HOMEHOME

Vision

“Media plays a pivotal role in developing World

Knowledge Economy.

We precisely want to take a lead in the

engineering of media future.”

HOMEHOME

Our Mission

• To mesh innovative ideas with cutting edge technology

• To keep pace with the developments in the media

monitoring & research scene

• To provide promptly up-to-date, scientifically verifiable

data for media planning

• To keep all the players in the media industry well

informed

HOMEHOME

About us

• MediaBank is a project of Media Innovations (Pvt.) Ltd. launched in 2003.

• The core team is composed of more than 35 committed Media and IT professionals.

• The objective of the service is to provide the data needed for planning of media spread and spend, so that each rupee spent gives due mileage.

• We do audit of every advertising second and rupee spread over media air-waves.

• We monitor and devise research and analysis tools backed by verifiable data which enables you to take a more proactive approach in the promotion of your products and services.

HOMEHOME

Team

Captain. S Murtaza AskaryChief Executive

Director Finance & Administration

Syed Mukkarram HussainChief Accountant

Muhammad NisarAM-Accounts

Syed Ali Jawwad RizviDirector Operations & Marketing

Syed Adnan AliManager Operations

Sohail AhmedManager Marketing & Coordination

Razi AhmedAM-Operations

Ali Fawwad RizviJunior Manager Reporting

Zeeshan HaiderJunior Manager Processing

Team “A ”(5 System Operators)

Team “ B ”(5 System Operators)

Team “ C ”(5 System Operators)

Team “ D ”(5 System Operators)

ZeeshanDeveloper

AsifDeveloper

Rafiq BaigHardware Engineer

Fawwad NoorWeb-Developer

Team “General ”(3 System Operators)

M. UsmanElectrician

Fatah Muhammad(Watchman)

MuhammadAshraf

(Watchman)

Mudassir Khan

(Peon)

Madad Ali (Peon)

Qaiser Abbas

(Sweeper)

Abbas AskaryJM Coordination

Operations

Syed Moazzam HussainCompany Advisor

Hussain BasraviAdmin Officer

Ali HammadFrontdesk Officer

Zulfiqar AhmedJunior Manager Processing

ZeeshanQC Operator

AsferQC Operator

WajahatQC Operator

QadeerQC Operator

Faisal KhatriMarketing Executive

ChanderReport Compiler

Total 50 employees

Leaders’ ProfileLeaders’ ProfileLeaders’ ProfileLeaders’ Profile

HOMEHOME

Captain S. Murtaza Askary, a retired Airline Captain has over 40 years of flying experience in leading International Airlines, opted the opportunity to invest in the vision of a young team of media and IT professionals. He has not only given the life to this project but also has made every possible effort to make it a success. As Chief Executive of the company he owns the controlling shares and mainly looks after Administration and Finance side of the business.

Captain S. Murtaza AskaryChief Executive

Jawwad Rizvi, the co-founder and Director Operations and Marketing, has a vast 8 years experience of Marketing and Advertising which includes 4 years at Unilever Pakistan, 1 year abroad and 3 years in an ad agency. Since the inception of the Company, he has put his vision and creativity in the project to innovate unique and useful media solutions. Mainly, he looks after marketing, operations and product development in the company. Jawwad Rizvi

Director Operations &Marketing

Team Leaders

HOMEHOME

Players in Media Advertisement Game

Media BuyerMedia Planner

AdvertiserCreativeAgency

Media Channels

Media Monitors

Media Research

Click the category box in which your company business falls.

HOMEHOME

Questions of Media Buyers/Ad Agencies

– What is the accurate overall industry data?

– On which channel and when most advertisers are placing ads?

– What is the share of spend of my client(s) in its respective category?

– How much has my client’s competition advertised and where?

– How much advertising appears in cluttered areas?• My own client’s

• Competitors

– Does my client’s competitor follow a specific channel pattern?

– Does my client’s competitor follow a specific daytime pattern?

– What message my competitor deliver in the advertisement?

– Has my client’s brand advertising been aired, as per plan?

– Did the channel air complete commercial of my client?

– Did the channel air program promos which my client sponsored?

