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Where To Find Me
http://plus.google.com/+WadeHarman
@WadeHarman
http://pinterest.com/blogger32
Find the Relationship Marketing Show on iTunes at
http://wade.tips/1CKZHcU
Or the blog at wadeharman.com/podcast
Local Conversation
Engagement Connection
Announcements
Facebook allows us to
connect with an
audience that will show
them that they are
important to your
church and that you
want them to be part of
something.
Start In Your Local Area
Build a Facebook page for your church.
Don’t take shortcuts (visuals and content)
Allow the congregation to help spread the message.
Have a budget for a targeted Facebook ad campaign
to broaden your reach throughout the area.
Post to your Facebook page regularly. Assign a
manager or a church member to this position. This keeps
your presence known.
It’s Not Just In The Advertisement!
Consistency is needed to ensure that you have the
best social media engagement for your Facebook
page.
Testing Begins!
What every post needs:
1: Good description that shares what
The essence of your post is about.
2. A call to action inside the
Description.
3. A Great Image!!
Let’s Talk about Imagery
Most people can go broke buying
stock images for their social media
posts.
There are some stock photos that
you can grab for free.
Pexels.com is the best I have
found.
Once you have your image,
you’re not done.
Make sure you’re editing your
image correctly.
Canva.com has social specific
templates that you can use to
help you out.
Remind your congregation of upcoming events.
Telling stories about your community and what the church has done.
Develop themes from popular events the church does and share with other churches to give them ideas.
Fundraising
Archive worship songs.
Live church updates. If they can’t come to church, use a hashtag they can follow every church service. When they go to the hashtag, they can follow the conversation. It can also be used as a bible study technique. example: #Jesusrocks.
Prayer Requests Search: Use a specific hashtag for the members of your church or anyone else to use when they need you to pray.
Tweet everything with pictures. (1024x512px) if you build someone a house, take a pic and
Use Google Hangouts to livestream your services (YouTube integration)
Build a notification circle on Google+ to direct message your inner circle with announcements.
Search engine rankings through Google+.
Set up your Google Local and be seen when someone searches for a church in your area.
Ideas For Social Integration
Get It Out There! Put your social accounts on flyers,
church pamphlets, etc.
Encourage people to follow the conversation at church.
Do a Personal church hashtag that makes it fun for the members to keep up with current events going on.
Do a social competition. Whoever gets the most retweets, likes, shares, etc. Wins “X” prize from the church. You can control what you want them to say here on social.
Do a TweetChat to localize visibility.