dr. ir. Geke LuddenProduct Design Group

This is your life!The design of a positive psychology

intervention using metaphor to motivate.

ECPP 2014 - Geke Ludden

Design for behaviour change

Addressing societal challenges by using the power of design

.

Social design

Design for sustainability

Design for health

Persuasive technology

Design for healthy behaviour

ECPP 2014 - Geke Ludden

THIS IS YOUR LIFE!BACKGROUND – DESIGN OF BCSS

Issues with reach and adherence of BCSS.

•Reach: limited target groups are reached.

•Adherence: interventions are not used long enough /

intensively enough

A better design could create products and services that not

only satisfy a function or solve a problem, but that are also

desirable, aspirational, compelling and delightful (Burns et al

2006).

ECPP 2014 - Geke Ludden

THIS IS YOUR LIFE!ROLE OF DESIGN IN BCSS

ECPP 2014 - Geke Ludden

THIS IS YOUR LIFE!THREE DESIGN TOOLS

Design tools: (not yet used for the design of BCSS)

1. Use of metaphors

2. (alternative) Design of information: (multi)modality & specificity

3. Personalization

(Ludden, G.D.S., van Rompay T. J. L., Kelders, S. M. & van Gemert-Pijnen, J.E.W.C.

Improving wellbeing through technology: design for reach and adherence.

Submitted).

ECPP 2014 - Geke Ludden

THIS IS YOUR LIFE!USING METAPHOR TO MOTIVATE

Metaphor: (language)

Used as a design tool in product design and

interaction design

Used by designers to create / transfer meaning.

(from source to target)

Can also be used to transfer motivating element

from source to target.

Danese Milano

Dulcinea terra

ECPP 2014 - Geke Ludden

THIS IS YOUR LIFE!USING METAPHOR TO MOTIVATE

.

ECPP 2014 - Geke Ludden

THIS IS YOUR LIFEPOSITIVE PSYCHOLOGY INTERVENTION

Project: design of an online intervention that helps primary

school teachers to lead a flourishing life.

Based on theory and exercises in: Voluit leven –

Ernst Bohlmeier & Monique Hulsbergen

ECPP 2014 - Geke Ludden

THIS IS YOUR LIFE!DESIGN PROCESS

Use of metaphor +

User centered design approach:

-Day in the life

-Evaluation of POI’s

-Co-creation

Final Design &

Evaluation

Co-creation

Ideation

ECPP 2014 - Geke Ludden

THIS IS YOUR LIFE!CONCEPTS

Concept 1: library

ECPP 2014 - Geke Ludden

THIS IS YOUR LIFECONCEPTS

Concept 2: tree of life

ECPP 2014 - Geke Ludden

THIS IS YOUR LIFE!CONCEPTS

Concept 3: journey

ECPP 2014 - Geke Ludden

THIS IS YOUR LIFE!FINAL DESIGN

Final design:

ECPP 2014 - Geke Ludden

THIS IS YOUR LIFE!FINAL DESIGN

Final design:

ECPP 2014 - Geke Ludden

THIS IS YOUR LIFE!EVALUATION

Evaluation of prototype:

(N=13, 3 M, mean age = 38)

-First impression

-10 mins use of prototype

Positive: challenging, motivating, users would like to continue

using this intervention

Negative: too many elements, explanation needed.

Next steps: - further developement of prototype

- RCT

ECPP 2014 - Geke Ludden

THANK YOU!

ECPP 2014 - Geke Ludden