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Frrole Social Local newspaper for the new generation http://my.frrole.com/subscriptions/ https://play.google.com/store/apps/details?id=com.ciafo.frrole https://itunes.apple.com/in/app/frrole-the-social-newspaper/id584944153?mt=8

Frrole - The Social Local Newspaper

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Frrole is a twitter based news app which analyses a million+ tweets every day, posted by individuals, companies and mainstream media and displays 0.5% of the most informational ones among them to the users. In doing so, Frrole creates an additional source of unbiased news, in the form of ordinary people like you or me, if they have something informational to say. Frrole is also able to generate localized content by enabling its users to select a city to get news relevant only to that city. Currently, it covers more than 50 cities and 6 countries and allows users to personalize news discovery around preferred locations, categories and even news sources. A user can select headlines and events for Bangalore; headlines, technology and business news for India or only travel and sports news for the world for example.

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Page 1: Frrole - The Social Local Newspaper

Frrole Social Local newspaper for the new generation

http://my.frrole.com/subscriptions/

https://play.google.com/store/apps/details?id=com.ciafo.frrole

https://itunes.apple.com/in/app/frrole-the-social-newspaper/id584944153?mt=8

Page 2: Frrole - The Social Local Newspaper

Frrole? What?

Frrole? Oye, it sounds like a Punjabi word for Explore!

• The coolest news app on your mobile! Why? (Wait for the next slide)• The fastest way to know more about the events and deals in your city! And yes, it covers

events like your college festival too!• It makes YOU cool! Coz you are the first one to know about whatever is happening in your

city, country or the whole world, much before they show it on TV and newspapers!

Page 3: Frrole - The Social Local Newspaper

But.. Why do I need a NEW news app?

I have 10,000 friends on Facebook and I follow 5,000 people on Twitter. I also use other social media networks and get all my news from my

friends and their friends.

I have subscribed to one financial and one general newspaper.

They cover all important news that I

need.

News? Who gives a damn? All I care about

is partying hard and taking my girlfriend

out for shopping.

Page 4: Frrole - The Social Local Newspaper

Aren’t you missing something?

- Don’t you rely on the opinions of a very small set of people for your news?

- Don’t you think that out of all the news that you read, only 10% is informative and rest all is just average?

- Wouldn’t you like a news source that gives you real-time, good quality news from all the other newspapers you could ever read?

- Don’t you think that the more people you follow on social networks, the more junk you get? And more difficult it becomes to select relevant news?

- And if you follow less number of people, you are putting a limit to your knowledge sources

- Don’t you wish that there was somebody who would do this selection of the best news for you?

- News aren’t always boring – that’s first.

- By not using Frrole, you are missing some of the best deals and events that you’ll never hear about anywhere else. Your girlfriend might love those deals!

- There are fun pages on Frrole, there are posts which tell you what celebs are talking about, information about travel in and around your city. Isn’t that cool?

Page 5: Frrole - The Social Local Newspaper

First, lets talk to Mr Traditional & Ms Popular

There are 100 kinds of people posting 100 kinds of informational things on internet. Some of them are extremely important, often

controversial news, which media or your friends might never get to you. Some of them are unbiased

opinions of very popular and informed people, which let you see clearer picture. And these people

don’t need time to write a sensational story, they are the

fastest news source!

Your social network has very limited

knowledge. They can only tell you 1 out of 100 stories and that

too, after it has already become

popular

Mainstream media tends to show you a part of the picture, a biased opinion.

And they aren’t the fastest always, they need time to cover a story and publish

it.

What about those millions individuals, like you or me, or our neighbors, who are neither our friends, nor are journalists, but know something newsworthy?

Page 6: Frrole - The Social Local Newspaper

A few examples:

After the unfortunate incident in Delhi recently, a group of girls were arrested by Delhi Police. One of the

girls tweeted it using her mobile, Frrole's algorithm saw it as an

important news and showed it on Frrole page hours before any news

provider did! 

A girl posted something about Mr Bal Thackeray on Facebook, and she got arrested for that. Frrole was one of

the first sources to bring out the news of her arrest.

Numerous posts on relevant current issues written by well known, brilliant intellectuals from various fields, feature in Frrole’s pages regularly. These people do not write for any

newspaper or magazine, and Frrole is the only medium that takes their voice to the masses. These people are renowned authors, sportspersons, academicians, celebrities.

Page 7: Frrole - The Social Local Newspaper

Local News! - Location & Category customization

I want to read all the sports news

from UK

I want to know what

all American celebrities are saying

What are the latest business

news from Mumbai?

Long time since I’ve attended a music concert.

Anything planned near Bangalore anytime soon?

Its final year – High time I

should regularly check India

technology news and jobs online

Page 8: Frrole - The Social Local Newspaper

And now the fun part – Attention Mr Cool

Events Deals

Travel Entertainment

Page 9: Frrole - The Social Local Newspaper

Even Media loves us!

1. http://smallbusiness.yahoo.com/advisor/million-monthly-unique-visits-frrole-goes-mobile-too-210542246.html

2. http://yourstory.in/2013/01/twitter-based-social-newspaper-goes-mobile/

3. http://thenextweb.com/twitter/2012/01/22/frrole-is-your-guide-to-finding-whats-hot-on-twitter-in-your-city/

4. http://lifehacker.com/5908001/frrole-makes-twitter-into-a-local-news-source-for-51-cities-worldwide

5. http://productnation.in/product-launchpad-putting-the-spotlight-on-9-quality-tech-products/

6. http://www.nextlevelofnews.com/2012/02/social-local-newspaper-frrole-find-whats-hot-on-twitter-in-23-cities-worldwide.html

7. http://www.atelier.net/trends/articles/curation-de-tweets-se-tourne-vers-local

8. http://www.lsdi.it/2012/frrole-giornali-iperlocali-con-l-aggregazione-di-tweet/

Page 10: Frrole - The Social Local Newspaper

Thank You