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3 Keys to Double Your Production
Featured Agent: Bobby Dean
Berkshire Hathaway HomeServices
Host: Shannon Shimabukuro
Senior Trainer, Trulia
Agenda
• Welcome Bobby Dean
• 3 Keys to Double Your Production
1. Be Found
2. Follow-up so they call you
3. Listing Winners & Keepers
• Q & A
Welcome Bobby!• 14 years in Real Estate
• Since joining Trulia/Market Leader
• 2012: 15 transactions
• 2013: 28 transactions
• 2014 YTD: 40 transactions
• Top 10 in Sales for Dothan
Bobby DeanBerkshire Hathaway HomeServices
Showcase Properties
Dothan, AL
Paid and Free Leads
• Paid: Trulia (including Market
Leader tools), Zillow, Favorite
Agent
• Free: Craigslist, eBay Classifieds,
Facebook, local classifieds,
YouTube, Visual Tours.
5 Follow-up Tips
• Day 1: Add to Email Farm group & send recommended listings
• Day 2: Email “Dothan Information”
5 Follow-up Tips
• Day 1: Add to Email Farm group & send recommended listings
• Day 2: Email “Dothan Information”
• Day 4: Add a Listing Alert
• (buyers and sellers)
5 Follow-up Tips
• Day 1: Add to Email Farm group & send recommended listings
• Day 2: Email “Dothan Information”
• Day 4: Add a Listing Alert (buyers and sellers)
• Day 6: Add to Market Insider Newsletter
5 Follow-up Tips
• Day 1: Add to Email Farm group & send recommended listings
• Day 2: Email “Dothan Information”
• Day 4: Add a Listing Alert (buyers and sellers)
• Day 6: Add to Market Insider Newsletter
• Day 7: Add to a Holiday Campaign
• (Holiday Fun*, Holiday Greetings*, Seasonal Greetings)
*require personalization
Keep the Listing: “Bobby is thinking about me!”
• Brokerage: Website Activity
• MLS: Agent Views
• Zillow: Listing Report
• Trulia: Client Listing Report
Be Found: Website, Leads and Business Cards
Follow-up: Reminders, Recommended Listings, Market Insider,
Listing Alerts, Campaigns
Winning and Keeping Listings: Visitor Stats and Listing Activity
Reports
Want More?
• Fill out post-class survey to receive class
notes!
• Visit Learn.MarketLeader.com:
• Recordings & Handouts
• Short Tutorials
• Customer Support: 1-877-450-0088
• Thank You Bobby Dean!!