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Implementing donor Implementing donor insights for real! insights for real! Just the charts – a sneak Just the charts – a sneak preview preview © Pareto Fundraising 2008

Some Teaser Charts For Ifc Mc Attendees

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The Lost Dogs' Home data analysis, 2003

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Page 1: Some Teaser Charts For Ifc Mc Attendees

Implementing donor insights Implementing donor insights for real!for real!

Just the charts – a sneak Just the charts – a sneak previewpreview

© Pareto Fundraising 2008

Page 2: Some Teaser Charts For Ifc Mc Attendees

© Pareto Fundraising 2008

Gross Income for Individuals Over Years

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002

Direct Mail Event Membership Merchandise Other In Memoriam Internet Gift In Kind

Page 3: Some Teaser Charts For Ifc Mc Attendees

© Pareto Fundraising 2008

Page 4: Some Teaser Charts For Ifc Mc Attendees

© Pareto Fundraising 2008

Mailable Individuals by Value

71 96 265

1637

2807

4737

8520

4430

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

A$1000+ B$500-$999.99 C$250-$499.99 D$100-$249.99 E$50-$99.99 F$25-$49.99 G$10-$24.99 H<$10

Page 5: Some Teaser Charts For Ifc Mc Attendees

© Pareto Fundraising 2008

Mailable Individuals by Recency

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

0-12 13-24 25-36 37-48 49-60 61-72 73-84 85+

Page 6: Some Teaser Charts For Ifc Mc Attendees

© Pareto Fundraising 2008

Page 7: Some Teaser Charts For Ifc Mc Attendees

© Pareto Fundraising 2008

Page 8: Some Teaser Charts For Ifc Mc Attendees

© Pareto Fundraising 2008

Page 9: Some Teaser Charts For Ifc Mc Attendees

© Pareto Fundraising 2008

Page 10: Some Teaser Charts For Ifc Mc Attendees

© Pareto Fundraising 2008

Page 11: Some Teaser Charts For Ifc Mc Attendees

© Pareto Fundraising 2008

Page 12: Some Teaser Charts For Ifc Mc Attendees

© Pareto Fundraising 2008

Page 13: Some Teaser Charts For Ifc Mc Attendees

© Pareto Fundraising 2008

Page 14: Some Teaser Charts For Ifc Mc Attendees

© Pareto Fundraising 2008

Months between 1 & 2 gift over donor count

0

100

200

300

400

500

600

700

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

CountDonors Cumulative%

80% of multi-gift donors hmade a second gift did so within 16 months

Page 15: Some Teaser Charts For Ifc Mc Attendees

© Pareto Fundraising 2008

Most common time difference in months between first and second gift over years

0

1

2

3

4

5

6

7

8

1995 1996 1997 1998 1999 2000 2001 2002

Page 16: Some Teaser Charts For Ifc Mc Attendees

© Pareto Fundraising 2008

Page 17: Some Teaser Charts For Ifc Mc Attendees

© Pareto Fundraising 2008