facebook

What is Social Media?

Why facebook?

• 845 million monthly active users

• 483 million login EVERY DAY

• 48% of 18 – 34 year olds check facebook when they wake up

– 28% check facebook on smart phone before getting out of bed!

• 72% of U.S. internet users are on facebook

You Have an Audience

Setup Your Business Page

• Must have personal facebook account

• http://facebook.com/pages/create.php

• Use Keywords in description

• Include Address and Phone Number

• Changing to Timeline Format

What’s a ‘‘Like’’?

• Otherwise known as a Fan

• They like you enough to tolerate you

FREE ‘‘Likes’’!

• Share on your Wall/Timeline (repeat as necessary)

• Links on your website

• Email signature – Wisestamp

• Invoices/Receipts

• Other social media profiles

• Email current customers/contacts

• Facebook URL: facebook.com/usernames

Paid Advertising

• Pay Per Click

• Target geographical areas

• Target age/gender demographics

• Target personal interests

• Target friends of current fans

• Sponsored stories

Bribery

• Contest: Give stuff away

• Charity: Donate for every new ‘‘Like’’

Now What?

Content – Identify Your Reader

• Who are they?

• What do they do?

• What do they need?

• You’re an expert. How can you help them?

Content – Develop Your

Strategy

• Get staff, board, customers, suppliers, and fans involved

• People want to hear real, authentic voices

• People do business with People

• Provide a variety of content

• Analyze your results

Content Categories

• 40% - Interaction/Engagement

• 30% - User Generated

• 25% - Educational

• 5% - Promotional

Interaction/Engagement – 40%

• Surveys/Polls

• Share photos, videos, news stories. Ask ‘‘What do you think?’’

– People love to give opinions

• Contest (give something away for answering a riddle)

• Ask for testimonials from customers

• Share issues and ask for advice

• Quizzes

User Generated – 30%

• Video interviews of customers or staff members

• Staff microblogging of days activities

• Customer testimonials

• FAQs

• Common issues and solutions

• Thank specific customers after project is complete

Educational – 25%

• History of organization

• Background on products/services & what need you filled

• Background on staff members

• Interview staff or vendors to show how product is made

• Research your organization is doing

• Awards you’ve received

Educational – 25%

• Upcoming events/seminars

• Government/Political decisions affecting your industry

• Link to blogs, videos, articles related to your industry

• Tips & tricks

Promotional – 5%

• Unique Selling Proposition – Why are you better than competition?

• Promotional videos

• Links to marketing materials (photos, brochures, videos)

• Featured facts about your products/services

• Testimonials

Summary

• Don’t Sell. Engage your audience

– People don’t go on facebook to shop

– Don’t spoil the party

• You’re an expert. Help your audience and they will help you