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Make the Most of Facebook for Your
Station
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What social media sites do you use personally or professionally?
Answer
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Submit questions on the right
Tweet with #NPRKnight
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Getting to know your audience with analytics
Headline writing Web writing Your daily workflow Visual storytelling Finding images, videos and stories you need
Previously, on #NPRKnight
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Previously, on #NPRKnight
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Previously, on #NPRKnight
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Distribution: Sharing your stories as a station or an individual
Reporting: Finding story ideas from your social media community
Creation: Create stories that people want to share
Welcome to the social media part of our training
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Welcome to the social media part of our training
http://bit.ly/NPRKnightsocialmediaguide
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1. Welcome2. Anatomy of a Facebook Post3. 7 more Facebook tips4. Assignment5. Introduction to Twitter chat and
scavenger hunt
#NPRKnight social media training Week 1:
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Facebook is a resource for community, audience and
conversation
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But just auto-posting links and promos won’t work
12Photo via Flickr user essellejaye (CC-BY-ND-NC)
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Anatomy of a Facebook Post
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Anatomy of a Facebook Post
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Anatomy of a Facebook Post
Live Demo
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What other ways could you post the same story?
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Links Photos Status Updates Video Audio Discussions Events
Use a variety of post types
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Checklist:
Compelling visual
Interesting status/ headline
Link to story if there is one
Photo Ideas
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Stay away from:
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Status Updates
Checklist:
Play with length Keep it relevant Share breaking
news updates Find sources Start
conversations
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Stay away from:
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Make your Facebook presence ‘likeable’ with these 7 tips
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1. Fill out your page2. Disconnect Facebook and Twitter3. Play with frequency and timing4. Be human5. Connect with your community6. Set goals and measure7. Be flexible
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1. Fill out your page
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1. Fill out your page
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2. Disconnect Facebook and Twitter
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3. Play with Frequency and timing
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3. Play with Frequency and timing
Photo via Flickr user Krossbow (CC-BY)
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4. Be human
Insert Your
Station Here
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You are not a robot
Via Flickr user KB35
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You are not a clown
Via Flickr user cobdogblog
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You’re a human!
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You’re a human, have some fun!
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You’re a human, have some fun!
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5. Connect with your community
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Ask interesting questions that people want to answer
Make it meaningful
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Use answers
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Get creative
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6. Set goals and measure what is happening
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Make a list of all your pages, what you use them for, and who is responsible for them.
What goals do you have for each page?
Set goals
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Measure what is happening
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Measure what is happening
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Measure what is happening
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7. Be flexible
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And remember…
53Photo via Flickr user essellejaye (CC-BY-ND-NC)
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Assignment:
Create two different Facebook posts
Send us either a link to the post on Facebook, a screenshot of the post, or write a draft,
Send it in an email to [email protected], with station call letters in subject line
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#NPRKnight Twitter Contest
Learn the value and best practices of Twitter by actually
using it
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Twitter Contest Twitter can be a great tool for
journalists and we believe it is best learned by doing.
The purpose of this contest is simple -- so you can learn the value and best practices of Twitter by actively using it.
The contest is a way to make it fun and just a tad competitive.
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Scavenger Hunt Contest Tasks
1) Tweet at least once during the #NPRKnight Twitter chat with WBUR's Curt Nickisch.
Go to http://n.pr/nprscavengerhunt for tasks 2-5 to get a leg-up on the competition
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Awards
Gold Star: Completes scavenger hunt and uses Twitter well.
Newcomer: Individual who is newer to Twitter, uses Twitter well, and completes scavenger hunt.
Wildcard: Wildcard!
Station: Station with the best overall showing by individuals in scavenger hunt
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FAQ
Use your individual account
Account must be public
Starts May 9, Ends May 24
Tweets must all include the hashtag #NPRKnight
Winners judged by NPR Digital News Trainers
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Scavenger Hunt
https://twitter.com/nprds/npr-knight-spring-2013/members
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#NPRKnight Twitter Chat
Friday, 2-3 p.m. ET
Special guest WBUR reporter @CurtNickisch
Submit questions for Curt by tweeting with hashtag #NPRKnight
Follow along on TweetChat.com
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Three things to remember:
1. Assignment: Create two different Facebook posts
2. Twitter Chat: Friday, 2-3 p.m. ET under hashtag #NPRKnight
3. Twitter Contest: Start tweeting!
