Boost Your Business!Be a Digital Agency Powerhouse

in Less Than a YearWITH

Itamar has been a programmer for over 20 years and made his first million from the web at 27. With vast experience in web development, marketing and business, he foundedSEOReseller.com to help others achieve success online.

In 18 years Bernard has started 4 companies, taken 3 web-based companies to multi-million dollar status, launched over 300 websites, and has managed over a thousand marketing campaigns.

Meet Our Panelists

Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with

TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116

itamar@seoreseller.com/itamargero

bernard@seoreseller.com/bernardsanjuaniii

bit.l

y/ge

tske

d

Discussion Outline• Feature Refresher and Updates

• Case Study on challenges faced by three of the top partners of SEOReseller:• Client Acquisition and Retention• Scaling the business• Enabling Powerhouse Capabilities

• Insights from the Case Study• Powerhouse Foundations• PRO-Tips• Q&A Session

Up Next:Coming This Month

bit.l

y/ge

tske

d

Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with

What’s Next:White Label Dashboard Setup

Coming This MonthFast turn-around time with instant

mock up and proposal generator in the dashboard; improved two week streamlined development

process

Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with

bit.ly

/getskedControl and manage your

clients’ reputation online and help them drive positive reviews to their business listings with a unique new system

White Label Dashboard Setup

• Set your dashboard subdomain

• Brand your dashboard with your company logo

• Set the dashboard color scheme to match your brand

http://bit.ly/getsked

Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with

Up Next:Instant Website Audit

bit.l

y/ge

tske

d

Instant Website Audit

• Instant sales pitch material

• Free for everyone – No limit

• Top partners run dozens

Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with

Up Next:Local Reputation Manager

bit.ly

/getsked

Local Reputation Manager

• Add value by showing clients their online visibility and reputation by listening to their customers’ feedback real time across various channels

Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with

Up Next:Case Studies: PRO Tips on how to gain and retain new clients

bit.l

y/ge

tske

d

Agency Growth FactorsA Case Study on Three of Our Top Partners

Feel free to send your questions to our panelists via chat and we’ll answer them during the Q&A portion

Up Next:Agency Growth Factors| Case Study#1

bit.l

y/ge

tske

d

William, Business Development

Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with

APPROACH

• Web design is a revolving door.

• Monthly sales stuck between $0k-$5k

• Started upselling SEO to existing base

• Found a provider that would take the time to educate him

• Talked to his project manager bi-monthly

Agency Growth Factors: Case Study #1PARTNER

• Webmaster by trade, no SEO skills

• Started from a relative’s professional network

• Core Business = selling websites

RESULTS

Grew to $37k retail

in 8 months$0-$5k

8 months

$37k

CHALLENGE

Up Next:Agency Growth Factors | Case Study#2

bit.ly

/getsked

Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with

APPROACH

• Was his own project manager, customer service, and salesman

• Great salesmanship but no SEO Mastery

• Relied heavily on technical audits as a sales tool

• Used the dashboard to reduce customer support

• Encouraged a friend to hop on board as partner

Agency Growth Factors: Case Study #2PARTNER

● Worked at an Internet Marketing company, had sales background but not technical

● Left his day job when doing $10k-$15k Retail (~$5k spent with us)

RESULTSCHALLENGE

Grew to approx $150k MRR in less than a year

$10-$15k Less than 1 year

$150k

As a bonus, we flew him to the Philippines twice

Up Next:Agency Growth Factors | Case Study#3

bit.ly

/getsked

Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with

APPROACH

• Indiscriminately took any project

• Relied on freelancers for timely execution & delivery

• Managed different groups in different time zones

• Looked for all in one solution and joined our program with 5 clients.

• Took a dedicated project manager off the bat (needed SME+Support).

• Focused on a niche, focused locally

Agency Growth Factors: Case Study #3PARTNER

● Lost his job● Tapped his professional network

(a nationwide list)

RESULTSCHALLENGE

5 clients

6 months

$60k

As a bonus, flown to Manila once; visiting again in 2 months

Virtually 0 cancellations

Added 60k (retail) new accounts in 6 months

Up Next:Key Insights to Be a Powerhouse Agency

bit.ly

/getsked

Key Insights to Be a Powerhouse AgencyEstablish and expand your networkLeverage on contacts--family, friends, former colleagues--and join organizations, industry associations, etc.

Charge the care you are ready to giveDon’t be greedy, be reasonable with pricing by marking up based on the value you give to clients.

Delegate and automate as much as you canSave time on reporting and have a dedicated person do certain tasks.

