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Presentation
E X C L U S I V E LY P R E PA R E D B Y
2
Project Summary
192 studio, one, two and three bedroom residences
representing a bold, new statement about contemporary
culture and city living. Designed by Arquitectonica with
interiors by Karim Rashid. Located in the heart of Brickell
next to everything.
myentranceFrom the very first second you encounter it, MyBrickell captivates your senses. The lobby’s three-story ceilings are an impressive welcome. Avant-garde interiors by Karim Rashid feature his signature symbolism and provocative concepts. Smart design details surprise and delight.
A true statement in refined urban living
3
What are we selling?
We are selling Location & Value
myentranceFrom the very first second you encounter it, MyBrickell captivates your senses. The lobby’s three-story ceilings are an impressive welcome. Avant-garde interiors by Karim Rashid feature his signature symbolism and provocative concepts. Smart design details surprise and delight.
A true statement in refined urban living
4
OVERALL SOUTH ELEVATION
DESIGN STANDARD EXAMPLE B
SCALE: 1”=80’-0”0’ 40’
20’ 80’SPECIAL AREA PLAN
ARQUITECTONICA2900 OAK AVENUE, MIAMI FLORIDA 33133 USATel. 305.372.1812 Fax.305.372.1175www.arquitectonica.comNo copies, transmissions, reproductions, or electronic manipulation of any portion of these drawings in whole or inpart are to be made without the express written permission of Arquitectonica International. All designs indicated inthese drawings are property of Arquitectonica International. All copyrights reserved (c) 2011.
A2.02JUNE 29 2011
PRELIMINARY MASSINGSPECIAL AREA PLAN
ARQUITECTONICA2900 OAK AVENUE, MIAMI FLORIDA 33133 USATel. 305.372.1812 Fax.305.372.1175www.arquitectonica.comNo copies, transmissions, reproductions, or electronic manipulation of any portion of these drawings in whole or inpart are to be made without the express written permission of Arquitectonica International. All designs indicated inthese drawings are property of Arquitectonica International. All copyrights reserved (c) 2011. JUNE 27, 2011
A4.02
myfuturemybrickell marks the beginning of incredibly exciting things to come for Miami urbanites. Just blocks
from your front door is the site for the business-meets-pleasure atmosphere of Brickell CitiCentre and less than 2 miles to the north, plans are already underway for Resorts World Miami, a first-of-its-kind waterfront resort, condominium, entertainment complex located between Biscayne Bay and the stunning Arsht Center for the Performing Arts. At mybrickell, the future isn’t just here and now, it is completely and totally yours.
Brickell CitiCentre*
• A new $700-million, 4.6 million square-foot business and shopping district
• Multiple urban office towers, condominium high-rises and downtown apartments
• Four city blocks of restaurants, upscale shops such as Harrods, and elite hotels
• Approved by the City of Miami
* IN DESIGN STAGE
* IN DESIGN STAGE
Resorts World Miami*
• Each of the four hotels would cater to a different clientele: family hotel – 2,000 rooms, luxury hotel – 1,200 rooms, convention hotel – 1,300 rooms and boutique hotel – 750 rooms.
• Two residential condo towers with 1,000 units sitting behind the Boulevard Shops on Biscayne Boulevard.
• More than 50 restaurants, lounges, bars and nightclubs, ranging from fine dining to buffets and a food court for a total of 700,000 square feet.
• About 60 luxury shops, plus a marketplace for a total of 250,000 square feet.
• Convention and meeting space totaling 750,000 square feet, including a 200,000-square-foot ballroom.
• Entertainment facilities include a cinema and an interactive museum.
• A 3.6 acre rooftop lagoon• Proposed site of Miami’s first full-scale casino
(pending government approval)
RESORTS WORLD MIAMI (Genting/Arquitectonica) RESORTS WORLD MIAMI (Genting/Arquitectonica)
RESORTS WORLD MIAMI (Genting/Arquitectonica)
BRICKELL CITICENTRE (Swire/Arquitectonica)
BRICKELL CITICENTRE (Swire/Arquitectonica)
BRICKELL CITICENTRE (Swire/Arquitectonica)
PRELIMINARY MASSING
KEY PLAN
SPECIAL AREA PLAN
ARQUITECTONICA2900 OAK AVENUE, MIAMI FLORIDA 33133 USATel. 305.372.1812 Fax.305.372.1175www.arquitectonica.comNo copies, transmissions, reproductions, or electronic manipulation of any portion of these drawings in whole or inpart are to be made without the express written permission of Arquitectonica International. All designs indicated inthese drawings are property of Arquitectonica International. All copyrights reserved (c) 2011. JUNE 27, 2011
A4.05
ALL REFERENCES TO AND/OR RENDERINGS OF, BRICKELL CITICENTRE, CAPITAL ON BRICKELL, RESORTS WORLD MIAMI MUST BE NOTED AS PROPOSED ONLY WITH A DISCLAIMER THAT THOSE DEVELOPMENTS ARE PROPOSED ONLY, ARE NOT CONSTRUCTED, AND ARE NOT BEING DEVELOPED BY THE DEVELOPER OF MYBRICKELL. AS SUCH, THE DEVELOPER HAS NO CONTROL OVER THOSE PROJECTS AND THERE IS NO GUARANTEE THAT THEY WILL BE DEVELOPED, OR IF SO, WHAT THEY WILL CONSIST OF. ALSO, ANY INFORMATION INCLUDED ABOUT THOSE PROJECTS SHOULD TIE TO A SPECIFIC PRESS RELEASE, OR OTHER PIECE OF PUBLIC INFORMATION, AND SHOULD STATE SO IN THE BROCHURE
