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Mount Vernon Digital Concepts

Mount Vernon Digitial Concepts

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Page 1: Mount Vernon Digitial Concepts

Mount Vernon Digital  Concepts

Page 2: Mount Vernon Digitial Concepts

Responsive  Website The  current  Mount  Vernon  website  looks  great  on  a  desktop  device  however  requires  pinch  and  zoom  to  navigate  on  mobile.     Updating  the  Drupal  theme  to  a  responsive  design  would  enable  easier  access  on  mobile  devices  allowing  the  site  to  be  used  more  frequently  with  visitors  while  on  the  grounds  but  also  ready  for  more  classrooms  as  they  move  to  tablets.

Page 3: Mount Vernon Digitial Concepts

Digital  Collection Every  museum  has  the  challenge  that  they  cannot  display  everything  in  their  collection.    Using  high  resolution  photography  with  modern  digital  cameras  and  3D  navigation  software  every  artifact  could  be  made  available  to  navigate  online.    The  ability  to  navigate  through  touch  or  mouse  in  multiple  dimension  and  angles.    The  entire  collection  could  be  made  available  through  the  website  for  all  to  discover  and  enjoy.

Page 4: Mount Vernon Digitial Concepts

QR  Codes With  a  digital  collection  online  enabling  QR  codes  on  each  of  the  objects  on  the  grounds  would  allow: •  Access  to  complete  history •  Videos  on  how  an  object  was  

used  or  created •  Foreign  translations •  Audio  narrations •  Shareable  links  to  friends •  Analytics  on  what  items  

were  most  consumed

“Washington  Crossing  the Delaware” Emanuel    Go+lieb  Leu/e

Page 5: Mount Vernon Digitial Concepts

Digital  Guidebooks Leveraging  a  digital  publish  platform  such  as  Mag+  (magplus.com)  visitors  could  pre-­‐‑download  publications  to  prepare  their  visit  to  the  grounds  on  their  smartphone  or  tablet. Digital  publishing  would  provide  the  ability  to  use  video  and  audio  as  well  as  enabling  more  foreign  translations  to  be  accessible  to  visitors.

Page 6: Mount Vernon Digitial Concepts

Six  Degrees  of  Washington George  Washington  was  certainly  the  pivotal  leader  in  the  Revolutionary  War  and  the  founding  of  our  nation.    However  the  related  history  of  the  people  that  supported  the  efforts  tell  a  powerful  story. Creating  a  virtual  wall  that  allows  individuals  to  explore  the  connections  to  Washington  and  others  would  provide  a  great  educational  experience  and  show  the  true  power  of  relationships  in  history.

Page 7: Mount Vernon Digitial Concepts

RFID  Exhibit Radio  frequency  identification  (RIFD)  allows  objects  to  respond  to  a  wireless  signal.    This  can  make  for  a  very  interesting  exhibit  where  objects  can  be  tagged  and  then  the  environment  can  respond  to  the  object. The  most  basic  of  this  would  be  a  wall  of  replica  objects  from  the  mansion  that  could  be  placed  on  a  pedestal  and  have  that  object  play  a  video  or  interactive  element.    This  experience  would  be  great  for  a  children'ʹs  exhibit.

Page 8: Mount Vernon Digitial Concepts

Google  Maps Making  the  grounds  accessible  to  those  who  cannot  travel  to  Alexandria  could  be  made  easier  by  inviting  Google  to  bring  their  mapping  technology  to  Mount  Vernon. Google  has  already  done  this  for  several  National  Parks  and  ski  trails.    Making  the  results  of  their  mapping  available  as  an  embedded  experience  on  MountVernon.org  marking  POI  would  make  a  unique  experience.

Page 9: Mount Vernon Digitial Concepts

Facebook  Trivia Each  week  a  new  question  about  George  Washington  or  the  mansion  would  be  posted  to  Facebook.    Individuals  could  vote  on  the  response.    Driving  up  the  Mount  Vernon  Facebook  presence  by  spurring  discussions. A  leaderboard  could  be  kept  to  see  how  you  compare  to  your  friends  and  with  all  participants.

George  Washington  was  paid  an  annual  salary  of  what  as  our  first  President?  

$5,000                              $10,000    $15,000                          $25,000  

Page 10: Mount Vernon Digitial Concepts

Virtual  Timeline  of  Washington’s  Life Mount  Vernon  should  be  the  primary  source  for  everything  George  Washington  a  preserving  an  extensive  virtual  timeline  of  his  life  available  for  all  online  would  ensure  this  legacy.

Page 11: Mount Vernon Digitial Concepts

George  Washington  Slept  Here  Sticker Many  hotels  claim  that  George  Washington  slept  here.    Now  they  can  make  it  official.    For  a  nominal  fee  in  support  of  Mount  Vernon  hotels  can  confirm  this  claim  through  records  kept  in  the  Mount  Vernon  archives  and  proudly  display  the  honor  through  a  window  badge.

October  10,  1789  CerEfied  by  Mount  Vernon  

Washington  Slept  Here  

Page 12: Mount Vernon Digitial Concepts

Plan  Your  Visit Each  year  over  one  million  visitors  come  to  Mount  Vernon.    Allowing  visitors  to  plan  their  trip  and  indicate  what  date  they  are  planning  to  visit  the  estate  could  trigger  automated  emails  prior  and  after  their  visit  encouraging  that  they  consume  all  of  the  digital  resources  in  preparation  and  also  consider  becoming  a  member. This  method  could  be  used  to  continue  the  experience  through  365  days  of  Washington,  a  daily  trivia  history  that  enables  a  continued  experience  after  your  visit.

Page 13: Mount Vernon Digitial Concepts

Send  Yourself  a  Virtual  Postcard Using  a  mobile  application  available  publicly  through  the  Apple  App  Store  and  Google  Play  store  you  can  easily  share  a  digital  postcard  with  friends  and  family  through  email  or  social  media.    The  app  would  superimpose  a  welcome  image  on  top  of  the  image  taken  and  would  share  facts  about  Mount  Vernon  upon  sharing.

Greetings from Mount Vernon

Page 14: Mount Vernon Digitial Concepts

Members  Pin To  encourage  increased  membership  those  who  are  at  a  certain  sustainer  level  could  be  issued  RIFD  lapel  pins  that  if  they  wear  them  to  the  estate  when  they  enter  the  visitors  center  they  would  be  greeted  by  name  in  their  preferred  language  (as  indicated  when  they  apply)

Welcome  Dan!  Bienvenido  Carlos!  歓迎  Kim!  

Page 15: Mount Vernon Digitial Concepts

Hashtag  Wall For  those  visiting  Mount  Vernon  if  they  utilize  the  hashtag  #mountvernon  and  share  a  message  or  photo  geotaged  to  the  estate  then  the  message  and  photo  could  be  displayed  online  through  a  virtual  visitor  wall. Image  and  notices  could  be  shown  in  an  elegant  way  by  utilizing  tablets  on-­‐‑site  at  the  visitor  center  with  the  most  popular  posts.

Page 16: Mount Vernon Digitial Concepts

The  Mount  Vernon  Collection  on  Pintrest Do  you  like  an  item  from  the  estate?    Would  you  like  to  have  something  similar  at  home?    This  is  the  concept  that  thrives  in  Williamsburg.     A  similar  experience  could  be  achieved  through  a  Pintrest  wall  pinning  elements  from  the  gift  shop  and  online  that  are  inspired  from  items  seen  at  the  estate.  

Page 17: Mount Vernon Digitial Concepts

Thank You Maehew  Briney [email protected] 703-­‐‑608-­‐‑3414