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Robert Blood, managing director, SIGWATCH Activist groups are often at the top the reputation risks list for extractive companies, including those groups supporting everything from environmental change to wildlife protection. Communicating with these groups requires attention to CSR programmes, effective public affairs and stakeholder engagement on numerous levels. Robert Blood, managing director of SIGWATCH, explains where NGOs are trying to take the industry and what can be learned from their campaign strategies and tactics.
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NGOs vs. the extractives
Robert BloodManaging Director, SIGWATCH
Reputation in Oil, Gas and Mining Conference, London, 11 June 2014
www.sigwatch.com
NGO campaigning on extractives in last 10 years
© SIGWATCH 2014
Data points are derived from 7 month moving averages of monthly NGO activity counts
oil
gas
coal
mining
North American NGO campaigning on climate change
Data points are derived from 7 month moving averages of monthly NGO activity counts
© SIGWATCH 2014
Data points are derived from 7 month moving averages of monthly NGO activity counts
© SIGWATCH 2014
North American NGO campaigning on climate change
Keystone XL
Shale gas
Coal-burningand health
-700 -600 -500 -400 -300 -200 -100 0
BHP
Rio Tinto
Vale
Glencore Xstrata
Anglo American
Criticism
NGO attitude to leading minersAggregate NGO criticism/praise in last 12 months
© SIGWATCH 2014
-3000 -2500 -2000 -1500 -1000 -500 0 500
ExxonMobil
Shell
Chevron
BP
ConocoPhillips
BHP
Rio Tinto
Vale
Glencore Xstrata
Anglo American
Criticism
Praise
NGO attitude to leading IOCs and minersAggregate NGO criticism/praise in last 12 months
© SIGWATCH 2014
-3000 -2500 -2000 -1500 -1000 -500 0 500 1000
Nestlé
Procter & Gamble
Coca-Cola
Unilever
PepsiCo
Reckitt Benckiser
General Mills
ExxonMobil
Shell
Chevron
BP
ConocoPhillips
BHP
Rio Tinto
Vale
Glencore Xstrata
Anglo American
Criticism
Praise
NGO attitude to leading FMCGs vs IOCs and miners
Aggregate NGO criticism/praise in last 12 months
© SIGWATCH 2014
YouCustomers
/OEMs
Regulators
Media
Politicians
Assumed stakeholder relationships
Retailers
Investors
Employees
Suppliers
Industryassns
Govts
Community
You
Customers/OEMs
Regulators
Media
Politicians
Actual stakeholder relationships
Retailers
Investors
Employees
Suppliers
Industryassns
Govts
Community
You
Customers/OEMs
Regulators
Media
Politicians
NGOs ungluing already weak stakeholder bonds
Retailers
Employees
Industryassns
Govts
Community
Investors
Suppliers
NGO targeting of retailers and electronics on mining
© SIGWATCH 2014
Data points are derived from 7 month moving averages of monthly NGO activity counts
© SIGWATCH 2014
NGO targeting of financial institutions on extractives
© SIGWATCH 2014
Data points are derived from 7 month moving averages of monthly NGO activity counts
© SIGWATCH 2014
NGO pressure on finance is indicative of your future