ALL REFERENCES TO AND/OR RENDERINGS OF, BRICKELL CITICENTRE, CAPITAL ON BRICKELL, RESORTS WORLD MIAMI MUST BE NOTED AS PROPOSED ONLY WITH A DISCLAIMER THAT THOSE DEVELOPMENTS ARE PROPOSED ONLY, ARE NOT CONSTRUCTED, AND ARE NOT BEING DEVELOPED BY THE DEVELOPER OF MYBRICKELL. AS SUCH, THE DEVELOPER HAS NO CONTROL OVER THOSE PROJECTS AND THERE IS NO GUARANTEE THAT THEY WILL BE DEVELOPED, OR IF SO, WHAT THEY WILL CONSIST OF. ALSO, ANY INFORMATION INCLUDED ABOUT THOSE PROJECTS SHOULD TIE TO A SPECIFIC PRESS RELEASE, OR OTHER PIECE OF PUBLIC INFORMATION, AND SHOULD STATE SO IN THE BROCHURE
Location
• Brickell is often referred to as The “Manhattan of the South”
• Brickell is comprised of several upscale, luxury condominium and apartment towers
• Largest concentration of international banks in the US
• Miami’s top destination for five-star hotels and restaurants
• Blocks from your door is the site of Brickell CitiCentre
• Less than 2 miles to the north is the future site of the Resorts World Miami
waterfront resort, condominium and entertainment complex
• Mary Brickell Village, the social hub of restaurants, nightlife,
and boutiques is around the corner
mybrickell puts you in the middle of it all
Brickell Downtown Miami Story
5
PRELIMINARY MASSING SPECIAL AREA PLAN
ARQUITECTONICA2900 OAK AVENUE, MIAMI FLORIDA 33133 USATel. 305.372.1812 Fax.305.372.1175www.arquitectonica.comNo copies, transmissions, reproductions, or electronic manipulation of any portion of these drawings in whole or inpart are to be made without the express written permission of Arquitectonica International. All designs indicated inthese drawings are property of Arquitectonica International. All copyrights reserved (c) 2011. JUNE 27, 2011
A4.01
PROPOSED CAPITAL ON BRICKELL
Proposed BRICKELL CITICENTRE (Swire/Arquitectonica)
MIAMI RIVER WALK
BRICKELL KEY
BRICKELL FINANCIAL DISTRICT
mylifeA world of shining towers against the shores of Biscayne Bay and the Miami River. High-speed business and low-key lounges. A world of international corporations and world cuisines. This is where attorneys, bankers and others turn busy days at the office into gourmet soirees and dinners in Miami’s best scene. Where families stroll along the water, play in green open spaces and shop in world class upscale boutiques just blocks from their homes. This is Miami at its best. This is mybrickell.
myrestaurants1. Il Gabbiano2. Scalina3. Zuma4. Daniel Boloud Bistro5. Area 316. Capital Grille7. Azul8. Tobacco Road9. The River Oyster Bar10. The Oceanaire11. P. F. Chang’s12. Rosa Mexicano13. Perricone’s14. Segrafedo15. Novecento16. Puerto Madero17. Dolores Lolita18. Morton’s19. Eos at Viceroy20. Truluck’s Restaurant21. Pizza Rustica22. Brickell Bridge Bistro and Bar
< MIA Airport 15 min
myshopping23. Mary Brickell Village24. Brickell CitiCentre*25. Whole Foods Supermarket*26. Publix (Mary Brickell)27. Publix (Coral Way)
myhotels28. Four Seasons Hotel29. Epic Hotel30. JW Marriot Marquis Hotel31. Mandarin Hotel32. Viceroy Hotel33. Conrad Hotel34. East Hotel*35. Hyatt Regency Miami
myparks36. Miami Bicentennial Park37. Miami Bayfront Park33. Icon Brickell Park38. Brickell Park39. Miami River Boardwalk40. Brickell Bay Boardwalk41. Simpson Park42. Flatiron Park
Walking Distance
Walking Distance
Walking Distance
10 minutes
5 minutes
3 minutes
23
17
1211
24
18
42
30
2944
47
39
26
22
27
28
25
48
344
2 1
3
5
6
20
E
21
7
31
8
9
10 13
1415
1641
33
40
33
38
XX
35
43
32
19
DOWNTOWNMIAMI
MIAMIINTERNATIONAL
AIRPORT
SOUTHBEACH
KEY BISCAYNE
ART DISTRICT
CORAL GABLES
ALL REFERENCES TO AND/OR RENDERINGS OF, BRICKELL CITICENTRE, CAPITAL ON BRICKELL, RESORTS WORLD MIAMI MUST BE NOTED AS PROPOSED ONLY WITH A DISCLAIMER THAT THOSE DEVELOPMENTS ARE PROPOSED ONLY, ARE NOT CONSTRUCTED, AND ARE NOT BEING DEVELOPED BY THE DEVELOPER OF MYBRICKELL. AS SUCH, THE DEVELOPER HAS NO CONTROL OVER THOSE PROJECTS AND THERE IS NO GUARANTEE THAT THEY WILL BE DEVELOPED, OR IF SO, WHAT THEY WILL CONSIST OF. ALSO, ANY INFORMATION INCLUDED ABOUT THOSE PROJECTS SHOULD TIE TO A SPECIFIC PRESS RELEASE, OR OTHER PIECE OF PUBLIC INFORMATION, AND SHOULD STATE SO IN THE BROCHURE
WALKING DISTANCE3” 5” 10”
mybanks43. Citi Bank44. Wells Fargo Tower45. JP Morgan Chase Tower46. 600 Brickell Financial47. Wachovia Tower48. Bank of America Tower49. Mellon Bank Tower50. Espiritu Santo Plaza51. Sabadell Financial Center* I N P L A N N I N G S T A G E S
46
49
50
45
51
Location
6
Brickell is the mixed use center of Miami. Since 2006
Brickell has concentrated most of the investment in
condominiums, office and retail in Miami- Dade county.
