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KURSUS KEMAHIRAN INSANIAH
HHC 9701-PENGURUSAN & KEUSAHAWANANNAMA : SITI KHADIJAH BT MUHAMMAD MAZLAN
NO MATRIK : GA01751
PROGRAM : KURSUS PERUBATAN PROGRAM BERKEMBAR UKM-UNPAD 2013
PANGANAN STRADA
PANGANAN STRADA• Panganan Strada is the combination of two different languages
•Panganan taken from Java words means food while Strada is an
Italian word stands for street
• Directly, the words Panganan Strada means “Street Food”
•The purpose of choosing this combined name is to show the
uniqueness of the internationality of PS brand.
VISION•Open our branch starting with Asian country within 10 years
MISION
1. Serve street food around world that affordable, mouth watering and hygiene
2. Provide first class service in 3D environment
3. Donate 2% from profit to welfare home
4. Customer satisfaction is our priority
5. Ensure worker virtue
OPERATIONAL MANAGEMENT
INPUTRaw material : flour, sugar, vegetables, meats, fish, fruits
PROCESS
OUTPUT
Wet & dry materials are mixed
Baking or cooking
Decorating and serving finished product
PHYSICAL SITE FACTOR
Purchase site premise
Location is near to university,
beside main road
Condusiveinternal enviroment
Standard Grid Layout
Nnnn
…………………..
OPERATION
PLAN
Deliver good services to customers
Have musician hired for
entertainment once in a
month
WORK
FORCE
Hired trained worker from
IKM, GiatMARA and
IKBN
Hired chef from 5 stars
hotel
BUDGET Capital needed = RM500K
Loan, equity, fund
QUALITY
CONTROL
Products are well cook
according to international
standard
Inventory cost control,
record keeping
system and management
GENERIC STRATEGY
•Gain competitive advantage due to the lowest cost of production of a product or service, but not mean low price
Cost Leadership
•A variety of products, each food is promoted differently , allows a company to 'desensitize' prices, and on the basis of being different, charge premium or higher prices
Differentiation
•Focusing on a narrow, defined segment of the market, also called a 'niche' segment.
Focus
Marketing
Segmentation
PositioningTarget
Market
Segmentation
We divide the market into a
segment based on their
preferences
Since not everyone prefer street
foods, we only focusing on those
people who have interest in street
food and willing to pay more
Positioning
Place
Promotio
n
Price
Product
PlacePANGANAN STRADA
Panganan Strada207, 103 visitsDurian Tunggal76100 Melaka
FRIED BANANA Banana that have been
deep fried with rice flour to give its crispy taste RM 4.90/serving
APAM BALIK Pancake that contain
peanut and sweetcorn RM 7.90/serving
AIR BATU CAMPUR (ABC)
Ice flakes that is poured with variety syrups, sweetcorn and nuts. RM 4.90/ bowl
CHAR KWAY TEOW Made from flat
rice noodles with bean sprouts and
prawn RM 9.90/serving
GIANT KARIPAP PUSING
Curry potato, wrapped with
puff pastry and deep fried.
RM 5.90/serving
WET SPRING ROLLS
Fresh spring rolls with bean sprout, eggs and vegi’s filling.
RM 6.90
BATAGORFried bakso and
tofu with fish paste fillings
RM 6.90
OTAK-OTAKFish cake snack from Palembang, wrapped
inside banana leaf and grilledRM 7.90
MARTABAK TELORFolded pan-fried
crispy pancake, fillings of minced beef,
scallions and onionsRM 7.90/serving
GORENGAN Cheap but tasty street
snack, tofu, tempe, cassava, breadfruit,
bakwan.RM 4.90/serving
SEBLAK BASAHSpicy stir fry of dough
starch(cracker)RM 6.90
ODENGFish cake on a stick
and boiled brothRM 4.50/stick
TTEOKBOKKIPopular Korean
snack food made from rice cake and
sweet red chili
sauce.RM 9.90
BIBIMBAPWhite rice, namul,
gochujang, soy sauce, sliced meat
and half cooked egg
RM 14.90
STEAMED CORN ON A STICK
Corn on a stick and being steamed
RM 4.90
EGG BREADSweetened dough that is topped with
an egg, baked in mini oven.
RM 6.90
Fried crepe made from batter of wheat & grain flour that is fried.RM5.90/serving
Mix both beans ,tofu & chilies.RM7.90 per bowl
Sweet & savory brown tie-dyed egg/tea egg.RM 3.90 each
Sweet sour candied fruit or crystal candy.RM5.50 per stick.
