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Robinson Department Store mobile application powered by SHOPPENING ENTERPRISE solution. BACKGROUND : Robinson Department Store Public Company Limited operates department stores under the name "Robinson". With concept of "Robinson Your Life Revitalizer", it offers merchandises to best fit its customer lifestyle with innovative store format and services and widest market coverage in Thailand. At 2012 year-end, The Company has 34 stores across the country, comprising of 11 stores in Greater Bangkok and 23 stores in the upcountry. SHOPPENING’s benefits and how it can be integrated to ROBINSON Business : - To provide Privilege Redemption with QR code - To manage Mobile Campaigns with Real-Time and Location Based Capability - To Push Notification to Robinson’s Target group - To manage the application via Merchant Management System (MMS) - To track statistics result in Business Dashboard Feature Overview : - Login/Signup - Highlight - Main Menu - Coupon and Redemption - Magazine - Location - Social Network Pages - Push Notification - Nearby - Promotion - Share, Tweet and Email - QR Scan RELATED ARTICLES Robinson Department Store - Review Part 2/2 : Mobile Application http://www.slideshare.net/SHOPPENING/robinson-department-store-review-part-22-merchant-management-system Robinson :Retail Department store with mobile campaign http://www.shoppening.com/blog/robinson-department-store-review About SHOPPENING ENTERPRISE http://www.slideshare.net/SHOPPENING/shoppening-enterprise-introduction http://www.shoppening.com/enterprise
Citation preview
Coupon. Promotion. Redemption.
ROBINSON
Background
Robinson Department Store Public Company Limited operates department stores under the name "Robinson". With concept of "Robinson Your Life Revitalizer", it offers merchandises to best fit its customer lifestyle with innovative store format and services and widest market coverage in Thailand. At 2012 year-end,
The Company has 34 stores across the country, comprising of 11 stores in Greater Bangkok and 23 stores in the upcountry.
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Objectives
To provide Privilege Redemption with QR code
To manage Mobile Campaigns with Real-Time and Location Based Capability
To Push Notification to Robinson’s Target group
To manage the application via Merchant Management System (MMS)
To track statistics result in Business Dashboard
SHOPPENING’s benefits and how it can be integrated to ROBINSON Business :
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Downloads
Go to App Store or Play Store And search for “Robinson
Department Store”
Install “Robinson Department Store” Application for free
Robinson Department Store Application will be at your phone’s home page after
installed
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Feature Overview
Login/Signup Highlight Main Menu Coupon and Redemption Magazine Location Social Network Pages Notification Nearby Promotion Share, Tweet and Email QR Scan
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Feature – Login/Signup
Login/Signup
Users can Login with : 1. Facebook account. 2. Email. (Users have to create
new account first for registration and then can login with email)
Or users can “Skip” login and enter to the application. Anyway, users can logout from Robinson’s application with the menu “My Account” in the application.
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Feature – Highlight
Highlight The first page and also the first tab of Robinson’s application is “Highlight”. Users can see the highlight things in this page including e-coupons, news and promotions, magazine. When users select any highlight things, they will enter directly to that section in the application. Those highlight things are arranged by Robinson’s Administrator.
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Feature – Main Menu
Main Menu The next section is “Menu” and it’s the main menu of other sections including : o GIFT (e-Coupon) o Nearby o Magazine o Location o Notification o My Account o Social Network Pages
ü Facebook ü Twitter ü YouTube ü Instagram ü Google+
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Feature – GIFT (e-coupon)
GIFT (e-coupon)
Users can update and get the privileges from Robinson Department Store with “GIFT” feature. Users can update the list of Robinson’s Privilege and see the detail and condition of each “GIFT”, and then they can redeem it at Robinson department store by scanning QR code.
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Feature – GIFT (e-coupon)
When shoppers see your promotion on the application, they'll simply redeem the privilege at the merchant by
Redemption Process
Show the result at Store
Scan QR Code at Redemption Material
of Robinson Click “USE” to redeem
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Feature – GIFT (e-coupon)
Redemption Material
After you have created a campaign, you can print the redemption material to let users scan the redemption QR code at the cashier when they're paying and later track your campaign results. The redemption results will be automatically shown as your
campaign’s total sales and redemption statistics in your Business Dashboard.
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Feature – GIFT (e-coupon)
For example, ROBINSON has a coupon which ROBINSON customer can use at any ROBINSON’s branches. After the customer views this offer in ROBINSON application and then adds this coupon to their PASSBOOK, SHOPPENING can alert this coupon when they are in Airport via Passbook.
Real-Time & Location-Based Offer via Passbook
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Feature – GIFT (e-coupon)
Step 1 : C h o o s e y o u r p r e f e r e n c e ROBINSON promotion and click at Passbook icon.
Step2 : View each coupon detail and then click “Add” at top-right of coupon.
Step 3 : Coupon will be added to their Passbook. When user is at particular ROBINSON branch, Passbook will alert this coupon.
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Feature – GIFT (e-coupon)
After you have created a campaign, you can print the promoting materials with the promoting QR code to let users scan it when they want to see campaign detail on the application.
Additional : Promoting Materials
Scan QR Code at Promotion Material of Robinson See the privilege from Robinson
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Feature – Magazine
Magazine
Users can update the latest trends, news, promotions, and events from Robinson with Robinson’s “Magazine”.
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Feature – Location
Location
Users can find the Robinson’s branch Location with “Location” section. Furthermore, They can see the contact information, the detail of the branch location, and they can get the direction to that branch by linking with to Google Map’s feature “Get direction”.
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Feature – Social Network Page
Social Network Page
Users can easily follow Robinson’s Social Network pages with Robinson’s application integrating from Facebook, Twitter, Google+, Instagram and YouTube.
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Feature – Notification
Notification Users can receive the notification directly from Robinson’s Administrator to get the updates including; new e-coupons, new magazines, and new promotions.
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Feature – Nearby
Nearby
Users can find the nearby privilege and promotions by using “Nearby” feature. Moreover, this feature will provide the distance between users and Robinson’s branch.
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Feature – Promotion
Promotion Users can update the privilege and promotion from Robinson with “Promotion” feature. They can use the filter to see the promotions and privileges in ; o Nationwide o Branch o Brand o Others
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Feature – Share, Tweet, and Email
Share, Tweet, and Email Users can share each privilege, e-coupon, promotion, and magazine to their’s Facebook Timeline, their Twitter Timeline, or email it to their friends.
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Feature – QR Scanner
QR Scanner to Redeem Users can use QR scanner in Robinson’s application with promotion materials to enter to the privilege or with redemption materials to redeem the privilege at Robison department store.
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