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Mastermind Credo
For Customers
We Will Always Work For The Need Of Micro, Small And Medium Enterprises And For The Individual Entrepreneurs. We Will Always
Learn, Upgrade And Develop Our Capacities To Serve Them, To Empower Them, To Develop Their Confidence And Make Them
Successful And Happy In Life.
How to Make our promotions truly Irresistible
By Rinki Singh & Inspired From
How to Make your offer truly Irresistible
By Lisa Sasevich
Objective
Unveiling (Close to) An Exemplary Marketing Driven Promotional Event to the “Specific Audience” who we meet personally
Our Core Purpose:Building SME’s, Building Nation
Mastermind Credo
For Customers
We Will Always Work For The Need Of Micro, Small And Medium Enterprises And For The Individual Entrepreneurs. We Will Always
Learn, Upgrade And Develop Our Capacities To Serve Them, To Empower Them, To Develop Their Confidence And Make Them
Successful And Happy In Life.
Let’s Understand What A Preview Event is?
That first ever encounter of the audience with us or our brand through a FREE Seminar
“How to Craft it most effectively that will make it concretely result driven”?
Five steps of POSITIOING an Ideal Preview Event
Position YOURSELFPosition
YOURSELF
Positioning the TRANSFORMATION
you uniquely provide
Positioning the TRANSFORMATION
you uniquely provide
Position Your AUDIENCE
Position Your AUDIENCE
Position Your TALK
Position Your TALK
Position Your OFFER
Position Your OFFER
Position YOURSELF
• Who are You?• What
Credibility do you have
• Why should people listen to you?
• What distinguishes you from rest?
Questions??? An Opportunity to talk about
• Key Results?• Media Coverage• Great Lines of
Testimonials• Remarkable
Achievements happened to your clients with the help of your content
Point to remember
CredibilityCredibility VulnerabilityVulnerability The BEST way to BE
Respect Connect Both are Integral
Positioning the TRANSFORMATION
As small as one line – what is that people would get the outcome / transformation as a whole
Ex – Financial Service Providers“This is for people who want to be making big fast money, in shortest possible time”
For Mastermind Training?“This is for those who want to be the MARKET LEADER into the respective business you are in”
Positioning your AUDIENCE
This is for you If _______________ Example – Creche / Gym
For Mastermind Training
1.This is for you If _______________2.This is for you If _______________3.This is for you If _______________4.This is for you If _______________5.This is for you If _______________
Positioning your TALK
Main Points of the Seminar
Positioning your Offer(ing)
• Signature Move• Sell without being Salesy• Let’s Have a Partnership from the start
To Summarise
What is the Transformation we want to provide? What offer will make our Customers want to buy? Is it Leveraged (Can it be offered to enough people?) Do you Love it?
18
Our Motto Is:
Make Remarkable Contributions &
Achieve Greatness
Can We?
Yes We Can & We WIll