AnswerAnswer

HOMEHOME

Questions of Advertisers

– How much has my competition advertised and where?

– How much advertising appears in cluttered areas?• My own

• Competitors

– Does my competitor follow a specific channel pattern?

– Does my competitor follow a specific daytime pattern?

– What message my competitor deliver in the advertisement?

– Has my own brand advertising been aired, as per plan?

– Did the channel air the complete commercial?

– Did the channel air program promos which I sponsored?

AnswerAnswer

HOMEHOME

Answers to all

MEDIA MONITORINGMEDIA MONITORING

HOMEHOME

What Media Monitoring Supplier should offer?

• Country-wide network (cable/wireless/vpn) of receiving and

recording of channels transmission

• 24/7 monitoring operations

• Uninterrupted power and transmission receiving system

• In time delivery of Reports and Audio/Videos

• Preferably web-based system (browser based)

• Easy to access and user-friendly reporting tools

• Verifiable Data i.e. permanent basis record keeping of

transmission audios/videos

Please click here to see Media Bank’s Monitoring System

HOMEHOME

Transmission Digital Filtering

Tra

nsm

issi

on

Filt

erin

g

3

DCL Online User

Digital Content Log Streaming Server

Digital Content Log Server

(DVD Production)

DCL DVD User

CourierBandwidth

Rep

ort

Del

iver

y P

latf

orm

6QC & Benchmarking

Data Processing

QCDatabase

ServerQu

alit

y C

on

tro

l an

d

Ben

chm

arki

ng

Dat

a P

roce

ssin

g

5

Filtered Transmission Direct Access Storage

for 90 Days

Filtered Transmission

Storage for Library (Long Periods)

Filt

ered

Tra

nsm

issi

on

S

tora

ge

4

24 Hours Actual TransmissionStorage for 30 Days

Tra

nsm

issi

on

Cap

turi

ng

2

Satellite Dishes

CATV Head-end

(Satellite Receivers)

Satellite TV Channels Broadcast Beams

Terrestrial Antenna

Terrestrial TV Channels Broadcast

Tra

nsm

issi

on

Rec

eivi

ng

H

ead

-en

d

1

Media Bank TV Monitoring System

Please Click each section for details. Summary Picture Tour24x7x365Operations

HOMEHOME

Transmission Receiving Head-end

CATV Head-end

1

Main Diagram

• Media Bank's Transmission receiving is carried out via private satellite dishes of variable sizes and designs, terrestrial antennas and satellite receivers/ decoders for receiving signals of all national and international satellite (FTA) TV channels.

• Media Bank uses software that allows constant round the clock monitoring of the recording equipment ensuring their proper working.

HOMEHOME

Transmission Capturing

Transmission Capturing Lab

2

Main Diagram

• The transmission received is broken down into clips of 10 minutes each by a high availability software application engineered by Media Bank's own software engineers.

• This application flags each 10 minute's clip with a unique ID and registers their successful capturing in recording control servers.

• It also primarily captures encodes and compresses the transmission to be saved in a database for filtering and monitoring purposes.

• The transmission is compressed in WMV (Windows Media Video format) which can also support web streaming.

• The compression performed also aids in minimizing the total load on the database and ensures easy transactional functions and query processing.

HOMEHOME

Transmission Digital Filtering3

Main Diagram

• Transmission filtering comes in next which is also carried out using

dedicated scanning software. The software enables the system operators

to filter and monitor the 24 hours transmission of each individual channel.

• The scanning software picks up the pre-recorded clips and lets the

operators mark the start and end time of each individual program within

the 10 minutes clips, consequently enabling the operators to categorize

programs in commercial and non-commercial groups along with other

relative features like content type and description.

• It also records information about individual SOP's which later helps in

tracking their performance. In short, the scanning application enables the

system operators to filter and monitor everything shown on TV from a spot

TVC (TV commercial) to a simple animated on screen logo.

HOMEHOME

Transmission Storage

Storage Raid

4

Main Diagram

• For round the clock recording, maintaining high availability systems, data reliability and increased I/O performance, Media Bank has employed RAID (Redundant Array of Independent Drives) up to several nested levels.

• Using RAID enables Media Bank to easily mirror and strip the data which in turn provide faster extraction of the required dynamic and static data.

