TFO CanadaTrade Rep. Seminar, June 17, 2010

Presented with the generous support of:

www.tfocanada.ca

AgendaPart I: Exporting to Canada• Overview of TFO Canada Services

– Brian Mitchell, Executive Director• Exporting to Canada: A Handbook - 2010

– Rosanna Majeed, Researcher/Writer• Overview of the Canadian Import Market

– Lidia Karamaoun, Project Manager• Question PeriodPart II: Lessons Learned in Promoting Trade to CanadaClosing

Collect new Exporting to Canada Handbook, TFO services for exporters brochures, web site pass codes, evaluation

www.tfocanada.ca

TFO Canada: Mandate

TFO Canada confronts the challenge of global poverty by promoting sustainable economic development through export information,

advice and contact. We facilitate access to the Canadian marketplace and share Canadian

trade expertise for the benefit of smaller exporters in developing countries.

www.tfocanada.ca

TFO Canada: Background• History:

– Created by Canadian government in 1980– Since 1985 operating as a non-profit NGO– Private sector oriented Board of Directors

• Clients:– Developing country exporters, especially SMEs– Trade support institutions in partner countries– Canadian Importers

• Funding:– Canadian International Development Agency– Partner governments and other donors– Cost sharing by participants, partners, Canadian corp.

www.tfocanada.ca

TFO Canada Services: Information

• Content rich web based service on how to access the Canadian market: www.tfocanada.ca

• Exporting to Canada Handbook• Over 20 sector-specific market studies• Used by over 4,000 registered

exporters from over 100 countries• Content served in English, French and Spanish• Approximately 3,000 visitors per month

www.tfocanada.ca

TFO Canada Services: Advice• University of Ottawa MBA Market Entry Studies• Trade Capacity Building Projects

– Exporter Training and Coaching– Export Packaging– Product Adaptation– Shipping Logistics– Foreign Service Officer Training (Trade/Investment)

• Regional Initiatives– new caribbean design: craft sector initiative

www.tfocanada.ca

TFO Canada Services: Contact• Web-based promotion of export offers to

over 1,300 registered Canadian importers• Regular program of trade missions and

trade fairs • Recent projects:

– Garment (and others) solo show: Bangladesh– Cosmetics: Burkina Faso– Fresh and processed foods: Ecuador, Guyana,

Haiti, Peru

www.tfocanada.ca

What’s New• Quarterly

Export to Canada e-Newsletter

• TFO Canada Responsive Initiative• Updated web-based services:

– www.tfocanada.ca

www.tfocanada.ca

New Home Page

www.tfocanada.ca

Trade Support Institutions Page

www.tfocanada.ca

Logged in Visitor

www.tfocanada.ca

www.tfocanada.ca: New Content• Supply-market country profiles• Trade Agreements• Exporters:

– stats on how many time profile viewed by importers

• Site may be customised without logging in

www.tfocanada.ca

TFO Canada Ottawa Team• Brian Mitchell, Executive Director

• Norm MacIsaac, Program Director

• Lidia Karamaoun, Project Manager, Latin America & Eastern Europe

• Philip Kelly, Project Manager, Caribbean, Asia/Middle East

• Lalla Haidara, Project Manager, Africa & Haiti

• Marysabel Gonzalez, Project & Communications Officer

• Danielle Mulligan, Office Manager

• Merry Sun, Accountant

www.tfocanada.ca

TFO Regional Representatives

• Marc Germain– Quebec (Montreal)

• Alma Farias– Ontario (Greater Toronto Area)

• Bill Ross– British Colombia (Vancouver)