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In this popular infographic, we discuss the top marketing methods for the B2B space in 2014.
Citation preview
HOT OR NOTThe Best Methods for Finding New
B2B Customers in 2014
A recent study showed that generating more leads is the biggest challenge B2B marketers are facing.
80%
70%
60%
50%
40%
30%
20%
10%
0%
Generating more leads
Improving lead quality
Increasing product/service awareness
Reaching decision makers
Working within budget
WHICH B2B LEAD GENERATION METHODS WORK BEST?
MOS
T EFFECTIVE
LEAST EFFEC
TIVE
Inside Sales
Telemarketing
Email or Electronic Newsletters
Webinars
Executive Events
Tradeshows, Conferences
Company Website
Search Marketing
Sponsorships / Associations
TV Advertising
Radio
Outer Media
Rich Media
Other Web 2.0 Tools
Virtual, On-Demand Events
Direct Mail
Blogs
Online Display Ads
Public Relations
Print Advertising
Online Video
Google +
Create beautiful real estateWEBSITES THAT WORK
INFOGRAPHIC BY PLACESTER
Built with indexable IDX for better online marketing, local search, and SEO. For expert help, visit placester.com
Sources:
http://www.insidesales.com/insider/lead-generation/why-social-media-is-overrated-for-lead-generation/http://www.marketingprofs.com/charts/2013/11232/the-most-effective-b2b-lead-generation-methodshttp://www.btobonline.com/article/20130729/DIRECT10/130729975/report-lead-generation-top-goal-for-b2b-content-marketinghttp://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013http://www.optify.net/wp-content/uploads/2013/03/B2B-Lead-Generation-Report-2013.pdf
EMERGING TRENDS
71% of B2B marketers are using content marketing to generate leads.
88% of B2B marketers said case studies were effective.
89% of B2B marketers said customer testimonials were effective.
37% of B2B marketers are using marketing automation to generate leads.
49% of B2B marketers are heavily engaged in mobile marketing for generating leads.
78%
60% 55% 52%46%
As you can see, social media platforms aren’t the best for generating B2B leads. However, of the five major platforms, LinkedIn is the most effective.
Customer testimonials & case studies were cited as the most effective B2B content marketing tactics
Remember: Generating B2B leads is not an exact science. What might work well in some industries may not produce the same results in your industry. So, keep at it, keep experimenting, and let's make 2014 one of the hottest years in B2B lead gen history!
(Social media platforms in order of effectiveness for generating B2B leads)
#1
#4#5
#2#3LinkedIn Facebook Google+ Twitter Pinterest
When we group these different methods into categories, outbound marketing proves to be the most effective for generating B2B leads.
Outbound(inside sales, telemarketing,
etc.)
Other2%
5%
10%
17%
27%
39%
Events(tradeshows, webinars, etc.)
Online(websites, search, etc.)
Traditional(radio, TV, etc.)
Social (Facebook, Twitter, etc.)