First giving online fundraising integration

WebinarIntegrating Crowdsourcing into

In-Person Events

© 2012 Vivanista Inc.

About Layne Gray

•Founder of •Nonprofit Fundraising Consultant

•Volunteer Fundraiser

•Background: •Technical Marketing•Conference Management

What You’ll Learn

• In-person fundraising event categories

• Types of events most appropriate for crowdsourcing

• Steps to creating a successful event incorporating crowdsourcing



Fundraising Event Goals

Event Goals


Raise money

Create buzz

Promote organization

Attract volunteers

Build a Community

Generate growth-oriented annuity

Direct Fundraising

In-direct Fundraising [Friendraising]


In-person Fundraising Event Categories


Fundraising Event Categories

Vertical Events Horizontal EventsTimeframe One multi-hour event From multi-hour to multi-day

Attendance Limited to size of venue Virtually unlimited

Price High; $50 – multi-$1,000’s Low barrier; $5

Appeal Social; helping the cause Broad; athletic, shopping

Activities Observer Participant

Promotion Targeted Broad

Advantages Pre-revenue & on-site More $$/attendee

Age Adult, affluent All ages, broad audience

Crowdsourced No Yes

Examples Gala, Auction, Fashion Show A-Thon: Bike, Walk, Run


In-person Fundraising Event

Revenue Streams

Vertical Event

Revenue Streams

Ticket Sales

Corporate Sponsors

Individual Donors

Silent/ Live Auction

Raffle

Fund In Need

On-site fundraising

Pre-eventfundraising


Horizontal Event

Revenue Streams

Crowd sourcing

Corporate Sponsors

Silent Auction

Raffle

On-site fundraising



Hybrid Events

Revenue Streams

Ticket Sales

Corporate Sponsors

Individual DonorsSilent/ Live

Auction

Raffle

Fund In Need

On-site fundraising



Crowd sourcing

Crowdsourcinginto Vertical Events

•Tickets: individual and group•Advanced Fund-In-Need

External

•Friendly competition between subcommittees

•Each committee member required to generate a certain level

Internal

•Generate excitement through crowdsourcing

•Make crowdsourcing an integral part of the event experience

New event



Anatomy of a hybrid event

Hybrid EventsThe new fundraising dynamic


• Integrates crowdsourcing seamlessly

• Plays to the strengths of the event

• Is a reliable revenue source

• Is fun• Does not diminish the importance of the

ultimate cause

Hybrid EventsThe new fundraising dynamic


Hybrid Events


Crowdsourcing Entry Fee; minimum of $1,000/team

Votes per dance pair; $25/vote

Types of organizations Schools Any nonprofit

Additional Resources n/a Professional dancers

Additional revenue Team ‘Cheat’s Votes

Difficulty in implementing

Easy;Requires volunteer teams

Moderate;Requires ‘celebrities’ & pro dancers

Other activities Dinner, Spelling Bee only

Dinner, Dancing

Average # participants 10 – 15 teams of 3 – 6 5 - 10 sets of partners

Benefits Supplemental to other fundraisers

Community-wide event

Hybrid Event Implementation


Announce timeframe for team sign-ups Identify professional dancers willing to participate

Create minimum entry fee i.e. $1,000 Extend invitations to local ‘celebrities’

Promote within current audience Leave enough time for teams to practice

Sell tickets like other fundraising events Sell tickets like other fundraising events

Offer ticket price range: from low (spelling bee only) to high (dinner)

Offer normal ticket pricing

Onsite: Let teams and attendees purchase ‘cheats’ for incremental $$$

Onsite: Attendees can vote for their favorite dancers

Include ceremony for winning team Include ceremony for winning team

Summary

• Crowdsourcing has been developed to integrate into particapatory fundraising events

• Crowdsourcing can integrate more into traditional vertical fundraising events

• New types of events leverage the crowdsourcing model

• The hybrid events are complementary to both horizontal and vertical events


Resources

• Copy of Presentation• Fundraiser-In-A-Box

– Viva SpellBound– Viva StarDance

• Fundraising Event Production & Consulting


Thank you!

QUESTIONS?

Contact:layne [at] vivanista [dot] com


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First giving online fundraising integration