Develop your skills and expertise. Be the authority in your nicheDo your homework and take the time to study the industry, methodology and best practices.

Be a partner, not a technicianYou won’t be able to maintain that role and you’ll hit a growth ceiling really quickly.

bit.ly

/getsked

Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with

Up Next:Campaign Management

Campaign Management

Campaign Status and Task NotificationSaves you time following up on execution

bit.l

y/ge

tske

d

Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with

Up Next:Intake Form

Key Insights to Be a Powerhouse AgencyStart LocallyStart creating a successful portfolio locally, then expand your reach.

Focus on a nicheYou will be able to understand a niche really well in a short amount of time and become an authority.

Qualify potential clients and know when to let goDo a backlink analysis, find out what their yearly budget is & find out their SEO history.

BUT don't disqualify potential clients too quicklySEO clients tend to make an emotional buying decision in the first 30-90 days.

Don't try to chase the holy grailsRather go for multiple little grails. It's very risky to have one client fund 80% of your revenue.

bit.ly

/getsked

Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with

Up Next:Key Insights to Be a Powerhouse Agency

Key Insights to Be a Powerhouse AgencyScale when you have a solid base of clients

The ratio of time you spend with the client vs. how much they pay should make you profitable.

Always sign a contract

This puts your client into a long-term state of mind. Including a 30 day exit clause will give them peace of mind.

Get your clients married to the dashboard

This will give you the ability to scale by saving you time on reports.

Leverage networking effects

Speak at events, go to industry seminars & conferences.

Don't give up on your dormant leads

Reconnect with old prospects.

Don't build your own methodology.

Find a reliable provider with a proven methodology to partner with.

bit.ly

/getsked

Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with

Up Next:PRO Tips

PRO TIPSKey Take Aways

Feel free to send your questions to our panelists via chat and we’ll answer them during the Q&A portion

bit.ly/

getsked

Taz, Content Writer

PRO Tips

CLIENT RETENTION Set expectations with clients off the bat, no surprises after closing.

Meeting frequency; start frequent and lower the volume over time. There's a

lot to show in the first month. Create peace of mind with your client.

You have to be the bearer of good news & bad news.

Know when to give up your hats, even if your partner or employee can only do

80% of what you can.

bit.ly/

getsked

Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with

Up Next:PRO Tips

PRO Tips

PRICE POINTS & TERMS

Mark up should be at least by 2.5. Make the pricing your advantage but know how to position it.

RETENTION

Don't flinch in the face of a threat to cancel. Take your time to audit, get back with you findings. It's not always as bad as it seems. It might be the client having a bad month.

bit.ly/

getsked

Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with

Up Next:PRO Tips

PRO Tips

BETTER PRACTICES

Start your campaign with good keyword selection & consult your Project Manager.

Our fastest growing partners run at least 60 automated audits a month.

Our fastest growing partners are those with a dedicated project manager with us.

bit.ly/

getsked

Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with

Up Next:Action Plan Assessment

Stay relevant, up to date & informed on industry trends.

Invest in omni-channel solutions.

Freelance Part-Time• Part-time digital marketing

professional.

• $1,000 to $8000 monthly retail revenue

• No in-house staff.

• Specialized in one field

• Marketing: Personal network.

Be the expert and authority Focus on sales & client relationship. Diversifying product offering Upsell, cross sell. Build scalable capabilities

Dedicated specialists Develop subject matter & tool

mastery Be focused locally and within

your industry

What’s Next:Q & A with the Panelists

Action Plan Assessment

Freelance Fulltime• Self-employed digital marketing

professional.• $10,000 to $30,000 monthly retail

revenue.• 1 to 2 employees.• Specialized in one field.• Marketing: Personal network,

social media.

Specialized Agency• Digital agency focused on specific

digital marketing services.• $30,000 to $100,000 monthly retail

revenue.• 1-5 employees.• Specialized 1 - 3 fields with

specialists.• Marketing: Sales team,

professional network, social media presence, directory listings, mailing lists.

Powerhouse Agency• Digital agency offering most if not

all digital marketing services.• More than $100,000 monthly

reoccurring retail revenue.• More than 5 employees.• Specialized in multiple fields with

multiple specialists.• Marketing: Sales division,

professional network, robust SEM strategy.

Establish Network Learn to delegate Workflow Establish recurring revenue

TO LEVEL UP…

bit.ly/

getsked

Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with

Schedule a Callbit.ly/getsked

Feel free to call us at any time for questions.TOLL-FREE 1-800-250-6106

AUS (02) 8484-1116US (415) 625-9700

info@seoreseller.com

Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with

bit.ly/

getsked

Q & A Session