Pocket of shrimp,shiitakemushroom,sesame oil & soy souce.RM9.90/serving
CHILI TOFUTANGHULU
STEAMED SHRIMP
DUMPLING
SHANGHAI TEA EGG
JIANBING
Turki
Lamb baked with sweet bread.RM10.90
Roasted chesnut.RM6.90- 200g
Mix of meat and vegetables roasted.RM14.90/ serving
Dough topped with cheese,meat,capcicum and pineapples serving.RM12.90
Circular bread encrusted with sesame seeds.RM2.90 each
KEBAB
PIDE(PEE-DEH)
KESTANE
KOKORECH
SIMIT
Spanish doughnut with melted chocolate.RM5.90 each
Omelette.RM9.90/serving
Meat with Spanish bread cut lengthwise.RM10.90 each
Potato wedges with delicious tomatoe sauce.RM8.90/serving
CHURROS
TORTILLA ESPANOLA
BOCADILLO/BOCATA
PATATAS BRAVAS/PAPAS BRAVAS
PAELLA
Mix of seafood.RM16.90
IMAGAWAYAKI
Made of batter in special panFilling flavor: custard (fruits & vanilla), curry, meat, vegetablesPrice : RM9.90 per serving
DANGO
Japanese dumpling, made from mochiko (rice flour)Variety seasoning Price : RM8.90 per serving
YAKI IMO
Baked sweet potatoPrice : RM 8.90/serving
OKONOMIYAKI
Savory pancakeVariety ingredient Price : RM15.90
ONIGIRI
Rice ballVariety fillingPrice : RM9.90
MACAROONMeringue-like cookies Variety flavour Price : RM3.90 each
FRENCH EXTRA PITA Filling : chicken/beef Price : RM9.90 per serving
CREPE Variety filling Price : RM6.90
FRENCH FRIES
Fried salted potatoPrice : RM7.90
PAD THAI stir-fried rice noodle Price : RM8.90 per serving
MANGO STICKY RICE Price : RM6.90 per serving
WANTON NOODLE Price : RM7.90 per serving
PAPAYA SALAD Price : RM5.90 /serving
SPECIAL FRIED RICE Price : RM14.90/serving
KULFI (frozen indiandessert) made from full cream milk thickened with khoya and chopped badam(RM6.90)
MOMOS is made of wheat flour and for stuffing filled with vegetables, eat with sauce cili( RM9.90/serving)
PHAV BHAJI , mixture of various vegetables ,boiled, mashed and cooked with a spicy masala and served with butter fried.( RM9.90/serving)
KATI ROLL , wrap of kebabs, eggs, vegetables, and spices rolled into paratha (flat bread). (RM 9.90)
CRISP HOLLOW ROUND BREADfilled with spiced water, tamarind paste, potato, onion, and chickpeas.(RM6.90/serving)
Promotion
www.twitter.com/pangananstrada
www.facebook.com/pangananstrada
www.instagram/pangananstrada
COST
SITE LOCATION:
LAND LOT
BUILDING
RENOVATION
FURNITURE
TRANSPORTATION
ADVERTISEMENT
RAW MATERIAL
ELECTRICAL BILS
SAVING AND CASH FLOW
EQUITY
•RM250K : RM50K from the BOD(CEO, COO, CFO, CMO, CTO)
LOAN
•RM300K from Muamalat Bank
•Land lot as mortgage
FUND
•RM100K : Dana Belia 1 Malaysia
The Committees
THE MARKETING TEAM
THE ADVERTISING TEAM THE FINANCIAL TEAM
THE PRODUCTION TEAM
THE MANAGEMENNT TEAM THE PUBLIC RELATION TEAM
THE HUMAN RESOURCES TEAM
Me and My Team
We were having our meetings to discuss about the marketing plans and strategies
REFLECTION
First of all I would like to say that I’ve learned a lot of things through this assignment. Adapting the entrepreneurship in me is the least thing that I expected to do.
However, I learnt to analyze every aspect related to what I was planning to do from researching and evaluating each aspect of the business, from development,
through finance, production, to marketing and sales. This is kind of like a precaution step before my friends and I proceed to the project.
For the part of making decision and taking risks I would point to the part where I have decided with my team to use RM 500 000.00 for the capital. We don’t really know whether that amount were enough for us to start everything as this is the risk that we have to face together. But after calculating everything, we think this would be
enough.
Secondly, I learned to be creative because to complete this assignment I have to use many media, and selecting the appropriate design.
THE 80 HOURS
During the UKM class of ‘KEMAHIRAN INSANIAH’ I learnt how to use the screencasttaught by Prof. Madya SR. DR. Adi Irfan bin Che Ani. It’s quite interesting when you leant about ICT, if I may say, in this class eventhough I failed to use it. From that day
onward I knew that everything nowadays needs an efficient and effective technology. No more using the ‘traditional way’ as in the use of Microsoft Words to type the report and sent it through an email. So now I’m using slideshare, Microsoft Power Point and
Tumblr to finish my work.
Not only the UKM classes that I have to attend but also me and my team together with another teams have held several meetings to discuss about this project . In a
meanwhile I use my spare time on doing this report.