CRS Webinar, Using Social Media to Boost Your Business

Using Social Media Using Social Media to Boost Your to Boost Your

Business!Business!

The webinar will begin at 1:00PM CST.

If you haven’t already, call into the webinar by dialing 866-699-3239 and then entering the event number 669 375 087. If you need technical assistance call WebEx at 1-866-229-3239 or email [email protected]

Using Social Media to Boost Your Business

James W. Nellis IIJames W. Nellis II

RE/MAX Allegiance

•National real estate technology instructor

•REALTOR® Magazine's '30 Under 30' in 2005

•Ranks in top 10 of all agents in Northern Virginia

Kristal KraftKristal KraftABR, CIPS, CRS,

PMN, PNG

•Author, developer, & SEO strategist of kristalsellsdenver.com top ranking Denver RE site•Blogger, social media citizen, photographer•REALTOR in Colorado since 1984•Co-founder and rainmaker of The Berkshire Group a Denver Real Estate Company•Google Kristal Kraft


More Information & Resources at www.JamesNellis.com



He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery. ~Harold Wilson

BUSINESS HAS CHANGED

CHANGESHIFT

ADAPT CREATE BELONG


EMBRACE…

Embrace Technology


Change always comes bearing gifts. ~Price Pritchett

The Game is OPEN Now…


Technology makes Veterans, Rookies

and Rookies, Veterans…

What should you use?


Top Networks to Consider


Where should you spend your TIME?


“HOUR of POWER”

20 Minutes a Day

Presidential Election: MySpace, Facebook & YouTube


MySpace


Founded 2003300 EmployeesAdvertisers: Google, AdSense15 Languages

Sample MySpace SitesUsing Social Media to Boost Your Business

7 MySpace Benefits


1. Free2. Customization of Page3. MySpace Music Player

7 MySpace Benefits


4. Video Embedding5. Friend Collection6. MySpace Apps7. Mobile Phone Download

MySpace TV

ACTIVE RAIN


“FREE online community for real estate professionals designed to help them promote and grow their business”

SAMPLE A.R. SITESUsing Social Media to Boost Your Business

5 Active Rain Benefits


1. Free2. SEO- Blog Driven Site

5 Active Rain Benefits


3. Point Driven Ranking4. Referrals5. Publicity

Where is it headed?Will it eventually charge Realtors?

LinkedINUsing Social Media to Boost Your Business

Released 2003Professional Network Service



Settings for LinkedINUsing Social Media to Boost Your Business

People SearchUsing Social Media to Boost Your Business

Client & Business ConnectionsUsing Social Media to Boost Your Business

LinkedIN Sample Site


Recommendations from Clients


4 Listings from an Investor through LinkedIn 5 Closed Transactions

LinkedIN Reading List


Online Search


LinkedIN Mobile DeviceUsing Social Media to Boost Your Business

5 LinkedIN BenefitsUsing Social Media to Boost Your Business

1. FREE2. Network with other Professionals3. Referrals with other Realtors4. Client Recommendations & Referrals5. SEO Ranking

TwitterUsing Social Media to Boost Your Business

Created 200625 EmployeesJapanese Version 2008

MicroBloggingUsing Social Media to Boost Your Business

Text-based posts of up to 140 characters in length.

What do you write in a “tweet”?


Questions Useful WebsitesComments Observations Restaurant Critiques Insight

Automate your TWEETSUsing Social Media to Boost Your Business

4 Twitter BenefitsUsing Social Media to Boost Your Business

1. FREE2. Networking Online3. Information4. Mobile Uploads

TWEET

A MUSICIAN’S TAKE ON MEDIA


Detailed Interview at www.JamesNellis.com Click: FREE FORM

Zipf First Page Google SearchPureVolume


Zipf Uses:Using Social Media to Boost Your Business

MySpace: Customization, MySpace Music Player, Current Website

Over 10,000 Friends


Twitter: Road Trip Updates, Show Venues


Facebook: Best resource for “real” connections (friends)

1,000 Friends

Facebook PageUsing Social Media to Boost Your Business

FACEBOOK PAGES & ADS


Facebook the Business Solution


ROI – Return on Investment

SAMPLE SITEUsing Social Media to Boost Your Business

Closed 3 transactions in under 3 months

“Facebook reunites old relationships and gets you new deals.”

Facebook


Founded 2004Started at Harvard University2005: Open to High School Students2006: Open to Everyone with Email700 EmployeesAdvertisers: Microsoft’s Advertising InventoryOver 28 Languages

PROFILE PHOTOSUsing Social Media to Boost Your Business

PHOTOS ALBUMS ON FACEBOOKUsing Social Media to Boost Your Business

Events

Parties

MOBILE UPLOADSUsing Social Media to Boost Your Business

Upload Community & Landmark Sites in your Area

Status Comments


CONTESTS ON SITE & FACEBOOK


DRIVE TRAFFIC TO SITEUsing Social Media to Boost Your Business

KEEP IT SOCIAL ONLINE


WHAT DO YOU SEE ON THIS PAGE?Using Social Media to Boost Your Business

BIRTHDAY REMINDERSUsing Social Media to Boost Your Business

EXPAND YOUR FRIENDS


CREATE YOUR GROUP

EVENTS ON FACEBOOKUsing Social Media to Boost Your Business

Online Social FAUX PASUsing Social Media to Boost Your Business

1. Advertising your LISTINGS!2. Sending Virtual Martinis

“A slip or blunder in etiquette, manners, or conduct; an embarrassing social blunder or indiscretion”

Online Social FAUX PASUsing Social Media to Boost Your Business

3. Talking about me, myself & I4. Compromising Photos & Comments5. Negative Comments

“PS- I guess you must have remembered that I am a teacher, so thank you for not tagging me in those photos! You are the best!”