Why Brickell?
Location
7
Residential development = people• Since 2008 7,000 new units have been built in Brickell.
• People enjoy the convenience of living closer
to their workplace.
• Close to 20,000 new residents in Brickell
• Brickell has become a place for families
• The city is alive 24/7
• New population generates demand for services
(3 supermarkets, 4 new day cares, 35 new restaurants,
6 new parks)
Location
8
Office development = Jobs• 3 new office buildings in Brickell totaling close
to 2 million square feet
• New prime offices attract the highest rents, which
attract the best businesses, which pay the highest salaries
• Since 2008 15,000 new jobs with average salaries of 80k
(2 times the US average) have been created in Brickell
Location
9
Retail development = Entertainment
• Mary Brickell Village opened in 2008
• South Miami Ave concentrated on a pedestrian lifestyle
• Average retail ticket value has increased substantially
(quality jobs=quality retail)
Location
10
Residential + Office + Retail =
24/7 Mixed Use Lifestyle
The Urban Center of Miami.
Unique to South Florida and attractive to Latin American urban purchasers.
Location
11
Value/Design
myrestaurants1. Il Gabbiano2. Scalina3. Zuma4. Daniel Boloud Bistro5. Area 316. Capital Grille7. Azul8. Tobacco Road9. Oysterbar10. Oceanaire11. P. F. Chang’s12. Rosa Mexicano13. Perricone’s14. Segrafeddo15. Noveccento16. Puerto Madero17. Dolores Lolita18. Morton’s
myshopping19. MaryBrickell Village20. Brickell Citi Center (Planned)
21. Whole Foods Supermarket (planning)22. Publix23. Publix south
myhotels24. Four Seasons Hotel25. Epic Hotel26. JW Marriot Marquis Hotel27. Mandarin Hotel28. Viceroy Hotel29. Conrad Hotel30. East Hotel (Planned)
myparks31. Miami Bicentenial Park32. Miami Bayfront Park33. Icon Brickell Park34. Brickell Park35. Miami River Broadwalk36. Brickell South Board37. Simpson Park38. Flat Iron Park
< MIA Airport 15 min
Walking Distance
Walking Distance
Walking Distance
10 min.
5 min.
3 min.
19
1211
20
18
38
30
21
35
22
23
24
25
264
2 1
3
5
6
7
27
8
9
10 13
1415
1637
29
36
33
34
28
DOWNTOWNMIAMI
MIAMIINTERNATIONAL
AIRPORT
SOUTHBEACH
KEY BISCAYNE
ART DISTRICT
CORAL GABLES
Foyer
Living/Dining14’2” x 25’
Den8’2” x 10’
Kitchen
Master Bedroom13’9” x 15’1”
Bedroom11’6” x 12’
Bath
Bath
Balcony9’7” x 8’9”
WIC
WIC
Foyer
Living/Dining15’6” x 20’5”
Kitchen
Master Bedroom14’6” x 12’3”
Bedroom12’3” x 13’4”
Bath
Bath
Balcony6’ x 16’2”
WIC
WIC
Living19”3“ x 20’6”
Dining
Kitchen
WIC
Bath
Balcony8’5” x 5’
Living/Dining12’8” x 27’4”
Kitchen
Bedroom12’5” x 14’
Bath
Balcony12’5” x 5’
WIC
Den
Living19” x 20’3”
Dining
Kitchen
WIC
Bath
Balcony8’5” x 5’
Dining12’8” x 27’4”
Living
Kitchen
WIC
Bath
Den
Master Bedroom12’5” x 14’
Balcony12’2” x 5’
Dining13’ x 25’4”
Kitchen WIC
Bath
Bath
WIC
Den11’6”x 7’9”
Foyer
Master Bedroom13’6” x 14’
Bedroom11’6”x 12’
Living
Balcony13’11” x 5’
Living/Dining13’ x 20’
Kitchen
Master Bedroom12’ x 14’
Bedroom10’ x 12’5”
Bath
Bath
Balcony13’5” x 5’
WIC
A world of shining towers against the shores of Biscayne Bay and the
Miami River. High-speed business and low-key lounges. A world of
international corporations and world cuisines. This is where attorneys, bankers and others turn
busy days at the office into gourmet soirees and dinners in Miami’s best scene. Where families
stroll along the water, play in green open spaces and shop in world class upscale boutiques just
blocks from their homes. This is Miami at its best. This is mybrickell.