• The raid server keeps transmission for up to 90 days after which they are transferred into Media Bank's transmission library, indexed according to the dates in a non-decreasing order.

• The raid server has an overall capacity of 9.9 Tera Bytes and each day it facilitates storage of 110 Giga Bytes of 52 national channels.

HOMEHOME

Quality Control Process5

Main Diagram

• Media Bank has employed a number of QCOs (Quality Control Operators) to check

the filtered transmission for potential errors via quality control software application.

• This smart QC application lays out the whole filtered transmission on a timeline

indicating the scanned part and the parts missed out in Data Entry. Software also

highlights every error (if any) in Mid-break sequence in a program. All program

names and its type is also checked in perspective of historical data available with

our servers.

• The QC application also enables the QCOs to edit the pre-scanned transmission to

remove detected errors.

• Thus, it helps in tracking the Data Entry Operators performance by identifying and

counting their errors. After the errors have been completely removed the

application enables the QCOs to validate the transmission as error free by posting it

to the reporting department.

Benchmarking System

HOMEHOME

Benchmarking System5

Main Diagram

• Media Bank monitors every commercial activity of all the advertisers on its listed

channels. The pre-campaign information of all advertisers on channels is not

available except of those Advertisers who are on the clientele.

• The information of every advertisement campaign is updated into Brand Server after

thorough Benchmarking process i.e. every new ad appearance will need to be

benchmarked by authorized personnel after verification of First Appearance by auto

Video matching results from all stored ad videos of the same brand.

• This newly introduced technology helps to create a huge data base of Brands and

their every ad campaign with their benchmarking details i.e. correct brand variant

name, exact duration and title of ad video.

• With the help of Benchmarking system the consistency and accuracy of data in

terms of duration of each ad appearance and its campaign title is maintained

properly. This majorly controls the duration variances, campaign-wise tracking and

categorization of brand variants.

HOMEHOME

Report Delivery Platform6

The Reporting Department is primarily responsible for generating custom reports that

are delivered to the valued clients on daily basis. This department works in conjunction

with Research & Development were IT professionals and software engineers work on

building and updating Media Bank's own software products like DTVL (Digital TV Log),

DTVL Reporter, DOL (Digital Print Log) and DRL (Digital Radio Log).

For each set of domain like print, TV and radio Media Bank provides two sets of

software, one known as the reporter and the other, a simple log with audio and video

features as the noticeable difference between the two. The reporter, as the name

implies generates detailed reports of a numbers of subscriptions at a time of any user

specified time range while a log provides information for single day.

Apart from the shelf products, clients can also subscribe customize reports and analysis

to meet their specific requirements.

Next

HOMEHOME

Report Delivery Platform (DTVL)

Media Bank indigenous software will provide complete platform to create standard or customized Content Analysis reports for different users/subscribers.

6

Digital TV Log (DTVL)

Complete 24-hour transmission recording of TV channels on DVD (1 channel per DVD per day), with following features:

1. Click and play function for desired transmission segment of any channel, i.e. program, mid-breaks, advertisements, branding and others in window and full screen mode.

2. Comprehensive program and advertisement logs with maximum search options like program, product category, brand, ad-type and ad-caption.

3. Standard detailed tabular reports of all brands’ commercial activity tracking, share of voice estimates, program ranking, brand ranking and overall commercial and non-commercial transmission reports exportable to MS Excel, MS Word, MS Access and Adobe Acrobat (PDF).

Next

HOMEHOME

Report Delivery Platform (DCL)6

Digital Content Log (DCL)

The another most powerful tool for user-end reporting is Digital Content Log which not only provide tabular reports but also offer searching and navigation over analyzed parts of the transmission of channels.

The unique software Digital Content Log will offer following features:

1. Click and play program/content from the Content list provided on the DCL interface

2. Instant search option for program/content by selecting different parameters i.e. date, time, channel, analytical phrases and keywords

3. Tabular reports contains sorted content analysis

4. Select and crop option to copy any part of the videos on User HDD

Next

HOMEHOME

Report Delivery Platform (Reporter)6

Data Reporter

The Data Reporter ensures online updates of all reports and data simultaneously on the database server. The Reporter can also be made available on CDs if required.