SPAM & PRIVACYUsing Social Media to Boost Your Business

1. Don’t click on the “unusual”2. Email Facebook Friend to confirm they sent it to you3. Flag it with Facebook as SPAM

ANSWERING SPAMUsing Social Media to Boost Your Business

SPAM & PRIVACYUsing Social Media to Boost Your Business

SPAM typically comes as a MASS emailObscure message/Subject line

FACEBOOK CONNECTUsing Social Media to Boost Your Business

FACEBOOK BENEFITSUsing Social Media to Boost Your Business

1. FREE2. KNOWN COMMODITY3. WIDELY USED

120 MILLION ACTIVE USERS WORLDWIDEOctober 2008


FACEBOOK BENEFITS

4. CONNECT WITH SOI5. FIND OLD FRIENDS/ASSOCIATES6. EXPAND REFERRAL NETWORK7. SEARCH FOR “A” CLIENTS

CONNECTIVITY


GET CONNECTED: www.JamesNellis.com

So you have multiple profiles on different sites now what?


CONNECT THEM ALL…On your WEBSITEOn your EMAIL

"Real Estate Excellence"

James W. Nellis II - CRS, ABR, SRESThe Nellis Group- RE/MAX AllegianceTwitter: JamesNellisFacebook: James [email protected] (Direct)Serving VA & DC

TRULIAUsing Social Media to Boost Your Business

Founded in 2005 San Francisco

TRULIA DOWNLOAD SCREENS


TRULIA MONEY


TRULIA LISTINGS – YOUR LISTINGS?Using Social Media to Boost Your Business

TRULIA PRO


Enhance All ListingsSpotlight AdStatistics- monitor AdChange the Source of URL

CONVERT YOUR LISTINGSUsing Social Media to Boost Your Business

CONVERT YOUR LISTINGSUsing Social Media to Boost Your Business

LISTING CONVERTED – WEBSITE LINKUsing Social Media to Boost Your Business

What is Blogging?The term blog is a contraction of “web log.” Blogs are builton the same principle as a website, only entries or “POSTS”are made in reverse chronological order.

Bloggers encourage participation from readers in the formOf “comments”.

Website is static

Blog content is always

changing – newest first.

BLOGGING


Blogs garnered a bad rap because

History of Blogging


Using Social Media to Boost Your BusinessTimes have changed:

Blogging is a quick and easy way to communicate with the consumer.

Blog posts can be created and published within minutes, adding topical value to both the consumer and the blogger!

Blogs offer 2-way communication…enabling the consumer to ask questions pertinent to their needs.

Blogs are a showcase of our services where we can demonstrate our competences.


Push Marketing Newspaper ads Homes Magazines Magnets, calendars,

pumpkins to farm

Pull Marketing Attraction marketing Build a “gravity well” Consumers will come

to you for the benefits you provide

What is it about blogs that makes them work?

Blog = Pull Marketing

Write to:• Solve a Problem• Inform Readers• Entertain

Be:•Consumer Centric•Original•Real (as in Human!)



Benefits of Blogging


WIIFM? (what’s in it for me?) Expanded Visibility Authority in Your Field Advanced rankings in

Search Engines Recognition in Media

(newspapers, other blogs, TV)

More income for less outgo (yeah!)

Expanded exposure in the RE.NET

Broker to Broker referrals

Recognition Increased income


Strategy is Important

Begin with your end goal Think of your PERFECT

customer/client Blog to them Be consistent Be responsive Attract them!!!


Beginner…Getting Started Join Active Rain and

start blogging. Watch others and learn. Once comfortable in a protected environment going on your own will be easy. Active Rain is a great place to observe and learn from others.

Be original Let your true voice

shine through Push yourself Assume responsibility

for what you write Have fun

GET A REAL BLOGConfident to move on?

Go local, hyper-local. Build your own gravity well!



Cost Depends on Platform WordPress (self

hosted) (cost of hosting)

Custom (i.e. Real Estate Tomato, Property Town, etc.)($etup + monthly fee)

Blogger (free) TypePad (small fee)

Costs vary from free to $150 maybe more a month.

Difference being the amount of features and control offered.




Blogging Faux Pas… Copying other’s work,

this includes both copy and photographs

Reciting the news verbatim

Spamming

Repeating your keywords over and over without thought to how it sounds to the reader


After the Blog… Next Steps Once you have a blog,

you need to work to get it noticed

Visit other blogs, make genuine comments

Use other platforms to link back to your blog

Twitter MyBlogLog Flickr Localism Inman LinkedIn FaceBook This list is seemingly

endless!

Resources Local Blogs Denver Real Estate &

Relocation St. Paul Real Estate

Blog HouseChick Phoenix Real Estate

Guy Miamism Sandbars To Sunsets

National RE Blogs Rain City Guide Agent Genius Bloodhound Blog Sellsius Bigger Pockets BawldGuy Talking



Social Media and Blogging

Question and Answer