mylife
Ultramodern Residencesin Brickell
Be part of Brickell’s evolution
myrestaurants1. Il Gabbiano2. Scalina3. Zuma4. Daniel Boloud Bistro5. Area 316. Capital Grille7. Azul8. Tobacco Road9. Oysterbar10. Oceanaire11. P. F. Chang’s12. Rosa Mexicano13. Perricone’s14. Segrafeddo15. Noveccento16. Puerto Madero17. Dolores Lolita18. Morton’s
myshopping19. MaryBrickell Village20. Brickell Citi Center (Planned)
21. Whole Foods Supermarket (planning)22. Publix23. Publix south
myhotels24. Four Seasons Hotel25. Epic Hotel26. JW Marriot Marquis Hotel27. Mandarin Hotel28. Viceroy Hotel29. Conrad Hotel30. East Hotel (Planned)
myparks31. Miami Bicentenial Park32. Miami Bayfront Park33. Icon Brickell Park34. Brickell Park35. Miami River Broadwalk36. Brickell South Board37. Simpson Park38. Flat Iron Park
< MIA Airport 15 min
Walking Distance
Walking Distance
Walking Distance
10 min.
5 min.
3 min.
19
1211
20
18
38
30
21
35
22
23
24
25
264
2 1
3
5
6
7
27
8
9
10 13
1415
1637
29
36
33
34
28
DOWNTOWNMIAMI
MIAMIINTERNATIONAL
AIRPORT
SOUTHBEACH
KEY BISCAYNE
ART DISTRICT
CORAL GABLES
Foyer
Living/Dining14’2” x 25’
Den8’2” x 10’
Kitchen
Master Bedroom13’9” x 15’1”
Bedroom11’6” x 12’
Bath
Bath
Balcony9’7” x 8’9”
WIC
WIC
Foyer
Living/Dining15’6” x 20’5”
Kitchen
Master Bedroom14’6” x 12’3”
Bedroom12’3” x 13’4”
Bath
Bath
Balcony6’ x 16’2”
WIC
WIC
Living19”3“ x 20’6”
Dining
Kitchen
WIC
Bath
Balcony8’5” x 5’
Living/Dining12’8” x 27’4”
Kitchen
Bedroom12’5” x 14’
Bath
Balcony12’5” x 5’
WIC
Den
Living19” x 20’3”
Dining
Kitchen
WIC
Bath
Balcony8’5” x 5’
Dining12’8” x 27’4”
Living
Kitchen
WIC
Bath
Den
Master Bedroom12’5” x 14’
Balcony12’2” x 5’
Dining13’ x 25’4”
Kitchen WIC
Bath
Bath
WIC
Den11’6”x 7’9”
Foyer
Master Bedroom13’6” x 14’
Bedroom11’6”x 12’
Living
Balcony13’11” x 5’
Living/Dining13’ x 20’
Kitchen
Master Bedroom12’ x 14’
Bedroom10’ x 12’5”
Bath
Bath
Balcony13’5” x 5’
WIC
A world of shining towers against the shores of Biscayne Bay and the
Miami River. High-speed business and low-key lounges. A world of
international corporations and world cuisines. This is where attorneys, bankers and others turn
busy days at the office into gourmet soirees and dinners in Miami’s best scene. Where families
stroll along the water, play in green open spaces and shop in world class upscale boutiques just
blocks from their homes. This is Miami at its best. This is mybrickell.
mylife
Ultramodern Residencesin Brickell
Be part of Brickell’s evolution
myrestaurants1. Il Gabbiano2. Scalina3. Zuma4. Daniel Boloud Bistro5. Area 316. Capital Grille7. Azul8. Tobacco Road9. Oysterbar10. Oceanaire11. P. F. Chang’s12. Rosa Mexicano13. Perricone’s14. Segrafeddo15. Noveccento16. Puerto Madero17. Dolores Lolita18. Morton’s
myshopping19. MaryBrickell Village20. Brickell Citi Center (Planned)
21. Whole Foods Supermarket (planning)22. Publix23. Publix south
myhotels24. Four Seasons Hotel25. Epic Hotel26. JW Marriot Marquis Hotel27. Mandarin Hotel28. Viceroy Hotel29. Conrad Hotel30. East Hotel (Planned)
myparks31. Miami Bicentenial Park32. Miami Bayfront Park33. Icon Brickell Park34. Brickell Park35. Miami River Broadwalk36. Brickell South Board37. Simpson Park38. Flat Iron Park
< MIA Airport 15 min
Walking Distance
Walking Distance
Walking Distance
10 min.
5 min.
3 min.
