•80% of newsroom will have a completely new CMS within the next 3-5 years

•Most of them will build their own

WHY?

Media vectors have multiplied: • newsrooms are no longer article-predominant • journalists are expected to produce videos, animated

infographics, data driven products, live stream, live video streaming, podcasts…

• interaction with users, and UGC • social distribution is critical Usage & destinations are numerous: PC, mobile, wearable, syndication, social dissemination, closed ecosystems (FB Instant, AppleNews, Google Current)

THE NEWSROOM IS MORPHING INTO A CONTENT FACTORY TO BE USED BY A WIDE VARIETY OF

PEOPLE WITHIN THE COMPANY WEAPONS OF CHOICE : DATA + SEMANTICS

3

TERM: "PUBLICIS"

#twitter 15# assoc. hashtags

• …………… • …………… • ……………

influencers • …………… • …………… • ……………

articles & sources • …………… • …………… • ……………

sentimental analysis positive: 57% negative: 30% neutral: 13%

potential : 776k readers 320 pv

audience structure reading hours

• 8h-10h: 78% • 17h-20h: 67%

days / week • thu…67% • tue…63% • fri…..37%

profile • exec…65% • media..78% • techies..45%

status • registered.. 67% • unreg……..87%

reading place: • office:… 67% • home…32% • mobile…99%

semantic footprint

google assoc. terms

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location

USERS CLIENTS

• all sorts of writers (internal, outside, reporters, contributors…)

• video teams • graphic staff • community

managers • (ad + sales

people)

• web site • mobile apps • mobile web site • live streaming

(text + video) • social formats • syndication • branded content

API based content factory

MACHINE READABLE

NEWS PRODUCTION AUTO TAGGING PUBLICATION

The Open Standardized

Quality Syntax (SQS) "reads" the text and assigns

some tags that will determine the

quality of a text.

Content produced on

the sole basis of

journalistic attributes

The text + its Quality Tags

are published

…Thanks to the Open SQS, the

quality of a news package is

readable by a search engine or

a ad server

EXPLOITATION

PRODUCING A MACHINE READABLE OUTPUT