The Washington Diplomat 2010 Media Kit

2010 m e d i a k i t

Established in 1994, The Washington Diplomat is

an independent monthly newspaper with a read-

ership of more than

100,000* that includes the

more than 180 embassies

in Washington, D.C., as

well as all major federal

government institutions, the

Foreign Service, private

corporations and the inter-

national community at large.

As the flagship newspaper

of the diplomatic communi-

ty, we are the only publica-

tion in the nation’s capital able to reach

this highly targeted and lucrative market.

Each issue regularly features in-depth, exclusive

interviews with foreign ambassadors as well as

other people of influence, such as U.S. con-

gressmen and heads of state. The Washington

Diplomat also offers incisive news stories on the

latest developments in international affairs, busi-

ness, the media, diplomacy and other timely

topics. Other regular features include the appoint-

ments section, which tracks the comings and

goings of diplomats, and

Diplomatic Spotlight,

which offers a glimpse

into the Washington

social scene.

In its monthly culture

section, The Washington

Diplomat highlights area

events with reviews rang-

ing from art and photog-

raphy exhibits to film,

theater and dining.

T H E W A S H I N G T O N D I P L O M A T

*Readership estimates compiled from 2009 CVC Circulation & Readership Study data

2 2010 WASHINGTON DIPLOMAT MEDIA KIT

W A S H I N G T O N D . C .

Washington, D.C., is one of the most vibrant and

culturally diverse cities in the world. It is also undeni-

ably one of the world’s greatest centers of power.

With 8.1 million residents, the combined Greater

Washington-Baltimore region ranks as the 33rd

largest metropolitan area

in the world.

One of the most important

economic forces driving

this city is international

business, which, along with the federal

government, is a core industry found

in the nation’s capital.

A major component of the city’s interna-

tional business is the more than 180 for-

eign embassies throughout Washington,

D.C., which pump millions of dollars into

the local economy.

2010 WASHINGTON DIPLOMAT MEDIA KIT 3

• One-on-one interviews with foreign

ambassadors

• Articles examining international affairs,

politics, trade, business, U.S. foreign

policy, diplomacy, law, media and

current topics

• Appointments, World Holidays and

Diplomatic Spotlight sections

• Culture section featuring reviews in art,

photography, theater, film, dining and

more, as well as events listing and for-

eign film cinema calendar

• Industry-targeted special sections

including Hotels, Medical, Luxury Living,

Education and more

E D I T O R I A L H I G H L I G H T S


The Washington Diplomat is distributed free to more than 600 locations in Washington, D.C.,

and the surrounding metro area including:

D I S T R I B U T I O N & C I R C U L A T I O N

• All foreign embassies in Washington, D.C. totaling more than 180

• Capitol Hill • The White House • U.S. Department of State

• International Monetary Fund (IMF) • U.S. Department of Defense • The World Bank Group

• The United Nations in New York • Inter-American Development Bank (IDB)

• Several Fortune 500 company headquarters including Coca Cola and GE • Business councils

• National Institutes of Health (NIH) • Organization of American States (OAS)

• Think tanks and political research organizations • Universities and colleges throughout the Washington region

• Pan-American Health Organization (PAHO) • International nonprofit organizations

• Hotels in Washington, D.C., and the surrounding metro area • Hospitals and major medical centers across the nation



I M P A C T O F E M B A S S I E S

The total economic impact of Greater Washington’s interna-

tional economy was $41.4 billion in 2005, from which more

than $9 billion stems from employment at international insti-

tutions such as embassies and the World Bank. The total

employment effect of

the region’s interna-

tional economy is

nearly 280,000 jobs

and $14.4 billion in

wages.*

The financial impact of

international business

reflects a wide range

of activities by interna-

tional organizations,

businesses, associa-

tions, students, tour-

ists, domestic companies that serve international clients

and of course embassies and the services provided by

their foreign governments.

The presence of Washington’s embassies also serves as a

galvanizing force within the international business commu-

nity. These missions generate country-to-country business

opportunities, attract international visitors, establish valuable

business and political contacts, and are concentrated near

major federal and con-

gressional institutions

for even greater reach

into the city’s centers

of influence.

Embassies in Washing-

ton are a point of con-

tact with the world. Nations rely on these institutions to

promote their business and financial interests, so for any-

one looking to do business

on a global scale, there are

few other avenues as prof-

itable or as centrally locat-

ed as the Washington

embassy market.

