HT Media Ltd

Indian Media Industry Overview

…Sector dynamics

0.40

0.55

1.12

1.34

0.95 0.98

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

India

ChinaSingapore US UK

Global

High growth potential

Advertising spend as % of GDP in India still very low …attractive growth potential

Indian media at inflexion point, with ad spend set to rise with economic growth, rising

consumerism and higher media penetrationSource PWC report/Zenith Publication

Growth Rates- Ad revenues

CAGR India

CAGR Global

India 2006 Over

2006-11 2005-10 2005

TV 13% 7% 21%

Print 15% 3% 24%

Radio 28% 6% 56%

Out of Home 17% 5% 11%

Internet 43% 14% 60%

Total 15% 6% 23%

Source: FICCI and PWC Report

Print clocks high growth…. grows faster than TV for second consecutive year

Indian media on growth tracks – fueled by robust economic fundamentals

TV38%

Print40%

Magazines7%

Out of Home7%

Radio5%

Internet3%

$ Million

Advertisement Industry - Overview

Source: FICCI and PWC Report

2006 New media to increase shares

2011

TV42%

Print41%

Magazines7%

Radio3%

Out of Home6%

Internet1%

Market to Double in 5 Years

Ad Industry AmountTV 1,655 Print 1,650 Magazine 300 Radio 125 OOH 250 Internet 40 Total 4,020

Ad Industry AmountTV 3,075 Print 3,250 Magazine 573 Radio 425 OOH 538 Internet 238 Total 8,098

Media Industry

Industry estimates compiled from Adex India

Expected to grow ~ 16%

Higher literacy to further boost print penetration

Ad industry Dailies

Dailies41%

Magazines7% TV

42%

Internet1%Out of Home

7%

Radio2%

English48%

Hindi21%

Biz dailies8%

Others23%

HT Media Overview

Corporate Journey

Editions cover 65% of population

Pan-India sales presence

Sales officesHT inaugurated by Mahatma

Gandhi

1924

Hindustan Times Ltd

formed

1927

Multiple editions launched

1986

Media business demerged; HT

Media Ltd incorporated

2003

HT Media goes

public

2005

2nd largestprint media

companyin India;Reader base of

over13 million

2007

Corporate Values

RESPONSIBILITY

PEOPLE-CENTRIC

COURAGE

EMPOWERMENT

SELF-RENEWAL

Corporate Snapshot

FY’06 FY’07$ Mn %G $ Mn %G

Revenue 210 +32% 270 +29%

EBITDA 34 +62% 58 +69%

PAT 9 +36% 29 +210%

Financial

InstitutionalInvestor

Henderson Asia PacificCiticorp Finance

HT Media

HindustanHindustan Times

• Delhi

• Mumbai

• Chandigarh

• Bhopal

• Jaipur

• Lucknow

• Patna

• Ranchi

• Kolkata

• Bihar

• Jharkhand

• UP

• Delhi

Mint(WSJ)

• Delhi

• Mumbai

Magazines

• Nandan

• Kadambini

Print Internet

• HindustanTimes.com

• Hindustan.com

• HTCricket.com

• Livemint.com

Events

• Leadership

• Luxury

• Others

• Delhi

• Mumbai

• Bangalore

• Kolkata

Radio (Virgin)

Metro NowJV with BCCL

Multimedia Presence

1. Times Of India2. Hindustan Times3. DNA

Mumbai

1. Telegraph2. Times Of India3. Hindustan Times

Kolkata

1. Hindustan Times2. Times Of India

Delhi

1. Hindustan Times2. Tribune

Punjab

1. Times of India2. Hindustan Times

UP1. Hindustan Times2. Times Of India

Bihar/Jhknd

Hindustan Times – No. 2 English Daily

Along with a national footprint HT also has a dominant position in key markets

Consolidating presence in existing businesses

Revenue growing > 30%

Aggressive expansion of readership base

Rapid expansion in UP

Successful new launches in UP …..Meerut/Agra/Kanpur

Encouraging consumer response to product

Future plans

Transferring Hindi business into a subsidiary

Aggressive expansion strategy to market leader through UP, Uttranchal, MP

and Punjab expansion

Rank in most read dailies

8th

6th

5th

3rd

2003-04 2005 R2 2006 R1 2007 R1

Hindustan - Third largest read daily

Create a world class business news brand platformOne stop window to the business news consumer in future

