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Future-formingCreative Industries For All–– People, Purpose, Planet ––

John Hartley, Wen Wen, Henry Siling LiCurtin University and Cardiff University; Shenzhen University; Curtin University

L: Globe Theatre Shop, London England. R: Phone box with ad for Hwawei (quoting Y111ueMinjun), Cardiff Wales.

Sage Publications, London© 2014 the authors

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Future Forming

• We regard the creative industries as an emergent

phenomenon, not a spent force.

• We adopt a systems approach to communication,

culture and therefore of creativity, rather than an

individualist or behavioural one

• We explore where creativity comes from, how it

connects people, and what it is used for

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Whose Creative Industries？

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Technology – From the Expert to “Everyone”

Economy – From Sector to “All of It”

Geography – From Advanced to

“Everywhere”

Our Argument

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Technology： Everyone

Creativity is generated • in culture• by Everyone (system), not individual• through Co-production, not lone creators• enabled by connected social learning

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Two Cases: Jiaoshou

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Case Study: Corndog

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Connected Social Learning

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• What is creativity in economic terms?

- Maker Movement - Scenes

A billboard of Silicon Valley© Dave Jenson 2011

Colour run in ShenzhenSource:

http://news.dayoo.com/society/201403/30/53921_35730182.htm

Economy – “All of It”

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Maker Movement• 2013: Year of 100 Maker Faire

- “celebrate your right to tweak, hack and bend any technology to your will”

Source: http://www.makezine.com.tw/1/post/2014/01/2013100maker-faire.html

• 2014: Year of the Maker

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Maker Movement

• Makers

- Groups of people using Internet and the newest industrial technology to make individual manufacturing (Anderson, 2012)

- Tinkers, hobbyists, enthusiasts, amateurs - Not all inventors: focus on spreading the existing technology and encourage new applications

• Mission: to promote a wide participation

of innovation

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Maker Movement

• Makerspaces/hackerspaces

- Gym membership: group training, working-out partners. E.g. Tech Shop

- Incubators/accelerators: seed funding, tutoring. E.g. HAXLR8R

- Provide access to knowledge

- Encourage cross-boundary cooperation

- Crowd-sourcing. E.g. Kickstarter,

Pozible, Indiegogo, makible.com,

dragon innovation etc.

Image from Kickstarter website

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Maker Movement

• Made in China 2.0 "The world centre of maker culture right now,

other than the [San Francisco] Bay Area, is Shenzhen."

- Tom Grec, Dim Sum Labs member

- Shanzhai (copycat) VS innovation - Open source VS copyright

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Maker Movement

• Long-tail (Shirky, 2003; Anderson 2006) of innovation - Corporations - Governments

• democratization of design, engineering, fabrication and education

“It is more about encouraging empowerment, that is, skill over money, building over buying and creation over consumption.”

- Adrianne Jeffries “The Web generation creating physical things

rather than just pixels on screens.”- Chris Anderson

Source: http://en.wikipedia.org/wiki/Long_tail

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Scenes

- From paintings to galleries - From theatres to pubs

• Currid (2007) Formal and informal institutions and social events

as consumption sites nodes of creative exchange social production system creative scenes form in diverse, open, amenity rich neighbourhood cultural economy (symbiosis).

• Straw (2001) “Webs of microeconomic activity that foster

sociality and link this to the city’s ongoing self-reproduction”

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Scenes

• Urban semiosis - CI-4 Creative Cities: Complexity (and

clash) definition ﹒ Sites for social meeting and mixture as well

as friction: connecting culture and economy, diversity, tolerance, civility

﹒ Coordination of economic value (GDP; jobs) and cultural value (meaningfulness, identity, relationships, boundaries)

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• What is creativity in economic terms?

• Our answer

- It is the production of newness in complex

adaptive systems (organized by network) ;

- new knowledge and innovation that allow

systems to renew and change, for themselves,

endogenously.

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Thank You!