Measurement and MindsetSteve Mulder

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Analytics service for public media stations

Reporting on key metrics

Website analytics, Triton streaming metrics,

Chartbeat live dashboard, system rollup & comparisons

Actionableinsights

Key user behaviors,important trends,

content/feature usage,best practices

Focusedtesting

A/B testing onimportant business goals

(e.g., pledge optimization)

Analytics setup & training

Webinars,blog posts,

1-on-1 consulting

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Station Analytics System

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The mission of NPR is to work in partnership with member stations to create a more informed public — one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.

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Awareness

Curiosity

Knowledge

Empathy

Insight

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For NPR, impact is about fostering mindset, not action

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From LFA Group: Learning for Action

Framework for media impact