19
1211
20
18
38
30
21
35
22
23
24
25
264
2 1
3
5
6
7
27
8
9
10 13
1415
1637
29
36
33
34
28
DOWNTOWNMIAMI
MIAMIINTERNATIONAL
AIRPORT
SOUTHBEACH
KEY BISCAYNE
ART DISTRICT
CORAL GABLES
Foyer
Living/Dining14’2” x 25’
Den8’2” x 10’
Kitchen
Master Bedroom13’9” x 15’1”
Bedroom11’6” x 12’
Bath
Bath
Balcony9’7” x 8’9”
WIC
WIC
Foyer
Living/Dining15’6” x 20’5”
Kitchen
Master Bedroom14’6” x 12’3”
Bedroom12’3” x 13’4”
Bath
Bath
Balcony6’ x 16’2”
WIC
WIC
Living19”3“ x 20’6”
Dining
Kitchen
WIC
Bath
Balcony8’5” x 5’
Living/Dining12’8” x 27’4”
Kitchen
Bedroom12’5” x 14’
Bath
Balcony12’5” x 5’
WIC
Den
Living19” x 20’3”
Dining
Kitchen
WIC
Bath
Balcony8’5” x 5’
Dining12’8” x 27’4”
Living
Kitchen
WIC
Bath
Den
Master Bedroom12’5” x 14’
Balcony12’2” x 5’
Dining13’ x 25’4”
Kitchen WIC
Bath
Bath
WIC
Den11’6”x 7’9”
Foyer
Master Bedroom13’6” x 14’
Bedroom11’6”x 12’
Living
Balcony13’11” x 5’
Living/Dining13’ x 20’
Kitchen
Master Bedroom12’ x 14’
Bedroom10’ x 12’5”
Bath
Bath
Balcony13’5” x 5’
WIC
A world of shining towers against the shores of Biscayne Bay and the
Miami River. High-speed business and low-key lounges. A world of
international corporations and world cuisines. This is where attorneys, bankers and others turn
busy days at the office into gourmet soirees and dinners in Miami’s best scene. Where families
stroll along the water, play in green open spaces and shop in world class upscale boutiques just
blocks from their homes. This is Miami at its best. This is mybrickell.
mylife
Ultramodern Residencesin Brickell
Be part of Brickell’s evolution
myrestaurants1. Il Gabbiano2. Scalina3. Zuma4. Daniel Boloud Bistro5. Area 316. Capital Grille7. Azul8. Tobacco Road9. Oysterbar10. Oceanaire11. P. F. Chang’s12. Rosa Mexicano13. Perricone’s14. Segrafeddo15. Noveccento16. Puerto Madero17. Dolores Lolita18. Morton’s
myshopping19. MaryBrickell Village20. Brickell Citi Center (Planned)
21. Whole Foods Supermarket (planning)22. Publix23. Publix south
myhotels24. Four Seasons Hotel25. Epic Hotel26. JW Marriot Marquis Hotel27. Mandarin Hotel28. Viceroy Hotel29. Conrad Hotel30. East Hotel (Planned)
myparks31. Miami Bicentenial Park32. Miami Bayfront Park33. Icon Brickell Park34. Brickell Park35. Miami River Broadwalk36. Brickell South Board37. Simpson Park38. Flat Iron Park
< MIA Airport 15 min
Walking Distance
Walking Distance
Walking Distance
10 min.
5 min.
3 min.
19
1211
20
18
38
30
21
35
22
23
24
25
264
2 1
3
5
6
7
27
8
9
10 13
1415
1637
29
36
33
34
28
DOWNTOWNMIAMI
MIAMIINTERNATIONAL
AIRPORT
SOUTHBEACH
KEY BISCAYNE
ART DISTRICT
CORAL GABLES
Foyer
Living/Dining14’2” x 25’
Den8’2” x 10’
Kitchen
Master Bedroom13’9” x 15’1”
Bedroom11’6” x 12’
Bath
Bath
Balcony9’7” x 8’9”
WIC
WIC
Foyer
Living/Dining15’6” x 20’5”
Kitchen
Master Bedroom14’6” x 12’3”
Bedroom12’3” x 13’4”
Bath
Bath
Balcony6’ x 16’2”
WIC
WIC
Living19”3“ x 20’6”
Dining
Kitchen
WIC
Bath
Balcony8’5” x 5’
Living/Dining12’8” x 27’4”
Kitchen
Bedroom12’5” x 14’
Bath
Balcony12’5” x 5’
WIC
Den
Living19” x 20’3”
Dining
Kitchen
WIC
Bath
Balcony8’5” x 5’
Dining12’8” x 27’4”
Living
Kitchen
WIC
Bath
Den
Master Bedroom12’5” x 14’
Balcony12’2” x 5’
Dining13’ x 25’4”
Kitchen WIC
Bath
Bath
WIC
Den11’6”x 7’9”
Foyer
Master Bedroom13’6” x 14’
Bedroom11’6”x 12’
Living
Balcony13’11” x 5’
Living/Dining13’ x 20’
Kitchen
Master Bedroom12’ x 14’
Bedroom10’ x 12’5”
Bath
Bath
Balcony13’5” x 5’
WIC
A world of shining towers against the shores of Biscayne Bay and the
Miami River. High-speed business and low-key lounges. A world of
international corporations and world cuisines. This is where attorneys, bankers and others turn
busy days at the office into gourmet soirees and dinners in Miami’s best scene. Where families
stroll along the water, play in green open spaces and shop in world class upscale boutiques just
blocks from their homes. This is Miami at its best. This is mybrickell.
mylife
Ultramodern Residencesin Brickell
Be part of Brickell’s evolution
myrestaurants1. Il Gabbiano2. Scalina3. Zuma4. Daniel Boloud Bistro5. Area 316. Capital Grille7. Azul8. Tobacco Road9. Oysterbar10. Oceanaire11. P. F. Chang’s12. Rosa Mexicano13. Perricone’s14. Segrafeddo15. Noveccento16. Puerto Madero17. Dolores Lolita18. Morton’s
myshopping19. MaryBrickell Village20. Brickell Citi Center (Planned)
21. Whole Foods Supermarket (planning)22. Publix23. Publix south
myhotels24. Four Seasons Hotel25. Epic Hotel26. JW Marriot Marquis Hotel27. Mandarin Hotel28. Viceroy Hotel29. Conrad Hotel30. East Hotel (Planned)
myparks31. Miami Bicentenial Park32. Miami Bayfront Park33. Icon Brickell Park34. Brickell Park35. Miami River Broadwalk36. Brickell South Board37. Simpson Park38. Flat Iron Park
< MIA Airport 15 min
Walking Distance
Walking Distance
Walking Distance
10 min.
