Upload
ministryofsupply
View
68
Download
1
Embed Size (px)
Citation preview
Building Your System: How to Find Values-Driven Business Partners
Aman Advani Co-founder and President, Ministry of Supply
SXSW V2V 2015
Great partnerships are crucial to your growth
• Working with strong external companies expands capabilities and growth potential.
• A good network builds your reputation: for well-made products, great customer service, etc.
• And as a company grows, that network includes hundreds of people, places and passions coming together to create a single brand or service.
First Year of Partner Network Growth at Ministry of Supply
But sometimes, the fit just isn’t right
• A quickly growing network of partners can spiral out of control.
• Values and viewpoints can diverge, creating conflicting incentives + break-downs in process.
• And that can have negative consequences on:– Reputation– Customer happiness and
retention– Company culture– Revenue
TEAM
INVESTORSSUPPLIERS
1) BUILD the right extended team
2) VALIDATE that your system is meeting its goals – market pull
3) OPTIMIZE the system, not the parts
Steps to Creating a Strong Network
Create a system for success
• It’s not about piecemeal transactional successes – it’s about creating a system for success. Each decision and partner alters the system’s dynamics.
• With a solid framework for evaluating and guiding partnerships, you’ll find more natural (and lasting!) fits.
• It’s about relationships, not transactions – focus on fewer, deeper relationships and invest.
ETHICS: Will you welcome the partner into your family?
SERVICE: Will they act as a team member, sharing the burden?
CAPABILITIES: Is your partner prepared to scale with you?
MINISTRY OF SUPPLY
Partner Evaluation Framework
Insights from a growing network
• Since launching in 2012, Ministry of Supply has grown into a network with hundreds of direct and indirect partners. We manufacture in top facilities and partner with sympathetic brands.
• We’ve had our ups and downs, and learned a lot about working with the right people – and we want to share those practical insights with you.
• Vote for us for SXSW V2V 2015!
Thank you!