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CONTENT FACTORY FOR DIGITAL
AND SOCIAL MEDIA
ÉRIC MINOLI
CHIEF TECHNOLOGY AND OPTIMIZATION OFFICER
GROUPE MÉDIA TFO
TORONTO, CANADA
WHAT IS GROUPE MÉDIA TFO?
• The only North American French-language educational and cultural TV broadcaster based outside of Quebec
• Head office in Toronto, Ontario, Canada
• Satellite offices’ in Ottawa and Sudbury
• 200 employees
• C$31 million yearly budget
• One commercial-free TV channel, broadcast throughout Canada
• 220 different websites
• More than 20,000 videos available through web, tablet, and
smartphones
• More than 100 hours of content available to cable operators for VOD
• More than 200 hours of in-house productions per season
AN UMBRELLA BRAND
• Always go back to the original needs
• Listen to end users
• Make the technical environment highly flexible, so that it can adapt to changing trends and markets
• Maintain interoperability
ORGANIZATIONAL CHANGES
• Merged IT and Broadcast departments
• No more “TV first”
• Empowered people and made them accountable
• No more separation between technical and content people
• Integrated web staff into production team
COPING WITH CHANGE
• Change is constant, so be ready to adjust constantly
• Make sure all systems work in harmony
• Provide workshops and other training sessions frequently
THE PROJECT
• Accept all common codecs
• It only takes a few seconds between returning from a shoot and starting to browse proxies at individual desktops
• Going from 3 edit suites to 50 edit desktops
• Install a rendering farm to speed up the process and optimize the usage of resources
FLIP TFO and iPhone
CONCLUSION
• 50% reduction in freelance costs
• 110% more content
• 100 million views on YouTube (1200% increase in 12 months)
• More than 100% pages viewed increased on tfo.org (12 months)
• 140% increase on television audience (12 months)
QUESTIONS?
ÉRIC MINOLICHIEF TECHNOLOGY AND OPTIMIZATION OFFICER
GROUPE MÉDIA TFO21 COLLEGE STREET
PO BOX 3005, STATION F
TORONTO ON M4Y 2M5
CANADA
