Our Offerings

Proposal for Media Association

with

Our Offerings

Delhi | Mumbai | Bangalore | Chennai*

Kolkata* | Chandigarh | Pune

www.livemint.co

mm.livemint.com

* Launching in May ‘09

About Mint

Mint

Lounge

Campaign

About LiveMint.com

Credible & insightful editorial content in a variety of multimedia formats.

Contextual advertising avenues.

Attracts more than a million unique visitors every month, many of whom are decision makers and thought-

leaders in their respective business domains.

Number of page views per month has already crossed 23 million mark and still growing exponentially.

More than 53,000 subscribers for the Daily Newsletters and 107,000 for the E-Paper.

Already partnered with leading brands such as Cisco , Dell , Microsoft , Oracle, HP , Lufthansa , British

Airways, Skoda , Honda ,Chivas and many more.

Latest Business News

Market Info

Blogs

Videos

Podcasts

E-Paper

Daily Newsletters

About M.LiveMint.com

Latest Business News

Market Updates

Financial Results

Business of Life

Most comprehensive portal in its category: Business News , Market Analysis , Business of Life.

Attracts more than a lakh unique visitors every month.

Number of Page Views per month has already crossed 3 lakh mark and is growing exponentially.

More than 70% of the audience uses smart phones such as Blackberry Curve 8310, Blackberry Bold 9000,

Nokia E-71, HTC Touch and Apple iPhone.

About Clarity Through Debate

A high level business conference that aims to bring together thought-leaders and policy makers from various

industries to discuss and debate on topics of critical interest.

ONLY Industry leaders on the panel

Extremely relevant topic of discussion moderated by Mint editorial leadership team

An audience of HNI’s, CXOs, professional advisers, asset managers, private bankers, professional investors,

financial service providers, wealth management specialists and entrepreneurs.

A very premium & best-in-class on-ground event execution.

A very conducive environment to facilitate networking among like minded people in related industries

Associate with

Relevant Content

Influence a

distinguished elite audience

Establish and promote

multiple forums for interaction.

The Mint Approach

1. Spread Awareness

2. Target the key

audience across

mediums

3. Drive Participation

Proposal for Oracle

A dedicated blog on LiveMint.com that informs decision makers,

thought-leaders and policy makers about the various products and

technologies being developed by Oracle to resolve some of the key

constrains and inefficiencies being faced by businesses across the

world, and encourages them to contribute with their views on the

same.

Oracle will decide the theme and content of this blog along with its title and logo.

Oracle will have the option of inviting their senior executives and various industry experts as guest bloggers.

While the template for this blog will be remain largely similar to the rest of the blogs on LiveMint, Oracle will

be able to add links to their corporate website and change the branding elements of the page.

Mint will be responsible for creating and hosting the blog interface and promoting it in Mint and LiveMint.com

Blog URL : livemint.com/blogs/blog title

Some of the popular blogs on LiveMint:

Tags

Blog Description

Reader

Comments

Recent Posts

Sharing Tools

Blog Post

Other Favorite Blogs

Promotion | Contextual Advertising Positions | LiveMint

Prominent links to the oracle blog will be placed on :

Blogs panel on the Livemint.com Homepage

Media Promotion | Contextual Advertising Positions

Blogs Section Homepage

Prominent links to the oracle blog will be placed

on :

Promotion | LiveMint | Contextual Advertising PositionsPromotion | Contextual Advertising Positions | LiveMint

Media Promotion | Contextual Advertising Positions

The Livemint Technology Blog (Play Things)

Prominent links to the oracle blog will be placed

on :

Promotion | LiveMint | Contextual Advertising PositionsPromotion | Contextual Advertising Positions | LiveMint

Media Promotion | Contextual Advertising Positions

The Mint Editorial pages (Online Views / Every

Friday)

o Pointer size : 8 cm x 2 cm

Prominent links to the oracle blog will be placed

on :

Promotion | LiveMint | Contextual Advertising PositionsPromotion | Contextual Advertising Positions | Mint

Media Promotion | Contextual Advertising PositionsPromotion | LiveMint | Contextual Advertising PositionsPromotion | Customized E-Mailer

Mint will send out a monthly e-mailer which will essentially carry a summary of the activity happening on the

Oracle blog (interesting posts ,reader comments etc.) and will have appropriate links to the same.

The e-mailer will be sent to the entire e-paper and newsletter subscriber database of LiveMint along with any

key individuals suggested by Oracle.

The content and layout of the e-mailer will be prepared by Mint in consultation with Oracle.

Cost of Association

Item-wise break-up of costs :

Blog Development and Hosting Charges : INR 3 lacs

Media Promotion : Worth INR 37 lacs

o 24 (8x2) pointers in Mint (All Editions) over 6 months : INR 10 lacs

o Contextual Pointers on Livemint.com (for 6 months) : INR 24 lacs

Homepage / Blogs Panel: INR 12 lacs

Blogs Section Homepage: INR 6 lacs

LiveMint Technology Blog: INR 6 lacs

o E-mailer to the Livemint.com e-paper and newsletter database (1 shot / month ): INR 3 lacs

Overall Cost for 6 Months : INR 40 lacs

Cost to Oracle for having a dedicated blog on Livemint.com for six months : INR 25 lacs