Following are the reports generated by the Data Reporter:

Channel Report which includes details of commercial activity report, commercial activity trends and channel shares.

Commercial Transmission which includes commercial transmission of different industries and brands.

Brand Activity which includes complete daily activity of brands on different TV channels.

Share of Voice which includes brand advertising frequency, expenditure and commercial time with their shares in different time durations.

Time Slice Brand Activity which includes brand activity according to defined time frame.

Schedule which includes the schedule of different TV programs with their type, starting time, ending time and duration

Main Diagram

HOMEHOME

• We have a digital, fully computerized system for monitoring key

Electronic Media broadcasts.

• This vigilant, round the clock system captures the entire

transmission of all key channels.

• Automated systems filter the whole transmission and send all ads

with details to their respective category.

• System monitors, captures and digitize all contents for archival

and instant access.

• We keep recording of all listed channels transmission in our library

for lifetime (in AVI formats on DVDs).

• The computerized RDBMS Technology enables us to offer a faster

turnaround time to reporting.

Previous Page

Media Bank Monitoring System

To compare, click here to know about obsolete method of monitoring Our Monitoring Lab

HOMEHOME

Media Bank Picture Tour

Previous Page Our System

Capturing Lab Scanning Lab Reporting Lab

CATV Head-end CATV Patch Panel

Satellite Dishes

Standby Generator

Transmission Archive (DVDs)

HOMEHOME

Conventional Methods of Media Monitoring

• One day recording of transmission on VHS by VCRs and TVs• Afterwards manual monitoring (through VHS player and TV) and

preparation of queue sheet of Clients’ advertisement with the help of provided Spot Schedule

• The deployed person calculate ad airtime duration by using stop watch and prepare queue sheets

• Entry of queue sheets in MS-Excel worksheets• Weekly/Monthly reporting (hard/soft copy)• The urgent reporting on client request, is made at extra cost. • The copy of spot transmission on VHS also available at cost but

with a minimum delay of 3 to 4 days• After a certain time period (i.e. more than a month or two) VHS are

re-recorded by new TV transmission

The manual (non-computerized) method, through which other advertisement monitoring companies produce Tracking/Monitoring reports, is as follows:

Previous Page

Our System

HOMEHOME

Features Media Bank Others

Why us?

Reporting Regular updates with min 2 days lag time of all reports simultaneously.

Most of the reports are week or month based.

Medium Web based reporting, in crystal clear user-friendly formats.

Hard copies via post. Sometime soft copies, if required urgent, via email.

Coverage Reports which cover entire transmission round the clock. It results in capturing all the spots of every brand.

Work on the bases of clientele. Need spot schedules and other info from clients to compile reports.

Methodology Monitoring through computerized system, with accuracy.Least human interaction which minimizes errors. Realfast process leaves minimum room for data manipulation.

Mostly manual system with associated credibility issues.

Next Page

HOMEHOME

Features Media Bank Others

Why us?

Scope of Data Accessibility

Unlimited online access to your

archived data till present that

enables you to strategically

manage your media budgets.

Reporting on Hard copy, makes it difficult to manage and analyze data in time.

Video Archiving

24 hours transmission video record on DVD on daily basis.Lifetime availability of historic video records due to policy of“no-recycling”.

Specific Transmission video

made available on request at

additional cost on VHS or CD.

Scarce historic video records

due to recycling of tapes

Gives you a power drive to

control your current media

campaign and forecast future,

simultaneously.

Less control on current

campaigns. Helps in future

forecasting but that takes

longer.

Outcome

HOMEHOME

Our Services

Click below to view details:

Analysis and Special Analysis and Special AssignmentsAssignmentsDTVL ReporterDTVL Reporter

HOMEHOME

Digital TV Log

• Complete 24-hour transmission recording of required channels on daily basis (on

DVD)

• Click and play function for desired transmission segment of any channel, i.e.

program, mid-breaks, advertisements, branding and others, even in full screen

mode

• Comprehensive program and advertisement logs with maximum search options like

program, product category, ad-type, ad-captions and brand

• Detailed tabular reports of all brands’ commercial activity tracking, share of voice

estimates, top program(s), top brand(s) and overall commercial and non-

commercial transmission report.

