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INFLUENCING
BY INNOVATION
THE MARKET
MARKETHungarian Market leader of residential (90% of the spending)and commercial property listings
LEADER Revenue: 6.5M EUR 45% Unique Visitor: 2.1 M Content: over 500 000Property Transaction number in Hungary: 150 000
Privately owned since the beginning
STABILITYFounded 18 years ago
GROWTH
I’m here to talk about
HOW WE COULD
LIKE THIS
GROWUSING PRODUCT
INNOVATION
Property Owner Buyer
THE MARKET IS SEGMENTED
Property
Owner
Big Agency
Buyer
Property
Owner
Big Agency
Buyer
Small Agency
Freelancer agent
Property
Owner
Big Agency
Buyer
Small Agency
Freelancer agent
Freelancer agent
Property
Owner
Big Agency
Buyer
Small Agency
Freelancer agent
Freelancer agent
Property
Owner
Big Agency
Buyer
Small Agency
Freelancer agent
Freelancer agent
NO CLEAR FOCUS
HOW TO WIN
2 MARKETS:
GUIDEAGENCIESFSBO
LEADING THE MARKET BYPRODUCT AND BUSINESS INNOVATION
AGENCIES
INCREASE YOUR PRICES, AND THEY WILL CHOOSE ONLY YOU!
1.
AGENCIES
USE AGENT-BASED FAIR PRICING!
2.
AGENCIES
3 STEPS FOR
CHANGING THE PRICE
Agency packages
Unlimited agents
Unlimited listings
3 STEPS FOR
CHANGING THE PRICE
Agency packages
Limit agent number!
Unlimited listings
3 STEPS FOR
CHANGING THE PRICE
Agency packages
Limit agent number!
Limit listing number!
3 STEPS FOR
CHANGING THE PRICE
Agency packages
Limit agent number!
Limit listing number!
INTRODUCE a NEW package and price it equally to everyone. Make it FAIR.
BUSINESS MODEL
ATOMIZE THE MARKET Transform your business from a simple listing
service provider to a platform.
LET THEM DECIDE HOW MUCH THEY PAY FOR PLACEMENT!
LET THE BIDDING BEGIN
3.
AGENCIES
FOR SALE BY
10%of the listings
30%of the listing
revenue
10%Paid private
listings
OWNER
SET THE PRICE BY SELLABILITY!
4.
FSBO
OFFER EXTRA VALUE ADDED SERVICE NOT JUST LISTING!
5.
FSBO
40% GROWTH
FSBOSELLABILITY PRICE+
EXTRA ADDED VALUE SERVICES =
What’sNEXT?
BUYERS
Our third market:
INNOVATION
TRANSPARENT MARKET
ELEMENTSATOMIZATION
BIDDING
FSBO SERVICE
