Consumers and the New Age Media.

It’s a lot like drugs

By Hugh, Jasmine, Tash, Julia and Chris

Which ways consumer media habits are changing

– 60.9% of people are using the internet more than other forms of media. Example: Television

– Drug use in children is up 39%

How does brand development differ from direct response

• Brittany will not be giving anyone a direct response in this state, although the response could be quite humorous, eg “this shit is off the richter”

They differ by

• Familiarity

• Positive Imagery

• Completed Transaction

Define major brand concepts

• Brand awareness, Brand recognition, brand recall, brand image, favourableness, strength and uniqueness.

• This is a bit like Amy Whinehouse. When you say her name you instantly associate her with drugs

Different types of techniques used by marketers to build and reinforce

brands online• The too

• The different types of techniques that are used are interactive branding tools:

• Personalisation, co creation of content, purchase process stream lining, customerisation, dynamic pricing and developing brand community

This relates to different types of drugs for different people

Customer acquisition techniques online and offline

• Advertising• Promotion• Events and PR• Affiliate Programs• Portal deals• Viral marketing

• Email promotions• Online ads• Seach engine ads• Chat rooms• Social networking

Drug dealers use these techniques to obtain their customer

Major online advertising techniques

• Interactive sites• Films and

comics/animations• Banner Ads• Buttons• Rectangles• Pop ups• Skyscrapers

This is an advertisement for Vat 19 rum. Not really.

Pop Ups

• The term pop up, if you pop your going to be up…..wayyyyyy up. Coincidence I think not.

What is ad serving?

• The delivery of ads by a server to an end users computer on which the ads are then displayed by a browser and or cached. Ad serving performed by a Web publisher or a third party ad server. Ads can be embedded in the page or served separately.

The drug dealer serving their happy customers.

The two techniques used to improve the targeting of online ads

• Contextual advertising– Aimed at the specific individual

• Behavioural advertising – Based on their web browsing behaviour

Different drugs for different people

• Heroine for the•Heroine for the individual junkie

•Marijuana for the communal stoner.

THEEEEEE ENDDDDDDDD