• All reports and data could be exported in user friendly software of spreadsheets and

word processors

With the unique services offered by award winning Digital TV Log you would have access to:

Subscription

Preview

HOMEHOME

Digital TV Log Subscription

Subscription of Digital TV Log is based on 24 hour transmission of channel means no Category, Brand and reporting limitations. There are two different modes of subscriptions of service for each selected TV channel from the list of channels we monitor:

• Casual BuyingYou can raise purchase request for DTVL Data DVDs according to your spot airing schedule

• Contract BuyingIn Contract Buying, you will receive data DVDs of Digital TV Log of your subscribed channel(s) throughout the month.

You can opt one of the above mentioned modes of subscription or can make a combination of both with selection of TV channels for Digital TV Log service

Preview

HOMEHOME

Preview

Three Level Log Tree

Video Display with Data

Tabular Reports

Search Options

Timely Ascending / Descending Order Button

Program (Level 1)

Commercial Segment/Break (Level 2)

Brand Commercial Spot (Level 3)

Start & End Time of Program

Program Duration (hh:mm:ss)

Quantity of spots/ads in the Break

Our Services

Note: Demo Version of DTVL with complete embedded User Manual will be available at request

HOMEHOME

Digital Radio Log

• Complete 24-hour broadcast recording of required channels on daily basis (on CD)

• Click and play function for desired transmission segment of any channel, i.e.

program, songs, mid-breaks and advertisements

• Comprehensive program and advertisement logs with maximum search options

like program, product category, and brand

• Detailed tabular reports of all brands’ commercial activity tracking, share of voice

estimates, top program(s), top brand(s) and overall commercial and non-

commercial transmission report.

• Extraction of desired transmission segment recording on your PC hard drive

• All reports and data could be exported in user friendly software of spreadsheets

and word processors

After success of Digital TV Log, Media Bank has introduced another first, Radio

Transmission Monitoring system

Preview

HOMEHOME

Preview

Our Services

Note: Demo Version of DRL with complete embedded User Manual will be available at request

Three Level Log Tree

Audio player with Data

Tabular Reports

Search Options

Time Based Recording Extractor

HOMEHOME

Digital Print Log

• Complete pages of required newspaper on daily basis (on DVD)

• Click and view function for desired segment of newspaper, i.e. regular, supplement,

classified, display ads and others, even in readable format

• Comprehensive pages and advertisement logs with maximum search options like

product category, brand and ad-captions

• Additionally, with Advance Search option the results can be focused on specific

newspaper, region, page title or advertisement types

• Detailed tabular reports of all brands and newspapers

• All reports and data could be exported in user friendly software of spreadsheets and

word processors

With the unique services offered by Digital Print Log you would have access to:

Preview

HOMEHOME

Preview

Our Services

Note: Demo Version of DPL with complete embedded User Manual will be available at request

Five Level Log Tree

Newspaper Display with Data

Tabular Reports

Search Options

Ad image extractor

HOMEHOME

DTVL Reporter

• 10 different type of reports and analysis for TV Advertisement Industry data

• Option for Client customized Airtime tariff feeding on channels, ad-type, brand, company and transmission segment.

• Cross channel, brand and period analytical charts or graphs.

• Online data synchronization.

Our Services

HOMEHOME

Analysis and Special Assignments

To meet your customized requirements, we prepare different types of Analysis on Advertisements spent, spread and patterns.

Our RDBMS database technology enables us to prepare these useful analysis reports according to your required date ranges, channels preference, and product categories.

The computerized RDBMS Technology enables us to offer a faster turnaround time to provide results.

Click and view following sample (true data):

Half Yearly

Advertisements

Analysis(J an to J un 2004)

Presented by

Cellular IndustryCellular IndustryOf PakistanOf Pakistan

G 23/ B 5, Parklane, Block 5, Clifton, Karachi.Phone: 5377542-3 Fax: 5376636

URL: www.mediabankpakistan.com

A project ofA project of

MEDIA INNOVATIONS (PVT.) LTD.MEDIA INNOVATIONS (PVT.) LTD.