Expand national footprint..Bangalore launch in Q3 of FY’08

Complement print with Internet / Magazines / Events / TV

Our PromiseInternational style

Clarity : News to knowledge, knowledge to understanding

Business of life

Wall street Edge & world class editorial

Exclusive column partners…Kellogg’s/Wharton/Jack Welch

ResponseGreat response to the bookings…..#2 in Delhi/Mumbai from Month 1

Quality readership…reaches who’s who of the corporate world

Way ForwardEstablish premium product image….right environment, properties & innovation

0

50

100

150

200

250

ET Mint BS HBL FE

Circulation: Delhi/Mumbai

‘000

Business Strategy – Business paper

FEVER 104 : First format radio station

How are we different“More music….less talk”

Consistent Experience 24x7 : Format approach

Interactivity

Early winsPositive feedback from consumers & advertisers

Improvement in brand scores…75% awareness in TG

Most premium brand

Way ForwardGreat promotions to build listnership

Launch of Kolkata

Expand into other key cities

Business Strategy - Internet

Indian internet users expected to reach 122 Million by 2009 (source : Kaufman Bros)

Hindustantimes.com & Livemint.com re-launched positioned to be the best websites in respective segments

Exploit 80 years of content by converting it into electronically searchable database

Leverage content to build verticals – Jobs/Real Estate/Matrimony

VAS – Social Networking/Alerts/Gaming/Contests/Short code (4242)

38

60

86

123

201

UK

India

Japan

China

USA

5

9

63

67

69

India

China

UK

Japan

USA

3

6

10

33

51

USA

UK

Japan

China

India

Internet users (Million) Penetration % CAGR % (00-06)

Source Internetworldstats.com

Growth StrategyConsolidate and expand the existing print business

Expand English franchise across metros

Enter new Hindi markets

Extend Mint footprint

Continue to invest in printing and infrastructure hubs

Bundle advertising across products and markets

Complement print with Internet / Magazines

Expand operations beyond News - General Entertainment

Build / Grow cross media play

Radio

Events

Internet

TV

Financial Performance

270

210

159138

0

100

200

300

2003-04 2004-05 2005-06 2006-07

58

21

34

50

10

20

30

40

50

60

2003-04* 2004-05 2005-06 2006-07

EBIDTARevenue

28.8

13.0

8.5-0.5

-5.0

20.0

2003-04* 2004-05+ 2005-06+ 2006-07+

PAT

+ 121%

* 2003-04 for 9 months+ All figures before extra-ordinary items

+ 28% + 69%

In USD Million

Thank You

Shareholding Pattern – HT Media

Fidelity – 2.5%Quantum – 0.8%

Hindustan Times69%

Henderson9%

Citicorp4%

Other FII6%

Others 12%

Quarterly performance – Total Revenue

65

73 7171 72

39 40 41 40

4750

57 5762

0

10

20

30

40

50

60

70

80

Q1 Q2 Q3 Q4

USD

Mill

ion

FY 05 FY 06 FY 07 FY 08

+20%

+33%

+26%

+38% +44%

+30%

+27% +24%+12%+14%

Quarterly performance – EBITDA

13

16

13

17

14

664

6

1010

77

15

02468

101214161820

Q1 Q2 Q3 Q4

USD

Mill

ion

FY 05 FY 06 FY 07 FY 08

+32%

+107%

+74%

+81% +66%

+109%

+57%

+28%+3%

+17%

+ 9% 17

Min

t Inv

estm

ents

+ 23%

19

Min

t Inv

estm

ents

Quarterly performance – PAT

7

9

6

98

23

1

3

44

23

8

01

23

45

67

89

10

Q1 Q2 Q3 Q4

USD

Mill

ion

FY 05 FY 06 FY 07 FY 08

+188%

+52%

+74% +77%

+ All figures before extra-ordinary items

+236%

+106%

+46%

+19%+12%