1. EARNING THE DIGITALSPONSORSHIPDOLLARCassie Roberts | Saffire
Events
2. Its going to be a wild ride!GET READY! 3. Share your business
card at the end;Well send you the slides.NO NEED FOR NOTES 4.
HISTORY 5. EVENT PORTFOLIORodeo AustinSouth Texas State FairRodeo
Belton/ 4th of July CelebrationBrazos Valley FairHeart O' Texas
Fair & RodeoAmarillo Tri- State FairFort Bend County
FairCentral Texas State FairComal County FairOkeechobee County
FairAmador County FairChowchilla County FairDodge City Round
UpBrazoria County FairSan AngeloRogers County FairGreater Baton
Rouge State FairCentral StatesBlack Hills Stock Show/RodeoLos
FresnosTwasthe LightsReno RodeoRedding RodeoNorthwest Washington
FairSikeston RodeoCarroll County FairPendleton Round-UpPony Express
DaysArizona National Livestock ShowYolo County FairCalifornia Rodeo
SalinasRio Grande Valley Livestock ShowOld Sorehead Trade
DaysCueroTurkeyFestFiesta San Four States FairMontgomery County
FairAgricultural Learning CenterGrant County FairNorth Texas State
FairRooftop RodeoWest End FairCrabtree AmusementsTrinity Valley
ExpositionBrackenridge Recreation ComplexKitsap Rodeo
CowpokesRefugio County FairRockdale Fair & RodeoSalvation
ArmyJerry Jones Education TownWings StadiumBradford County
FairPasco County FairGreeley StampedeSweetwater Events
ComplexiFestHardee County FairAngelina CcountyFair/ExpoMidland
OVER130CLIENTS! 6. SAFFIRE ASSOCIATION PARTNERS 7. SPONSORSHIP
HUMOR 8. SPONSORSWHAT ARESPENDING? 9. TOTAL SPENT IN USA 10. The
sponsorship pie is growing, but being cut into fewer
pieces.-www.sponsorship.com 11. GET A SLICE 12. ONLINE.The most
cost-effectiveways to earn your sponsorship dollars are 13.
123PROVIDEPREPAREPACKAGETHREE Ps OF SPONSORSHIP 14. 1PREPARETO WORK
WITH SPONSORS IN THE DIGITAL AGEA BRIEF 101 COURSE: 15. GET
EDUCATEDBE SMART ABOUT WHAT YOU ARE OFFERING YOUR SPONSORKnow your
businessUse Videos to show off your brandLearn about potential
sponsors businessesResearch them online before you goOffer relevant
creative partnership options 16. GET INVOLVEDFIND THINGS YOU CAN DO
TO SUPPORT YOUR SPONSORS BUSINESSCan you use their product/service
at your event?Social media giveawaysCan you recommend their
product/service to someone else?Can you volunteer or send
volunteers to their organization? 17. GET ORGANIZEDMAKE IT EASY FOR
YOUR SPONSORS TO LOVE YOUMake your sponsorship packages clear,
concise & available onlineOrganize your invoicesAllow sponsors
to pay online-a digital age bonus!Add a sponsors logo to your
website DURING a sponsor meeting 18. KENDRA-ISM:People will find a
way to workwith people they like. 19. 2Build unique (digital)
sponsorPACKAGES 20. CASE STUDY:Consider the
Olympicshttp://www.olympic.org/sponsors 21. BRILLIANT! 22. 2. Recap
this years Success1. Show your experience3. Use Mixed MediaThis
page can be found at: 23. 4. Use Linked Logos5. Provide current
reports 24. 6. Photos of sponsorshipin action7. Video &
Description of company 25. Consider sponsor logoplacement on the
web. 26. YOUR OPTIONSDo you know the different ways you can display
sponsors on your website? 27. HOMEPAGE BAR 28. SPONSOR PAGE LOGO
29. SPONSOR PAGE LINK 30. SPONSOR PAGE LIST 31. EVENT DETAIL PAGE
LOGO 32. EVENT DETAIL PAGE LINK 33. LIMITDONTYOUR SPONSORSTO ONE