Main MenuMain Menu

Half Yearly Advertisement AnalysisHalf Yearly Advertisement Analysis(J an to J un 2004)(J an to J un 2004)

Presented byPresented by

A Project ofA Project of

MEDIA INNOVATIONS (PVT.) LTD.MEDIA INNOVATIONS (PVT.) LTD.

Main MenuMain Menu

Airline Industry of PakistanAirline Industry of PakistanAirline Industry of Pakistan

G 23/ B 5, Parklane, Block 5, Clifton, Karachi. Phone: 5377542G 23/ B 5, Parklane, Block 5, Clifton, Karachi. Phone: 5377542--3 Fax: 53766363 Fax: 5376636

URL: www.mediabankpakistan.comURL: www.mediabankpakistan.com

Our Services

page 1

Presentation on

TV MEDIA SCENE 2004TV MEDIA SCENE 2004--20052005by

A project of

Media Innovations (Pvt.) Ltd.G 23/ B 5, Park Lane, Block 5, Clifton, Karachi

Phone: 5377542 Fax: 5376636URL: www.mediabankpakistan.com

(Click mouse or press space/page down button)

HOMEHOME

Optimization

Media Industry

Advertisers

HOMEHOME

Audience Pool

Client Pool

Ad

vert

isin

g

Rev

enu

e

Finance &

Recovery

Broadcast &

CTS ProductionMarketing

MIS&

Research

Ratings&

Admon

AudienceBehaviorStudies

Commercial Tracking

Private Production

Houses

TV BUSINESS

SCIENCEAT A GLANCE

Next

HOMEHOME

Factors for growth

• Media Bank can provide all sorts of data, tracking and analysis related to the media industry.

• Our reports could help gauge:

– Sales

– Viewership and program-line health

– Competition

• The ultimate aim of all reports which can be subscribed is to help the channel:

– Increase the revenue

– Induce and retain positive growth—bench marked against industry norms.

– Keep track of viewership’s +ve or –ve growth

– All above factors will be gauged for the channel and competition.

Next

HOMEHOME

Where could we help

Three major areas where analytical reports could help channel to stay healthy:

1. Airtime Sales

• Identify prospective clients

• Industry’s major advertisers

2. Viewership

• Identify successful genere

• Identify successful slots

• Identify audience

3. Competition

• Market Share

• Client base

• Program line Next

HOMEHOME

Identify Opportunities

Report related to direct air time sales; these could include

• Advertising categories which help run the business through out the year.

• What are peaks and cups for channels with respect to revenue influx.

• Identify seasons and events that enhances revenue based on historic airings.

Reports based on viewership; this could include

• Rating analysis for programs; what sort of programs are successful.

• Rating analysis of viewers (Targeted Audience)

Competition

• Market Share of Competing TV Channels

• Competition tracking—what sort of advertising opportunities do they offer to advertisers.

HOMEHOME

Optimization of Media Investments

• The population of TV audience radio listeners are not rapidly

increasing in numbers but splitring due to an array of choices.

• Now Media planning has become a significant task in order to

achieve optimization of media investment.

• Effective Media Planning is comprised of eight basic factors

which are equally divided in two sections i.e. Media Research

and Media Monitoring.

• Post analysis of own as well as competitor’s media spent and

placement trends, is also important to increase the

effectiveness and mileage of future media plans.

Click for a Diagram

HOMEHOME

MEDIA RESEARCHMEDIA RESEARCHMEDIA MONITORINGMEDIA MONITORINGMEDIA MONITORINGMEDIA MONITORING

Optimization of Media Investments

MEDIA PLANNING MEDIA PLANNING PROCESSPROCESS

Viewership or Channels Ratings

Prompt Reach Audit

Cost AnalysisCPM/CPRP

Audience Behavior Studies

Competitive Intelligence

Audit Planned Vs Actual

Media Spend

Prevention from Media Clutter

Industry Media Consumption

Behavior

HOMEHOME

National & International Award National & International Award

Winning Product of Winning Product of

PAKISTA SOFTWARE HOUSES PAKISTA SOFTWARE HOUSES ASSOCIATION ICT Award 2005 ASSOCIATION ICT Award 2005 Winner in Media & Entertainment Category