5 min.
3 min.
19
1211
20
18
38
30
21
35
22
23
24
25
264
2 1
3
5
6
7
27
8
9
10 13
1415
1637
29
36
33
34
28
DOWNTOWNMIAMI
MIAMIINTERNATIONAL
AIRPORT
SOUTHBEACH
KEY BISCAYNE
ART DISTRICT
CORAL GABLES
Foyer
Living/Dining14’2” x 25’
Den8’2” x 10’
Kitchen
Master Bedroom13’9” x 15’1”
Bedroom11’6” x 12’
Bath
Bath
Balcony9’7” x 8’9”
WIC
WIC
Foyer
Living/Dining15’6” x 20’5”
Kitchen
Master Bedroom14’6” x 12’3”
Bedroom12’3” x 13’4”
Bath
Bath
Balcony6’ x 16’2”
WIC
WIC
Living19”3“ x 20’6”
Dining
Kitchen
WIC
Bath
Balcony8’5” x 5’
Living/Dining12’8” x 27’4”
Kitchen
Bedroom12’5” x 14’
Bath
Balcony12’5” x 5’
WIC
Den
Living19” x 20’3”
Dining
Kitchen
WIC
Bath
Balcony8’5” x 5’
Dining12’8” x 27’4”
Living
Kitchen
WIC
Bath
Den
Master Bedroom12’5” x 14’
Balcony12’2” x 5’
Dining13’ x 25’4”
Kitchen WIC
Bath
Bath
WIC
Den11’6”x 7’9”
Foyer
Master Bedroom13’6” x 14’
Bedroom11’6”x 12’
Living
Balcony13’11” x 5’
Living/Dining13’ x 20’
Kitchen
Master Bedroom12’ x 14’
Bedroom10’ x 12’5”
Bath
Bath
Balcony13’5” x 5’
WIC
A world of shining towers against the shores of Biscayne Bay and the
Miami River. High-speed business and low-key lounges. A world of
international corporations and world cuisines. This is where attorneys, bankers and others turn
busy days at the office into gourmet soirees and dinners in Miami’s best scene. Where families
stroll along the water, play in green open spaces and shop in world class upscale boutiques just
blocks from their homes. This is Miami at its best. This is mybrickell.
mylife
Ultramodern Residencesin Brickell
Be part of Brickell’s evolution
2 Bedroom/2 Bath/DenLess than 1250 sf
+Den+1/2 Bath
2 Bedroom/2 BathLess than 955 sf
Effecient FloorplansValue
myrestaurants1. Il Gabbiano2. Scalina3. Zuma4. Daniel Boloud Bistro5. Area 316. Capital Grille7. Azul8. Tobacco Road9. Oysterbar10. Oceanaire11. P. F. Chang’s12. Rosa Mexicano13. Perricone’s14. Segrafeddo15. Noveccento16. Puerto Madero17. Dolores Lolita18. Morton’s
myshopping19. MaryBrickell Village20. Brickell Citi Center (Planned)
21. Whole Foods Supermarket (planning)22. Publix23. Publix south
myhotels24. Four Seasons Hotel25. Epic Hotel26. JW Marriot Marquis Hotel27. Mandarin Hotel28. Viceroy Hotel29. Conrad Hotel30. East Hotel (Planned)
myparks31. Miami Bicentenial Park32. Miami Bayfront Park33. Icon Brickell Park34. Brickell Park35. Miami River Broadwalk36. Brickell South Board37. Simpson Park38. Flat Iron Park
< MIA Airport 15 min
Walking Distance
Walking Distance
Walking Distance
10 min.
5 min.
3 min.
19
1211
20
18
38
30
21
35
22
23
24
25
264
2 1
3
5
6
7
27
8
9
10 13
1415
1637
29
36
33
34
28
DOWNTOWNMIAMI
MIAMIINTERNATIONAL
AIRPORT
SOUTHBEACH
KEY BISCAYNE
ART DISTRICT
CORAL GABLES
Foyer
Living/Dining14’2” x 25’
Den8’2” x 10’
Kitchen
Master Bedroom13’9” x 15’1”
Bedroom11’6” x 12’
Bath
Bath
Balcony9’7” x 8’9”
WIC
WIC
Foyer
Living/Dining15’6” x 20’5”
Kitchen
Master Bedroom14’6” x 12’3”
Bedroom12’3” x 13’4”
Bath
Bath
Balcony6’ x 16’2”
WIC
WIC
Living19”3“ x 20’6”
Dining
Kitchen
WIC
Bath
Balcony8’5” x 5’
Living/Dining12’8” x 27’4”
Kitchen
Bedroom12’5” x 14’
Bath
Balcony12’5” x 5’
WIC
Den
Living19” x 20’3”
Dining
Kitchen
WIC
Bath
Balcony8’5” x 5’
Dining12’8” x 27’4”
Living
Kitchen
WIC
Bath
Den
Master Bedroom12’5” x 14’
Balcony12’2” x 5’
Dining13’ x 25’4”
Kitchen WIC
Bath
Bath
WIC
Den11’6”x 7’9”
Foyer
Master Bedroom13’6” x 14’
Bedroom11’6”x 12’
Living
Balcony13’11” x 5’
Living/Dining13’ x 20’
Kitchen
Master Bedroom12’ x 14’
Bedroom10’ x 12’5”
Bath
Bath
Balcony13’5” x 5’
WIC
A world of shining towers against the shores of Biscayne Bay and the
Miami River. High-speed business and low-key lounges. A world of
international corporations and world cuisines. This is where attorneys, bankers and others turn
busy days at the office into gourmet soirees and dinners in Miami’s best scene. Where families
stroll along the water, play in green open spaces and shop in world class upscale boutiques just
blocks from their homes. This is Miami at its best. This is mybrickell.
