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Info CheckPoint provides a marketing database that includes exclusive profiles relevant to your business. We have data experts who maintain accurate databases and with an advanced search platform, you can gain access to data instantly.
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Connect With High Value Customers
Info CheckPoint
Existing Users - Serve as Validation and
optimistically sway you to upgrade
Considering Subscription –Hopefully swing you
in our favor
Others – Good to know information
Those Yawning– We hope your marketing dollar
is wisely spent!
Who is this presentation for?
Who We Are What We Offer – Customized Solutions Info CheckPoint Advantage
◦ Power Packed Databases ◦ Customer Centric Databases ◦ Data Quality ◦ Online Search Application
ABCD of B2B Marketing – The Info CheckPoint Way
What Will Be Covered
Who We AreInfo CheckPoint
A B2B Marketing Database Provider
Leverage Business Growth
Who We Are
Driven, directed and dynamic databases
Quality data which translate to invaluable information
An advanced search application that allows instant access and provides segmented data to facilitate targeted communication
We Provide
Info CheckPoint Provides Data That Is
The road to accelerating your marketing ROI begins with obtaining a segmented and targeted database.
CLEAN as in verified and validated
GREEN as in it allows for efficient usage
LEAN as in it produces results suited to the
objectives of your company.
What We OfferCustomized Solutions
How do you make deals with sales ready leads $$$
How to make “offers that cannot be refused”
Don’t rely only on marketers for sales-ready
leads.
Rely on your ‘customer-centric’ database!
Business Development & Sales
It’s not about the number of calls you make,but how many calls translate to wining deals.
Don’t Just Call, Connect with Customers!
Telemarketing
It’s not about how big your database is, it is about finding the right person to generate
interest for your business
It is about WHO you contact and not about HOW MANY people you
contact!
Teleprospecting
Info CheckPoint Customized SolutionsBUSINESS DEVELOPMENT & SALES
Right Lead to Right Rep
Right Email at the Right Time
Customize, Flexible Sales Workflow
Monitor KPI Dashboard and Custom Reporting
TELEMARKETING tactics to promote your business
TELEPROSPECTING techniques to find the right person to generate
interest
Does your current, online B2B marketing mix meet sales demands?
Do you adopt a customer-centric approach to deliver targeted campaigns?
Can you measure the effectiveness of your online campaign effectiveness?
Give customers what they NEED and not what they WANT
Stay in Sync Increase ROMI!
Marketing
Info CheckPoint Customized SolutionsMARKETING
Niche Data Segments – Connect with people who matter.
Advanced Search Application – Get in touch with people who want to
buy from you.
CRM Integration – Make your nurturing plan relevant.
There are 45 million people who switch jobs and 0.7 million companies formed every year.
How do you keep up with changes? How do you source and recruit the perfect
candidate?
Stay ahead of change. Find the right person for the right job!
Recruitment
Info CheckPoint Customized SolutionsRECRUITMENT Our databases are segmented – Easily identify the perfect group of
candidates.
We have an advanced search application –Obtain granular results
through detailed drill down options. Save on time, resources and dollars
with relevant contacts.
View and save – Access, view and save your data without having to wait
for hours for it to download.
Do you have databases that go beyond business card intel?
Have you integrated your database with CRM applications?
Do you use an intelligent and advanced search application tool ?
Adopt an intelligent, intuitive and integrated approach
Improve marketing ROI!
Enterprise
Info CheckPoint Customized SolutionsENTERPRISE Databases that go beyond business card intel – Improve productivity,
drive business impact, enhance database value and increase ROI.
Easy integration of database with CRM application - Implement
coherent nurturing strategies and action plans.
An intelligent and advanced search application tool – Obtain
granular results that are relevant.
Info CheckPoint Advantage
How can we reduce your marketing budget?
Is your database returning ROI and making money
for the company?
Are you still spending Marketing Dollars on dead
leads?
How can we reduce your marketing budget?
What is your marketing budget anyway?
We all know how difficult it is to answer them, especially when a demanding CFO asks!
Are you Asking the Right Questions?
DO YOU THINK
Contacting a CMO to market a cutting edge
Application going to get you anywhere?
Or is contacting a CTO more relevant?
Power Packed and
Customer Centric Databases
Data Quality - data that is verified, validated,
accurate, current, relevant and hygienic.
Online Search Application - an intelligent and
intuitive online search interface to gain instant
access to niche contacts.
Identify Your High Value Customers
Info CheckPoint Advantage
Power Packed Databases
Amplify Your Target Market
Database Size
20+ Million Contacts
6+ Million Companies 18,000+ Industries
Info CheckPoint Advantage
Database Scope
Let your database develop marketing strategies
Gain actionable customer segments Conduct targeted campaigns Improve customer satisfaction Drive marketing ROI and profits
Info CheckPoint Advantage
Database Scope
Obtain niche contacts who are ◦ Relevant ◦ Opted-in ◦ White listed◦ Active Subscribers
Info CheckPoint Advantage
Don’t Let Big Data Defeat Your Database!
