Upload
sean-triner
View
1.189
Download
0
Embed Size (px)
DESCRIPTION
The Lost Dogs' Home data analysis, 2003
Citation preview
Implementing donor insights Implementing donor insights for real!for real!
Just the charts – a sneak Just the charts – a sneak previewpreview
© Pareto Fundraising 2008
© Pareto Fundraising 2008
Gross Income for Individuals Over Years
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002
Direct Mail Event Membership Merchandise Other In Memoriam Internet Gift In Kind
© Pareto Fundraising 2008
© Pareto Fundraising 2008
Mailable Individuals by Value
71 96 265
1637
2807
4737
8520
4430
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
A$1000+ B$500-$999.99 C$250-$499.99 D$100-$249.99 E$50-$99.99 F$25-$49.99 G$10-$24.99 H<$10
© Pareto Fundraising 2008
Mailable Individuals by Recency
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
0-12 13-24 25-36 37-48 49-60 61-72 73-84 85+
© Pareto Fundraising 2008
© Pareto Fundraising 2008
© Pareto Fundraising 2008
© Pareto Fundraising 2008
© Pareto Fundraising 2008
© Pareto Fundraising 2008
© Pareto Fundraising 2008
© Pareto Fundraising 2008
© Pareto Fundraising 2008
Months between 1 & 2 gift over donor count
0
100
200
300
400
500
600
700
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
CountDonors Cumulative%
80% of multi-gift donors hmade a second gift did so within 16 months
© Pareto Fundraising 2008
Most common time difference in months between first and second gift over years
0
1
2
3
4
5
6
7
8
1995 1996 1997 1998 1999 2000 2001 2002
© Pareto Fundraising 2008
© Pareto Fundraising 2008