Second day advert.

Camera anglesThe camera angle in the advert does not change. It follows the little girl's face to see how she is coping with what is happening and how she is changing, this makes the audience feel sympathy for the little girl. The background changes quite a lot in this advert. Even though the background isn't very clear, the audience can see how her surroundings which makes it easier to see what is fully going on.

Sound In the advert sound is also a key part of telling the story. It multiple shots the viewer can hear the tv in the background telling what is happening. Also the viewer can hear different types of planes and bombs dropping. This makes the audience realise what is going on and sympathy for the girl.

The girl's voice progresses into the video, at the beginning she is a lively child. This slowly changes. As the scenes get darker so does her tone of voice. It seems as if her whole personality changes as this is taking place.

Editing In the advert various editing techniques are used. The most scene is the background changing and how the girl's life changes. For example at the beginning of the advert the girl was happy and the background was fun and happy. The last scene is her looking very upset and covered in dirt and rubble.

Every single shot lasts about 1-3 seconds, this is to show how fast a life can change when war is apart of their life. And also how quick a life can change.

Mise en scene The advert shows the viewers the huge difference between UK children and Syrian children.

This image shows how happy she was and how she was enjoying her birthday. The advert shows how quickly things can change and what effect war had on children's emotions and feelings.

This image is effective because of the background of the shot. You can see central london is the far distance with clouds of smoke around it and the child covered in dirt ss if a bomb has gone off.

This advert shows how a child's life is affected in a country that war is taking place.