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YOU’RE WRONG
WHO DOES THIS GUY THINK HE IS?!
“I don’t know what you do. I still think it’s trendy to be on
Facebook”— My Mum, 2016
Not actually meor my mum
A person or page with a large, engaged social
following, that you will only know if you follow them. If you are aware of that person and do not follow them, they
are a celebrity.
HOW DO I BUILD A FOLLOWING?
CONTENT IS KING
COMMUNITIES ARE QUEEN
IT’S WHERE YOU PUT THE CONTENT THAT MATTERS
MONEY SPENT ON CONTENT CREATION
MONEY SPENT
ON DISTRIBUTION
MONEY SPENT ON CONTENT CREATION
MONEY SPENT ON DISTRIBUTION
THE ACQUISITION EQUATION
➕ ➕ 📣➡
Interest group + Timing +Call to Action
= Acquisition
WHY INFLUENCERS CONVERT BETTER THAN ANY OTHER CHANNEL
CONTENT COMMUNITY
TRUST
DON’T CONFUSE FOLLOWERS WITH
ENGAGEMENT
INSTAGRAM, SNAPCHAT AND FACEBOOK LIVE
ARE UNTAPPED
=20,000 200,000
SOME FREE IDEAS…
USE INSTAGRAM LIVE AS A FLASH SALE FOR ODDS ENHANCEMENTS
RUN A 15 MINUTE FACEBOOK LIVE
STREAM BEFORE THE FOOTBALL
TALKING ABOUT THE MOVEMENT IN THE MARKETS AND TIPS
HAVE A SNAPCHAT-ONLY
MARKET/PROMOTION
“I’m listening and you’re really interesting Harry, but none of this can be tracked like good old
fashioned marketing!”
$71.29
BILLION
CONVERSATIONS BEFORE CONVERSIONS
I HAVE SOME FINAL ADVICE…
Think like YOU. NOT LIKE A MARKETER!