Widen the scope of your market with
power packed databases
Info CheckPoint Advantage
Customer Centric Databases
Don't Be Yourself, Be Your Customer!
89 billion is the number of business emails sent and received everyday in 2012!
143 billion is the estimated figure of emails that will be sent and received everyday by 2016!
Source: The Radicati Group, Inc. (A Technology Market Research Firm)
No matter what new marketing channels emerge,
Email Marketing will be the preferred medium
Not because it is the easiest, because it works!
Email Marketing
Connect with B2B Buyers Know the ‘Why, What and How’ of Your
Customer? Put Your Market back into Marketing
Use Segmented and Customer Centric Databases
Enable Targeted Communication
Info CheckPoint Advantage
Data QualitySpend Marketing Dollars on
Customers That Count!
THINK DATA IS FREE?
Do you know how much
POOR B2B DATA COSTS THE USECONOMY?
A staggering $3.1 trillion a year!
Source: A recent report by Artemis Ventures
Be Fresh, Be Relevant or Be Outdated
Source:- Seminar by John M. Coe, President and Founder of The Sales and Marketing Institute on ‘B2B Data Decay – The Untold Story’
B2B Data Decay (Yearly)
65.80%
42.90%
41.90%
37.30%
34.20%3.80%
Change in Job Function
Change in Phone Number
Change in Address
Change in Email Address
Change in Company Name
Change in Name
Verified Data
Facebook, eBay, YouTube, Craigslist, you name it they all
rely on tele-verified accounts to improve credibility.
We don’t have ‘bots’ or auto tele-dialers verifying data We have experienced expert tele-verification specialists
We adopt a technology driven, scientifically
based and manually validated comprehensive
data verification process.
Info CheckPoint Advantage
Accurate Data
Contacts are updated regularly (every 90 days).
Crowd-sourced data is verified and validated before being added to the database
Users are encouraged to update details to ensure data is as fresh and updated.
Info CheckPoint Advantage
Don’t Let Data Quality Affect Your
Bottom Line!
Utilize Data Quality Tools, Techniques
and Tactics
Online Search Application
Search Through Million Contacts and Identify Your High Value Customers
Accessibility - View and save results without spending
time downloading large amount of data.
Granularity - Search with detailed drill options and
categories.
Relevancy – Our results are precise and accurately based
on the search criteria.
Obtain results that represent your target market the best.
Info CheckPoint Advantage
Ease of Navigation - The search tool is user friendly and
simple to use.
Advanced Search Options – Select from detailed
categories with advanced search features.
Specialization by Industry, SIC Codes – A detailed
selection criteria provides a customized list.
It is better to have a small yet niche database with relevant contacts than
a huge irrelevant list.
Info CheckPoint Advantage
Loading Time of Application and Results
We value your time. Our search application loads instantly
and
search results are available within seconds.
Intelligence and Intuitiveness
Use a search application that is intelligent, intuitive and
gauges
the requirement. Enable better and faster decision making.
Info CheckPoint Advantage
Automate to Personalize
Integrate with CRM Applications Essential in managing customer relationships. Integrate your database with Salesforce.com. Gain leverage of instant data availability through the enterprise wide, cloud computing company.
Reach out through all Customer Touch PointsWe have LinkedIn Integration to get you connected with contacts through professional social networking.
Info CheckPoint Advantage
Relevancy Granularity Data Quality Ease of Navigation Advanced Search Options Information on Verification Intelligence and Intuitiveness Integration with CRM Application
RECAP - INFO CHECKPOINT ADVATANGE
ABCD OF B2B MARKETING
THE INFO CHECKPOINT WAY
Automation - easily integrate your database with one of the leading CRM applications,
Salesforce.com.
Big Data - our extensive databases are business intelligence tools that are functional,
flexible, reliable, cost effective and credible.
Crowdsourcing - user generated information is verified and validated before it is updated
to the master database. Users are encouraged to constantly update information provided.
Curation - we use scientifically based and technology driven techniques of data verification
to ensure that crowdsourced data is curated to translate into business intelligence.
Data Quality - data quality takes precedence of quantity and our power packed databases
provide classified information.
Database Marketing - we adopt best practice approaches in marketing and database
management.
THE INFO CHECKPOINT WAY
Our databases are designed around your
business requirements to:
Develop marketing strategies
Gain actionable customer segments
Improve customer satisfaction
Drive marketing ROI!
THE INFO CHECKPOINT WAY
“Perhaps it pays to promise less
instead, to radically change
expectations and to reset what it
means to deliver on the PROMISE OF
DELIGHT.”
Seth Godin
Thank You
Gain a ROI Intelligent B2B Database
Intelligent | Intuitive | Integrated
INFO CHECKPOINT