*Based on a 2006 study by the Greater Washington Initiative


• Study conducted by the Circulation Verification Council (CVC), 2009

P R O F I L E O F O U R R E A D E R S

The Washington Diplomat reaches the most influ-

ential decision makers and powerbrokers in the

nation’s capital. Highly educated and highly con-

nected, this readership consists not only of

ambassadors, dignitaries, diplomats and other

high-level foreign officials, but also key players in

the U.S. government, including Capitol Hill, the

White House, Defense Department and State

Department, as well as the heads of major cor-

porations and international agencies.

• 59% of readers keep The Washington Diplomat for one month or more

• 70% purchase products or services from ads seen in The Diplomat

• 70% of Diplomat readers are between the ages of 25-54

• 61% have a combined annual household income of more than $100,000

• 33% have a combined annual household income of more than

$150,000 (almost double the local average)

• 91% graduated from college

• 48% completed post-graduate studies (almost double the local average)

Our surveys consistently show the readership to be at the top of

their field in income, education and economic spending in the com-

munity, and The Diplomat is one of the best venues for anyone look-

ing to tap into this highly targeted and lucrative audience.

A D V E R T I S I N G W I T H T H E D I P L O M A T

Some of our current or past advertisers include:Some of the advertising vehicles we offer include:

• Air France

• American University

• BMW North America

• British Airways

• Budget Rent-A-Car

• Capital Hotels

• Chevron Texaco

• Citibank

• Conoco Phillips

• DC Lottery

• Doubletree Hotel

• Emirates Airlines

• Euro Motorcars

• ExxonMobil

• FedEx

• Gaylord National

• Georgetown University

• George Washington University

• George Washington University

Hospital

• HSBC Premier

• Inter-American Development Bank (IDB)

• Jaguar Warehouse

• Johns Hopkins University

• Kennedy Center

• Lockheed Martin

• Long & Foster Real Estate

• Marathon Hess Corporation

• Marriott Wardham Park

• Martens Volvo

• Mayo Clinic

• MD Anderson Cancer Center

• Metropolitan Institute for Plastic Surgery

• Millers Furs

• Millennium UN Plaza Hotel

• Moore Cadillac

• Motorola

• New York Presbyterian

• Qatar Airways

• Reston Limousine

• Smithsonian

• Sofitel Hotel

• State Department Federal Credit Union

• Stohlman VW

• U.S. Holocaust Memorial Museum

• USPS

• Weichert Realtors

• Willard InterContinental

• Display Advertising

• Industry-Specific Special Sections

• Web Advertising

• Diplomatic Pouch

• Sponsorships

• E-mail Blasts

• Inserts & Outserts

• Supplements

• Classifieds

• Custom Ancillary Items

• Event Sponsorships


submitting Ads:

There are several ways to submit ad files to us:

• Preferred format: PDF file sent as an e-mail at-tachment (5MB size limit)

• We also accept CDs formatted for Mac as well as compressed files using compression software like Stuffit for Macintosh or Zip-it for PC.

note: As the newspaper is entirely digital, we can no longer accept printed “camera-ready” pages or ad “slicks.” There is an additional charge for film.

We accept the following Macintosh native software formats:

• InDesign, QuarkXPress, Illustrator, Adobe Acrobat, Photoshop. MS Word for supplied ad text only.

• You may save your files in the following formats: tiff, eps or pdf. If submitting a PC file to us, it must be in pdf format.

note: With either file format, we may not always be able to make changes to your document. If submit-ting a file in native format, all font and art files must be included. All fonts should be converted to a Macintosh font format and any linked artwork must also be included. (See below for details.) When submitting A pdf file:

When making a pdf file, please be certain to “embed all fonts” and set color to “leave color unchanged.” Please disable any password protec-tion and allow editing and printing of the document in the event changes need to be made. When submitting A nAtive Ad file:

Please include:

• Written explanation of what your disk contains, size, date of publication and color of the ad, what platform (Mac or PC), software and formats are used

• Electronic ad file

• Linked artwork files

• Fonts files (both screen and printer font files in Macintosh format)

• Hard copy print-out of ad (Both separation and composite proofs are helpful.)

• An accurate color proof for spot or process color ads

• All “working files” in a folder named “working files” in case we need to make edits. “Working file” refers to any document that contains original artwork elements in a layered format like a Photoshop .psd or an Illustrator .ai or .eps file. Final linked artwork is usually derived from the “working file.”

