5 KEY TRENDS: WHAT MILLENNIALS WANT

IN A HOME BY MYCOOP.COM

THIS IS THE YEAR OF MILLENNIALS AND REAL ESTATE. MORE MILLENNIALS WILL BE JUMPING INTO HOUSING AND DRIVING HOUSEHOLD FORMATION CHANGING THE REAL ESTATE LANDSCAPE.

MILLENNIALS, AGED 18-35 ARE THE LARGEST GENERATION IN HISTORY MAKING UP 24% OF THE U.S

POPULATION AND THE MOST DIVERSE 19% HISPANIC, 14% AFRICAN-AMERICAN AND 5% ASIAN.

Sources:  Nielsen,  2013;  TRU,  2013  

TREND #1 MILLENNIALS DON’T APPRROACH HOUSING LIKE PREVIOUS GENERATIONS

WE USE TECHNOLOGY TO GET AS MUCH INFORMATION ABOUT EVERYTHING RELATED TO THE APARTMENT AND WHAT IT IS LIKE TO LIVE THERE. WE EXPECT OUR AGENTS TO HAVE ANSWERS.

TREND #2 MILLENNIALS LIVE URBAN

WE WANT TO LIVE CLOSE TO OUR JOBS, ACTIVITIES AND INTERESTS THAT WE CARE ABOUT

TREND #3 MILLENNIALS LIVE SMALL

WE CARE LESS ABOUT LARGE SPACES AND MORE ABOUT ACCESSIBILITY. FOR EXAMPLE, WE CARE

LESS ABOUT FORMAL DINING ROOMS AND CAN EAT, WORK AND PLAY IN THE SAME ENVIRONMENTS – ESPECIALLY SINCE MANY OF US WORK ON THE SIDE, RUN OUR OWN

BUSINESSES OR WORK FROM HOME.

TREND #4 MILLENNIALS LIVE CONNECTED

WE WORK INTERESTING SCHEDULES THAT MIGHT BE OUTSIDE OF THE TRADITIONAL 9-5, AND WE HAVE FULL SOCIAL CALENDARS. IT IS IMPORTANT FOR US TO HAVE ACCESS TO WHAT WE NEED

WHEN WE NEED IT SO CLOUD BASED BUILDING TOOLS LIKE WWW.MYCOOP.COM HELP KEEP ALL BUILDING RELATED INFORMATION IN ONE PLACE.

TREND #5 MILLENNIALS LIVE GREEN

WE LIKE TO DO OUR PART TO HELP THE ENVIRONMENT AND WE APPRECIATE THE LONG-TERM COST SAVINGS THAT COMES WITH IT. THIS MEANS THAT ENERGY-EFFICIENT APPLIANCES, AND

BUILDING-WIDE SUSTAINABILITY PROGRAMS THAT ARE AIMED AT DOING GOOD FOR THE ENVIRONMENT AND SAVE US MONEY ARE IDEAL.

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