ASIA PACIFIC ICT Award 2005 ASIA PACIFIC ICT Award 2005 Winner in Media & Entertainment Category

PAKISTA SOFTWARE HOUSES PAKISTA SOFTWARE HOUSES ASSOCIATION ICT Award 2005 ASSOCIATION ICT Award 2005 Winner in Media & Entertainment Category

HOMEHOME

TAM Services JV : Medialogics & Media Bank

• The only peoplemeter based TAM services provider in

Pakistan, Medialogics has joined hands with Mediabank

• Under this JV, Mediabank will provide Program and Ad Logs

to Medialogics which they will deliver through TC Reporter

application to clients

• Clients will need to subscribe Mediabank logs services

separately

HOMEHOME

Our Clients

Advertisers

TV ChannelsAgencies

Updated: August 2008

HOMEHOME

Major Advertisers on Clientele

Our ClientsComplete Client List

HOMEHOME

Client List: Advertisers

1 ABN AMRO Bank.

2 Bonanza Garments Industries (Pvt.) Ltd.

3 Continental Biscuits Ltd.

4 English Biscuits Manafacturers

5 Engro Foods

6 Kausar Group of Advertisers

7 Forhans Private Ltd.

8 Habib Bank Ltd.

9 Hi-Tech Lubricants

10 Millac Foods

11 Mobilink Pakistan

12 P&G (Procter & Gamble)

13 Faysal Bank

14 Reckitt Benckiser Pakistan Ltd.

15 Saudi Pak

16 Shan Foods (Pvt.) Ltd.

17 Shezan International Limited.

18 Telenor Pakistan

19 UBL

20 Gillette Pakistan Ltd.

21 CMPAK

22 English Lab.

23 NEW Allied (LG)

24 NOKIA

25 COCA COLA

26 Warid

27 Pakistan Mobile Comm. (Mobilink)

28 Pakistan Telecom (Ufone)

Our Clients

HOMEHOME

Major TV Channels

Our ClientsComplete Client List

HOMEHOME

Client List:TV Channels

1 AAJ TV

2 Airwaves (TV One)

3 CNBC Pakistan

4 Dawn News

5 Jaag Broadcasting

6 Independent Media Corp. (Pvt.) Ltd. (GEO)

7 Indus Television Network

8 Apna TV

9 Kawish Television (KTN)

10 PTV Network

11 Sports Star (ATV)

12 Strategic Alliance (Cartoon Network)

13 SunBiz (Sun TV)

14 Television Media Network (Express News)

15 Business Plus

16 Tower Sports (Tensports)

17 Tricom (Rung TV)

18 Vibe TV

19 World Call

20 Wateen Multimedia

21 Roshni TV

22 Wikkid Plus

Our Clients

HOMEHOME

Client List: Ad Agencies

1 Ad Com Advertsing

2 AD-Creator Advertising

3 Bond Advertising

4 Contract Advertising

5 G Force Communication

6 Insync Advertising

7 International Advertising Ltd.

8 Manhantan International.

9 Matrix Media Corp.

10 Orient Advertising.

11 Max Media Corp.

12 Media Shop Pvt Ltd.

13 Mediacom (Pvt.) Ltd.

Our Clients

HOMEHOME

Contact Us

Location MapLocation Map

G 23/ B 5, Park Lane, Block 5, Clifton, KarachiPhone: 5377542-3 Fax: 5376636Email: info@mediabankpakistan.comURL: www.mediabankpakistan.com

A Project of

MEDIA INNOVATIONS (PVT.) LTD.Contact:Jawwad Rizvi (Director Operations) 0320 4307700Sohail Ahmed (Manager Coordinations) 0300 2598573

Nursery & Bushes

1st Right

Park Lane

Park Lane

Park Lane

Service RoadService Road

Service Road

FromZamzama

From

PunjabChorangi

From

BoatingBasin

Main

Clifton Road

DouTalw

ar

Söchn

Circle

MidEastHospital The Plaza

Car Deals

MCB

Media Bank G 23 / B 5

PoliceChokiUBL

Car Parking

PARK

1st Left

CaltexPump

Flats