LOGO 34. What can you do for your bigger sponsors? 35. Declare a
website sponsor. 36. For presenting sponsors, share the name of the
sponsor on the web in a prominent space. 37. Name your facilities
after sponsors and place those on the web. 38. Make sure sponsors
translate to your mobile website. 39. Speaking of mobileis therean
app for that? 40. APP OPPORTUNITIESSplash page (opening
page)Certain App Functionsfor example an interactive map could be
sponsored by Garmin, food court info by a grocery store etc.Banner
Ads within the app 41. WARNING:A word ofDont oversaturate your
space. 42. CAN YOU HAVE TOO MANY? 43. Set email sponsors. 44. Give
shout outs to yoursponsors on social media. 45. DONT BE AFRAID OF
FREEWe cant give away the profits!Maybe you cant afford NOT
to.Making sponsors feel special will go a long way. Most digital
marketing doesnt cost you anything but time & effort. 46. OFFER
One social media post, plan to give two Its FREE.GIVE unpurchased
sponsorship benefits to an existing sponsorSHARE your sponsors
posts on your Facebook wallquickly becoming the best way to gain
exposure on Facebook, and businesses will appreciate it!FREE Ideas
47. EDITORIAL CALENDARwww.SaffireEvents.com/calendar 48. If youre
creating YouTube videos,pre-roll a sponsor logo. 49. Give your
sponsors space on yourYouTube Channel. 50. Add sponsor logos
toprint-at-home tickets. 51. THE BOXTHINK OUTSIDE 52. BANNER
BLINDNESS 53. DIESELDiesel jeans, pretreated with mud, wind, rain
and other surprises you may come across during a festival; given
out as promotional items on social media. 54. SWEET LEAF
TEAPromotion with several cities: Give away tea, encourage acts of
kindness & social media interactionPhotos Getty Images 55.
BURGER KINGSponsored charging station on event grounds 56. TIME
WARNER CABLEInternet sponsor on event grounds. People attending
fairs love this! 57. 3Measureable ResultsPROVIDEYou Must 58.
Sponsors like NUMBERS 59. The best way to show sponsor return on
investment the web isGOOGLE ANALYTICS 60. SPONSORS?What should I
show 61. TOTAL VISITS 62. AUDIENCE OVERVIEWAUDIENCE>OVERVIEW 63.
VISITS ON SPONSOR/EVENT PAGE 64. CONTENT DRILLDOWNBEHAVIOR>SITE
CONTENT>CONTENT DRILLDOWN 65. MAGICThe# of visits 66. IT
VARIESDont be discouraged!Many reasons people partner with you.THE
WORST THING TO DO IS TO SAY I CANT! 67. TOTAL TIME ON SITE &
PAGES 68. ENGAGEMENTAUDIENCE>BEHAVIOR>ENGAGEMENT 69.
OFFSETHigh engagement canlow visits 70. CLICKS PER SPONSOR LOGO 71.
CLICKS PER SPONSOR LOGOBEHAVIOR>EVENTS>OVERVIEW>EVENT
LABELhttp://doteduguru.com/id7229-idiots-guide-to-event-tracking.html
72. PER FACEBOOK POSTSend these stats to a sponsor after you post
about them! 73. PER TWEETYou can now view analytics from your
twitter account!Go to http://analytics.twitter.com/Its going to say
Advertise on Twitter (Since youre smart, you will know its more
than that now!) 74. 123PROVIDEPREPAREPACKAGETHREE Ps OF
SPONSORSHIPREVIEW 75. FREE ONLINE MARKETING
TIPSWebsitewww.saffireevents.comThe
Amplifierwww.saffireevents.com/podcastFacebook Saffire
EventsTwitter @SaffireEventsInstagram saffireeventsPinterest
saffireeventsYouTube saffirestudioQuestions? 76. CASSIE
[email protected]@SaffireEventswww.saffireevents.com
