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In Search ofA Youthful Party
Gerindra Case StudyBy Plan Politika
www.planpolitika.com Insights on Indonesian youth political aspiration
Copyright of Plan Politika
More than 4 million votes at 2009 legislative electionPrabowo Subianto finished second at the presidential election
Received tremendous support and sympathy among urban voters
Emerging party which attract most attention during the 2009 campaign
The Gerindra tv advertizing received positive remarks amongcommunication/marketing analyst
www.planpolitika.com Insights on Indonesian youth political aspiration
Prabowo Subianto(59 years old)
Founder/Head of advisor of Gerindra (Gerakan Indonesia Raya)Head of Himpunan Kerukunan Tani Indonesia (organization of farmer)Head of Himpunan Pencak Silat Indonesia (organization of traditional martial arts)Head of Himpunan Pedagang Pasar Seluruh Indonesia (organization of traditional merchants)
“I’m not looking for bureaucratic position nor power,I’m just seeking change for a better Indonesia”
-Republika 2009-
Often Considered as an anti-thesis of SBY……
PRaPrabowo attract a lot of young people attention. his character matchyouth aspiration for a more decisive leader.His left wing vision empathize the poor and demand a more Independent and socially equal Indonesia
www.planpolitika.com Insights on Indonesian youth political aspiration
Yesthi21 F, Jakarta
• The most fittest party for youth is Gerindra. For her, Gerindrahas made a success of building image as youth party
• Father has great impact to influence her for choosing party or having preference about politician
• Every party must work on youth not just by awareness, but also building trust in their campaign
www.planpolitika.com Insights on Indonesian youth political aspiration
www.planpolitika.com Insights on Indonesian youth political aspiration
TIDAR (TARUNA INDONESIA RAYA)Is Gerindra’s organizational underbow
focusing it’s movement on youth
www.tidar.or.id
www.planpolitika.com Insights on Indonesian youth political aspiration
Has the most promisingWebsite for a youth.
The dynamic packaging andcontent is the most advanced ever seen
as far for a political party
Tidar TVC Ads on Youtubehttp://www.youtube.com/watch?v=JvBOOeLzxs4&feature=related
The only party that has a hip-hop anthem
www.planpolitika.com Insights on Indonesian youth political aspiration
Sensitive to youth emerging subculture.‘TIDAR GOWES’ an event that Facilitates the fixed gearCommunity.
www.planpolitika.com
www.planpolitika.com www.planpolitika.com
TIDAR is ten step ahead from it’s rivalsIn creating content for the urban youths.
The next key is to stay relevant…evolvingFrom content to a more contextual movement
Anggun :: 0856 9560 9568 :: [email protected] :: 0812 8360 4236 :: [email protected]
Jl. Delman Kencana III No. 9, Tanah Kusir, Jakarta 12240
INDONESIA
www.planpolitika.com