mylife
Ultramodern Residencesin Brickell
Be part of Brickell’s evolution
Studio with capabilityto convert to one bedroom
12
Architecture by Plaza Design by Interiors by
Rashid
mybrickell by Karim Rashid
2008 2011
Related recognizes the value of branding as a product differentiator.
- Branded products carry a premium (ex. Icon Brickell).
- Resale value increases when Buyer purchases in a unique bldg.
Value/Branding
Value
13
SW 8
th S
TREE
T
BRICKELL AVENUE
VICEROY
ICON BRICKELL
Miami River
D O W N T O W N
S O U T H B E A C H
B R I C K E L L K E Y
B R I C K E L LPA R K
F I N A N C I A L D I S T R I C T
500 BRICKELL
BRICKELL CITICENTRE
ONE MIAMI50 BISCAYNE
ICON SOUTH BEACH PORTOFINO SOUTH BEACH
THE MARKON BRICKELL
ISLAND CLUB(now Isola Condominium)
YACHT CLUBAT BRICKELL
MURANO GRANDE
MURANO AT PORTOFINO
THE PLAZAON BRICKELL
APOGEE
THE LOFT 2
THE LOFT 1
SOUTH MIAMI AVENUE
ICON BRICKELL
RESORTS WORLD MIAMI (Genting/Arquitectonica)
R E S O R T S W O R L D M I A M I
MIAMI RIVER
SOUTH MIAMI AVENUE
Proposed CAPITAL ON BRICKELL
ALL REFERENCES TO AND/OR RENDERINGS OF, BRICKELL CITICENTRE, CAPITAL ON BRICKELL, RESORTS WORLD MIAMI MUST BE NOTED AS PROPOSED ONLY WITH A DISCLAIMER THAT THOSE DEVELOPMENTS ARE PROPOSED ONLY, ARE NOT CONSTRUCTED, AND ARE NOT BEING DEVELOPED BY THE DEVELOPER OF MYBRICKELL. AS SUCH, THE DEVELOPER HAS NO CONTROL OVER THOSE PROJECTS AND THERE IS NO GUARANTEE THAT THEY WILL BE DEVELOPED, OR IF SO, WHAT THEY WILL CONSIST OF. ALSO, ANY INFORMATION INCLUDED ABOUT THOSE PROJECTS SHOULD TIE TO A SPECIFIC PRESS RELEASE, OR OTHER PIECE OF PUBLIC INFORMATION, AND SHOULD STATE SO IN THE BROCHURE
mycollectionOwning a Related Group property is to own a piece of the iconic collection of masterpieces which have defined Florida at each moment in time. All designed with impeccable taste and refinement, by world renowned designers, these visionary projects boast features like soaring lobbies by David Rockwell, whimsical pools and gardens by Phillipe Starck and urban lifestyles by Arquitectonica. Created with confidence over an impressive 30-year history of success, Related projects redefine the worlds in which they exist... and now, redefine Brickell through the eyes of Karim Rashid.
• Purchased land at bargain price
• Negotiated construction costs in bulk
• Services are volume priced
• Volume discounts passed to the purchasers
Icon BrickellViceroy HotelThe Plaza on Brickell500 Brickell
50 BiscayneOne MiamiLoft 1Loft 2
The Yacht ClubThe Markand more...
Value/Related Brand
Value
On average, rents in Brickell have grown 10% annually since 2008
Due to:a) People moving to Brickellb) New office jobs created in the area
Brickell Financial Plaza - 400,000 square feet, approximately 4,000 people. Due to open in 2012 located next to mybrickell
Purchase in 2011 and take advantage of rent demand for 2013
Value/Rent Appreciation
15
Payment Schedule
mylifeDramatic floor-to-ceiling windows, comfortable terraces, stunning city, river and bay views – welcome to urban utopia. Just outside your door, the charms of Brickell beckon. Lush parks, monuments, works of art, and historic sites all coexist alongside some of Miami’s most recognizable buildings and architecture.
Modern classic residences redefine high-rise living to be an exciting step ahead
This is the world you live in – a waterfront city with a distinctly downtown vibe and a residence that embraces and reflects all the best qualities of Miami. • Spacious walk-in closets• Open-concept floor plans• Energy-efficient, impact-resistant windows• High-efficiency central AC and heating in each unit
• Sprinkler fire-protection system• High-speed internet access in all common areas• Prewired for smartbuilding technology, high-speed
internet, multiple jacks, homerun-configured CAT5 cable for data/voice communications and high-definition programming for all television outlets.
