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Today…
1. What’s trending right now?
Today…
1. What’s trending right now?
2. Leveraging technology
Today…
1. What’s trending right now?
2. Leveraging technology
3. Making Facebook work for you
Today…
1. What’s trending right now?
2. Leveraging technology
3. Making Facebook work for you
4. Filling your funnel with sellers
Today…
1. What’s trending right now?
2. Leveraging technology
3. Making Facebook work for you
4. Filling your funnel with sellers
5. Is your marketing working? Do you pass the RED test?
What’s trending now!
1. Direct Mail
Trending Now
1. White A4 paper
Direct Mail Rules (look & feel)
1. White A4 paper
2. No logos
Direct Mail Rules (look & feel)
1. White A4 paper
2. No logos
3. Black Serif Type. Times, Georgia, Palatino
Direct Mail Rules (look & feel)
1. White A4 paper
2. No logos
3. Black Serif Type. Times, Georgia, Palatino
1. White A4 paper
2. No logos
3. Black Serif Type. Times, Georgia, Palatino
1. White A4 paper
2. No logos
3. Black Serif Type. Times, Georgia, Palatino
4. Clean Spacing
Direct Mail Rules (look & feel)
1. White A4 paper
2. No logos
3. Black Serif Type. Times, Georgia, Palatino
4. Clean Spacing
5. Decent margin inset
Direct Mail Rules (look & feel)
1. White A4 paper
2. No logos
3. Black Serif Type. Times, Georgia, Palatino
4. Clean Spacing
5. Decent margin inset
6. Blue clean looking signature
Direct Mail Rules (look & feel)
1. White A4 paper
2. No logos
3. Black Serif Type. Times, Georgia, Palatino
4. Clean Spacing
5. Decent margin inset
6. Blue clean looking signature
7. Testimonials
Direct Mail Rules (look & feel)
1. Attention grabbing headline or opening sentence
Direct Mail Rules (copy)
1. Attention grabbing headline or opening sentence
2. Dig deeper into the issue
Direct Mail Rules (copy)
1. Attention grabbing headline or opening sentence
2. Dig deeper into the issue
3. Solve
Direct Mail Rules (copy)
1. Attention grabbing headline or opening sentence
2. Dig deeper into the issue
3. Solve
4. Prove
Direct Mail Rules (copy)
1. Attention grabbing headline or opening sentence
2. Dig deeper into the issue
3. Solve
4. Prove
5. Call-To-Action
Direct Mail Rules (copy)
1. Attention grabbing headline or opening sentence
2. Dig deeper into the issue
3. Solve
4. Prove
5. Call-To-Action
6. PS: Summarise the message and CTA
Direct Mail Rules (copy)
Attention
grabbing
headline.. Issue.
Attention
grabbing
headline.. Issue.
Image of your offer
Attention
grabbing
headline.. Issue.
Dig deeper…
Image of your offer
Attention
grabbing
headline.. Issue.
Dig deeper…
Solve
Image of your offer
Attention
grabbing
headline.. Issue.
Dig deeper…
Solve
Prove
Image of your offer
Attention
grabbing
headline.. Issue.
Dig deeper…
Solve
Prove
Call-To-Action
Image of your offer
Attention
grabbing
headline.. Issue.
Dig deeper…
Solve
Prove
Call-To-Action
PS
Image of your offer
1. Direct Mail
2. Online lead generation &
automated client contact
Trending Now
1. Direct Mail
2. Online lead generation &
automated client contact
3. Social Media
Trending Now
1. Direct Mail
2. Online lead generation &
automated client contact
3. Social Media
4. Sending messages via SMS
Trending Now
1. Direct Mail
2. Online lead generation &
automated client contact
3. Social Media
4. Sending messages via SMS5. Going Mobile
Trending Now
There are now more mobile
devices on earth than people
Trending Now
Leveraging technology
Let’s fish where
the fish are!
Going Mobile
Going Mobile
Going Mobile
Going Mobile
Going Mobile
Going Mobile
Going Mobile
Test your websites on
all platforms, formats
and devices
50.156
Going Mobile
Safari (Apple)
Going Mobile
Safari (Apple)
Firefox
Going Mobile
Safari (Apple)
Firefox
Chrome
Going Mobile
Safari (Apple)
Firefox
Internet Explorer
Chrome
How are you engaging your
market? How are you starting
the ‘conversation’?
A prospecting website with
OneSingle purpose
Making Facebook
work for you
Using Facebook to drive traffic
to your FREE BOOK Website
71.156
46 website clicks in 48 hours!
Converted to 9 opt ins.
Targeted marketingBudget
So wouldn’t that make
1. Seller & Agent ConnectThe most important step to focus on?
Filling your funnel with sellers
1. Seller & Agent Connect
2. Agent works to build relationship with Seller
3. Agent meets with seller to deliver a listing pres
4. Seller hires agent
5. Agents markets property
6. Agents finds buyer/s
7. Agent negotiates a successful sale (Ka Ching!)
The 7 Stages of the
real estate money train
We know that once we’re
invited to deliver a listing
presentation, we are in with
a chance to secure the listing.