Color: When specifying color, save in CMYK or spot color mode, whichever is appropriate. Please do NOT save in RGB format, even for photos within pdf files. Four-color spot color ads are encouraged as requests for specific PMS or other specialty inks will incur an additional charge. We do not offer bleeds. Select grayscale for all black and white ads.

photos: All photos, even those embedded in pdf files, should be a minimum 200 dpi for grayscale (black and white) and 300 dpi for process color rel-ative to the size they appear. Photos below these requirements may reproduce with lesser quality.

Note: Most photos acquired directly from the Web is not recommended as they cannot be reproduced in the newspaper with any substantial size or quality.

text documents: All text, preferably submitted in Microsoft Word, should be formatted using tab stops and NOT traditional spaces using the space-bar. Macintosh or PC—please save as “Text Only.” If the text document is not saved in the proper for-mat, extensive clean-up will be required regardless of platform used. Files can be saved in ASCII format but only as a l;ast resort if any of the above men-tioned formats cannot be used.

note: Please send any accompanying photos as separate attachments rather than placing them in the Word document itself.

sending files As e-mAil AttAChments

We request that your files be sent in one e-mail, if size permits, versus mutiple e-mails. If sending multiple files, consider compressing the folder using compression software like Stuffit for Macintosh or Zip-it for PC. (Please do not use a password.) When it is necessary to send multiple emails, please mark “1 of 2” (or the total number of emails sent) in the subject line along with the client name. Send the e-mail to: [email protected] and be sure to copy your account representative.

Large proofs can be sent to:

The Washington DiplomatAttn: Production Department 12125-A Veirs Mill Road Silver Spring, MD 20906

neWspAper speCifiCAtions

Grayscale (black and white):

• CT (continuous tone/photo resolution): 200-300 dpi

• Line art: 600 dpi

• Highlight dot: 4%

• Midtone: 35%

• Shadow dot: 85%

• Dot gain: 30%

4-color process:

• CT: 200-300 dpi

• Line art: 600 dpi

• Maximum ink: 220%

• GCR: Light

• Maximum black ink: 85%

Questions? Please contact your sales representa-tive at (301) 933-3552 with any questions or con-cerns you may have. We’re happy to help you.

A D V E R T I S I N G G U I D E L I N E S

AgenCy Commission

A standard agency commission of 15% on gross ad space only to recognized agencies. Agency must provide camera-ready ads. Published rates are gross rates. No agency commissions are paid for ads produced by The Washington Diplomat.

CAnCellAtion poliCy

Advertiser may terminate con-tract in writing by the 10th of the month preceding the month of publication. Adver-tiser’s rate is based on certain advertising commitments and if those commitments have not been met, advertiser shall be liable for the increased rates indicated in the rate card for the advertising actually run. Cancellations for premium positions are to be made in writing 8 weeks prior to stated deadline. Full payment for the insertion plus the premium charge will be enforced. If advertising creative arrives after stated deadline, The Washington Diplomat will assume no responsibility or expressed reproduction, posi-tioning or other related items surrounding the booking. Full payment for the insertion will be enforced.

Color Ads

Color printing on newsprint is an imperfect process.

While every effort is made to have the best quality possible, color ads may have some imperfections.

Ad size

If your camera-ready ad comes to us in a size other than that specified in your contract or is a size different from the ad sizes defined above, we may need to re-set, float, reduce or enlarge your artwork, depend-ing on time constraints. Proofs will not be sent.

liAbility

Advertiser shall assume full responsibility and liability for all content (including pictorial rep-resentations and graphic art-work) of advertisements placed by the advertiser in The Wash-ing ton Diplomat and shall assume full responsibility for any claims arising therefrom made against The Washington Diplomat, its officers, agents and employees. Advertiser hereby agrees to indemnify and hold The Wash-ing ton Diplomat harmless from any and all expenses or losses, including, but not limited to, attorneys fees and legal judg-ments, incurred or suffered by The Washington Diplomat by reason of any and all claims arising out of the publication of any advertisement placed by advertiser. The Publisher reserves the right to approve all copy.

P O L I C I E S


P.O. Box 1345 Silver Spring, MD 20915

voice: 301.933.3552 fax: 301.949.0065 web: www.washdiplomat.com e-mail: [email protected]

News & Politics

The Washington Diplomat 2010 Media Kit