Payment Structure:
Payment Target Target Date
10% W/ price specific reservation Nov. 1st
10% At contract Dec. 1st
20% At groundbreaking Feb 28th 2012
20% At slab floor 12 (6 months) Aug 30th, 2012
20% At top off Feb 28th 2013
20% At closing Oct 30th 2013
Sales Strategy
16
Comission Structure
Outside broker Commission:
5% first 5 sales
6% sale 6 and more
Paid out:
75% at 40% purchaser deposit (ground breaking)
25% at closing
mylifeDramatic floor-to-ceiling windows, comfortable terraces, stunning city, river and bay views – welcome to urban utopia. Just outside your door, the charms of Brickell beckon. Lush parks, monuments, works of art, and historic sites all coexist alongside some of Miami’s most recognizable buildings and architecture.
Modern classic residences redefine high-rise living to be an exciting step ahead
This is the world you live in – a waterfront city with a distinctly downtown vibe and a residence that embraces and reflects all the best qualities of Miami. • Spacious walk-in closets• Open-concept floor plans• Energy-efficient, impact-resistant windows• High-efficiency central AC and heating in each unit
• Sprinkler fire-protection system• High-speed internet access in all common areas• Prewired for smartbuilding technology, high-speed
internet, multiple jacks, homerun-configured CAT5 cable for data/voice communications and high-definition programming for all television outlets.
Sales Strategy
17
ConclusionThe evolution of the 24 hour city is the key to marketing of mybrickell. From then
Design District to BRICKELL Avenue from the Bay to Downtown, Miami is evolving as the
sophisticated, cosmopolitan Tropical Oasis that appeals to people from all International
destinations. While Latin America has always had a love affair with our city, today we have
visitors from Canada, Europe and Asia establishing ownership interests and investments
in real estate and business. MIAMI IS ON SALE is the mantra around the world. We have
the finest design and the most exciting environment in the safest country in the world.
International conglomerates such as Swire Corporation, Genting Corporation, the
Related Companies and many more have taken significant positions in land
and development projects that will define our city for the next twenty years
and beyond. Our city will be defined by huge mixed use projects that will
combine residential, commercial, hospitality and culture, tying together the
most vibrant resort, business and residential environments in a waterfront
community of multi ethnicities.
myneighborhoodAs one of Miami’s most prestigious addresses, Brickell is made up of several upscale, luxury condominium and
apartment towers. Often referred to as the “Manhattan of the South,” Brickell is home to the largest concentration of international banks in the U.S. It also enjoys a reputation as Miami’s top destination for five-star hotels and restaurants. At its center, Mary Brickell Village is a social hub defined by restaurants, nightlife and boutiques. The planned Brickell CitiCentre, our next door neighbor, alongside the river promises more of the same with high-class retail shopping, hotels, conference facilities and more.
PRELIMINARY MASSING
KEY PLAN
SPECIAL AREA PLAN
ARQUITECTONICA2900 OAK AVENUE, MIAMI FLORIDA 33133 USATel. 305.372.1812 Fax.305.372.1175www.arquitectonica.comNo copies, transmissions, reproductions, or electronic manipulation of any portion of these drawings in whole or inpart are to be made without the express written permission of Arquitectonica International. All designs indicated inthese drawings are property of Arquitectonica International. All copyrights reserved (c) 2011. JUNE 27, 2011
A4.07
Conclusion
18
Conclusion: [Continued]mybrickell is strategically located to take advantage of all that is NOW and all that WILL
BE. Owners will be able to walk out of Karim Rashid’s hip, happening lobby into the hub
of BRICKELL action. They will be able to grab the people mover and access the finest
restaurants, shopping and culture. Life is great in the 24 hour city. The Related Group
makes these choices affordable, stylish and smart. Once again leading the wave of future
development, Jorge Perez’s vision defines contemporary urban design. RelatedISG will
make this offer to markets throughout Latin America utilizing it’s broad Broker
Network. We have determined that heavy local glossy magazines and events
throughout major cities in Latin America represents the most effective
positioning to begin an aggressive reservation campaign based on actual unit
selection and price.
myneighborhoodAs one of Miami’s most prestigious addresses, Brickell is made up of several upscale, luxury condominium and
apartment towers. Often referred to as the “Manhattan of the South,” Brickell is home to the largest concentration of international banks in the U.S. It also enjoys a reputation as Miami’s top destination for five-star hotels and restaurants. At its center, Mary Brickell Village is a social hub defined by restaurants, nightlife and boutiques. The planned Brickell CitiCentre, our next door neighbor, alongside the river promises more of the same with high-class retail shopping, hotels, conference facilities and more.
PRELIMINARY MASSING
KEY PLAN
SPECIAL AREA PLAN
ARQUITECTONICA2900 OAK AVENUE, MIAMI FLORIDA 33133 USATel. 305.372.1812 Fax.305.372.1175www.arquitectonica.comNo copies, transmissions, reproductions, or electronic manipulation of any portion of these drawings in whole or inpart are to be made without the express written permission of Arquitectonica International. All designs indicated inthese drawings are property of Arquitectonica International. All copyrights reserved (c) 2011. JUNE 27, 2011
A4.07
Conclusion