New Media Services News Letter For April 2011

News Online XchangeNews Online Xchange (NOX) is the o�cial monthly business newsletter of New Media Services Pty. Ltd. It serves to give up-to-date information on the products and services under the NMS brand, as well as news involving the Web and Mobile industries.

THE EVOLUTION OF A VIRAL VIDEO

Online Marketing Through Viral Videos

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand aware-ness or to achieve other marketing objectives such as product sales through self-replicating viral processes, analogous to the spread of virus or computer viruses.

Why Videos?

The viral marketing potential of videos is great; hence the term "Viral Video." The end result of uploading one on the Internet is always the same - viewership mounts and interest increases, the spread of the video becomes unstoppable and creates a population of viewers that create interest and buzz that is unmatched by any other campaign.

Static

Repetition

SOCIAL

VIRAL

VIRAL CAN BE GOOD

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No online activity occurs beyond original video upload.



Online users get to view the video and later on become republished.



Online news organizations, bloggers and social media enthusiasts pick up the video. The conversation moves beyond retelling



the story to personalizing it, and later on emotional involvement develops.the story to personalizing it, and later on emotional involvement develops.the story to personalizing it, and later on emotional involvement develops.

The conversation about the video spreads globally and in multiple languages



Conversations about the video spread to a large number of blogs, podcasts, and social network sites. It starts trending on Twitter, online users upload video parodies of it, breaks the Google Trends top 100, climbs up Yahoo Buzz, Digg & other social bookmarking sites



Viral Videos can be branded for a speci�c client who is interested in video advertisements and video materials for business, marketing and sales. Viral Videos takes advantage of the entertainment potential and informative nature of videos to introduce, promote and spread interest of products, services and o�ers of the business community.

Global

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www.newmediaservices.com.au





the story to personalizing it, and later on emotional involvement develops.



Viral Videos can be branded for a speci�c client who is interested in video advertisements and video materials for business, marketing and sales. Viral Videos takes advantage of the entertainment potential and informative nature of videos to introduce, promote and spread interest of products, services and o�ers of the business community.

Global



V I R A L V I D E O S T R AT E G I E SStrategy #1:

Don't agonize for days on end photoshopping pictures you wish to insert on your video, same as don't sweat your eyes out cutting and fitting videos you'll insert. Yes, having the right content is important but the goal is to ensure that visitors will keep coming back to view your video because it is short yet witty, with a subtle hint of brand promotion.

The actual video content is not priority number 1

Strategy #3:

Don't make it too obvious that you are "selling" a brand. If viewers see that you are trying to promote something, they won't share it.

But let's say your video is so amazing that viewers are compelled to share it. Well that is a rare exception.

Selling is a no, Informing is a yes

Make it short & sweetStrategy #2:If I am to view a 45-minute long video online about how a certain company has evolved through the years and how their products and services are one of the best globally, I assure you that my brain will go offline during the first 3-5 minutes of that video.

Everything is now fast-paced. Nobody has the luxury to sit through a 45-minute epiphany of history, milestones and product descriptions. A minute is good, 15-30 seconds is best.

Shock and AweStrategy #4:Use fake yet shocking headlines. Make the viewer thing, "is this for real?" which will compel them to click on view, later on to realize that they've been faked. But they have to be in such awe that even if you duped them into watching your video using a fake headline, they would still end up sharing it to others.

Strategy #5: Set forth and multiplyIf you think uploading your video on Youtube will make it spread like wildfire in a couple of days, you're wrong. According to the official blogsite of Youtube, there are over 35 hours of video uploaded every minute. That means, your less-than-a-minute video is a needle in a haystack.

How do you set forth and multiply? One word: SEO. Have your video uploaded in blogs, have people talk about it in forums, have it shared on multiple social media sites like Facebook and Twitter. Tag appropriately and track efficiently to measure the effectiveness of your viral video.

In a nutshell, make sure that your viral video never goes to sleep.







INFORMATION HIGHWAY




www.viralandnetwork.netJun Group 2010. www.jungroup.com




www.viralandnetwork.netJun Group 2010. www.jungroup.com

THE CONCEPT OF VIDEOS AS A VIRAL MEDIUM

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Create a video that can promote a product/service

Make marketing & sales easier to under-stand through visuals instead of boring descriptive documents

Set a viewer base that has the potential to self expand



VIRAL VIDEOS SERVICESViral Videos offers to elevate any business by providing stunning promotional videos that can be used online as part of your marketing strategy. We take care of the full production service from conceptualization, creating storyboards, scripts, special effects to final editing.Promote your business in 30 seconds or less!

Our Service offering focus on putting togetherpromotional videos that your company canuse both for online or television advertising:

1. Viral 2. Informational Videos 3. Corporate

Do away from simple static pictures and lifeless text. With Viral Videos, we bring your customers in through a stunning display of special effects and sounds.

Your Tireless Partner for reliable customer handling - NMS Customer Support Services!

NEXT MONTH on NOX:

http://www.viralvideoservices.com/

Our 3-Step Process:

1. Pre-Production Viral Videos will determine your marketing needs and the best way to approach it.

2. Production We keep you updated all throughout the actual production process

3. Post-ProdutionWe hold Quality Control on the top tier of every production we do.

News & Politics

New Media Services News Letter For April 2011