Photography Tips for Realtors

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  • 1.Market Your Listings to the World According to the National Association of Realtors, 87% of homebuyers are using the internet to make their buying decision. This makes it more important than ever to display good quality pictures for consumers to see on all forms of internet marketing (your website, single property websites, virtual tours, MLS, etc. The more pictures you provide, the more interesting the property will be to the consumer, the longer they will stay on your site and the more leads you can receive! Here are some tips from professional architectural photographers on how to show your homes best face to buyers: Outside: Keep the sun behind you, shining on the face of the home. If the main entry is always shade (on the north face), shoot it on a partly cloudy day to lower the contrast. Remove garbage cans, cars, seasonal decorations, flags and plaques. Never photograph a house dead on, or when its backlit by the sun. If there are heavy shadows from trees, shoot on an overcast day. Figure out where the sun rises and sets, and shoot when the sun is 45 degrees from the angle you want to take the shot. If a faade faces north, shoot just before sunset or on a cloudy day. For a fresh perspective, stand a few feet to one side of a corner, but angle the camera as if you were standing in the corner Inside: Close the drapes to lessen the possibility of light meter being fooled by bright exterior light. Clean up the clutter. Make sure there are no toys, clothes hanging on hooks or other detracting items around the home. Dont use a wide angle lens for interior shots. They make rooms look smaller. Turn off the flash; it will make the most spectacular room look like a scary, semi-lit dungeon. Good photo editing software allows you to brighten and add flash during the editing process for a much clearer effect. Turn off time and date stamp settings. It detracts from the home and especially makes it difficult when trying to crop and edit your photos.

2. For vacant homes, try to capture rooms that are together, like a master bedroom and bathroom, to add interest to the image. Also stand back as far as you can to show how large the space is. Each room looks best at a different time of the day, so give yourself a day to take your pictures. Shoot two walls only, with a bit of floor and ceiling. Shooting three walls creates a shoebox effect. For a fresh perspective, stand a few feet to one side of a corner, but angle the camera as if you were standing in the corner. Dont tilt the camera up or down: it gives objects odd, unnatural shapes. Use props such as fruit, drinks, magazines and towels. This will make the space look as if someone was just there. Turn on as many lights as possible, and fill in dark areas with work lights. Draw blinds so they are horizontal and windows look transparent. Shoot at chest-level so you show less ceiling. Shoot rooms from an angle; theyll look larger. Fluff the pillows, so you dont have an imprint of where people sat on the bed or sofa. To keep consumers interested viewing the home, its suggested that each website display 50 or more pictures. Here are a few suggestions on what to shoot: Take three pictures, standing at the entry/foyer. Left, center, and right so the buyer can see the surrounding area. View down to lower level from upper level Dining Room Family Room Living Room Den Fireplace Fixtures and Hardware Kitchen (including all appliances) Master Bedroom Master Bath Master Closet Master Tub 3. Vanity All Bedrooms Study Balcony View Garage Attic/storage space Laundry room Back patio, deck or other exterior features Back of home Fenced area Front of home (entry)Remember to take as many pictures as possible. It is always better to have too many pictures than not enough. Save yourself the extra trip.