(Step 3 in the 7 step real estate
train)
We know that once we
list the property we know we’re
in with a good chance to sell it
(Step 7 in the 7 step real
estate train)
So wouldn’t that make
1. Seller & Agent ConnectThe most important step to focus on?
So wouldn’t that make
1. Seller & Agent ConnectThe most important step to focus on?
Engage
agents get to connect with sellers?
So why don’t
Let’s take a look at what you’re
doing now and see if your
personal Marketing system
includes these three essentials
Does your personal marketing system pass the
test?
Relationship
We know it’s about a year on average
from the time the seller calls an agent
Until the seller appoints anagent
Most agents give up after a
couple of months… why?
Developing and warming this
Relationship means an investment
By the agent.
Time
Money
Knowledge
Tools
Learned Skills
money
So what are you doing to start more
relationships?
How many new contact lead generators
do you have going at any one time?
What can you be doing in your business to
enhance the relationships you already have?
How can you engage your contacts more
creatively?
Food for thought…
Engage
The reason there are so few rich
real estate agents is because so
few can actually engage
their market.
Good marketing may interest your
potential target…
Great marketing engages
Facebook gives us an awesome
opportunity to engage our contacts…
Engage
And what about
Direct Mail?
100.156
3.50
Most agents make the mistake of plastering
their logo and face over every marketing
piece they do…
Who cares?
Difference
119.156
So is your marketing engaging? (Or is it all about
you and not about the people you’re trying to
reach and connect with?)
Are you using online marketing, social media,
direct mail & the phone to engage your contacts?
Do you have a ‘stock’ of engaging ideas
ready to use?
Ray’s 5 essential
marketing rules that will
help you dominate the
WORLD .
So is your marketing engaging? (Or is it all about
you and not about the people you’re trying to
reach and connect with?)
Are you using online marketing, social media,
direct mail & the phone to engage your contacts?
Do you have a ‘stock’ of engaging ideas
ready to use?
1. Keep the focus away from you
(everyone else does that)
Ray’s 5 essential marketing rules that will
help you dominate the WORLD
So is your marketing engaging? (Or is it all about
you and not about the people you’re trying to
reach and connect with?)
Are you using online marketing, social media,
direct mail & the phone to engage your contacts?
Do you have a ‘stock’ of engaging ideas
ready to use?
1. Keep the focus away from you
(everyone else does that)
2. Target your message to the ‘mind’ you
are trying to win (What’s in it for them?)
Ray’s 5 essential marketing rules that will
help you dominate the WORLD
So is your marketing engaging? (Or is it all about
you and not about the people you’re trying to
reach and connect with?)
Are you using online marketing, social media,
direct mail & the phone to engage your contacts?
Do you have a ‘stock’ of engaging ideas
ready to use?
1. Keep the focus away from you
(everyone else does that)
2. Target your message to the ‘mind’ you
are trying to win (What’s in it for them?)
3. Make sure your marketing engages your target.
(Social Media is invaluable)
Ray’s 5 essential marketing rules that will
help you dominate the WORLD
So is your marketing engaging? (Or is it all about
you and not about the people you’re trying to
reach and connect with?)
Are you using online marketing, social media,
direct mail & the phone to engage your contacts?
Do you have a ‘stock’ of engaging ideas
ready to use?
1. Keep the focus away from you
(everyone else does that)
2. Target your message to the ‘mind’ you
are trying to win (What’s in it for them?)
3. Make sure your marketing engages your target.
(Social Media is invaluable)
4. Give to get. Offer something of value
to start the conversation
Ray’s 5 essential marketing rules that will
help you dominate the WORLD
So is your marketing engaging? (Or is it all about
you and not about the people you’re trying to
reach and connect with?)
Are you using online marketing, social media,
direct mail & the phone to engage your contacts?
Do you have a ‘stock’ of engaging ideas
ready to use?
1. Keep the focus away from you
(everyone else does that)
2. Target your message to the ‘mind’ you
are trying to win (What’s in it for them?)
3. Make sure your marketing engages your target.
(Social Media is invaluable)
4. Give to get. Offer something of value
to start the conversation
5. Offer the #1 thing people are looking for:
Information
Ray’s 5 essential marketing rules that will
help you dominate the WORLD
If what you’ve been doing
the last 6 months isn’t working,
why would you continue to do it?
Question 1
3.50
Do you believe that
implementing a proven plan
will help you achieve yourgoals?
Question 2
What is your dynamic and
compelling USP that sets you
apart from EVERY other agentin your area?
Question 3
What is your dynamic and
compelling USP that sets you
apart from EVERY other agentin your area?
Question 3
