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Burson-Marsteller's latest edition of its “Twiplomacy” study looks specifically at international organisations and their leaders on Twitter. The study shows that all leading international organisations have a Twitter account, and half of their leaders have active personal accounts on the social network.
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twiplomacy.com
Data was gathered on 1 November 2013 using Twitonomy.com. For the full report go to twiplomacy.com and follow @Twiplomacy on Twitter for daily updates.
Tweeting SinceYEAR HEADS OF INTERNATIONAL ORGANISATIONS SIGNED UP TO TWITTER
5
2009
9
2013
12
2012
17
2011
12008
7
2010
Most Conversational Heads of International Organisations PERCENTAGE OF @REPLIES
65% 34% 26% 24% 18%
@rsezibera
Richard Sezibera, East African Community
@DonaldKaberuka
Donald Kaberuka, African Development Bank
@HelenClarkUNDP
Helen Clark, UNDP
@RDictusUNV
Richard Dictus, UN Volunteers
@phumzileunwomen
Phumzile Mlambo, UN Women
Most Active Heads of International Organisations AVERAGE TWEETS PER DAY
12.11 7.15 4.53 3.41 2.83
@HelenClarkUNDP
Helen Clark, UNDP
@kuminaidoo
Kumi Naidoo, Greenpeace
@UN_spokesperson
UN Spokesperson,UN
@lassecgen
Nabil Elaraby,Arab League
@phumzileunwomen
Phumzile Mlambo, UN Women
346,188154,960 95,972 45,226
@lassecgen
Nabil Elaraby,Arab League
@Lagarde
Christine Lagarde,IMF
@AndersFoghR
Anders Fogh Rasmussen,NATO
@UN_spokesperson
UN Spokesperson,UN
@HelenClarkUNDP
Helen Clark,UNDP
154,125
Most Followed Heads of International Organisations NUMBER OF FOLLOWERS
Most Effective Heads of International Organisations on Twitter AVERAGE NUMBER OF RETWEETS PER TWEET
@Lagarde
Christine Lagarde, IMF
@MorenoBID
Luis Alberto Moreno, IDB
@jimleape
Jim Leape, WWF
@ValerieAmos
Valerie Amos, UNOCHA
@kuminaidoo
Kumi Naidoo, Greenpeace
4831 28
18 17
Twiplomacy 2013How Heads of International Organisations Tweet