Social Media & Fundraising Best Practices for the

Giving Day

Topics for Today

● Your Nonprofit Profile Page● Marketing Timeline● Traditional Fundraising

Methods● Match Donations● Social Media use● The Nonprofit Toolkit● Customizing your campaign● Peer to Peer Fundraising● Planning an Event

NONPROFIT PROFILE PAGES

Marketing Timeline● Let your donors know you are participating in the day. (email, letter, social media, etc.)

○ Save the Date on your social media pages● April =

○ Start promoting your giving day profile on social media regularly○ Email reminder to your donors○ Secure a location for First Friday

● May = posts daily● Day of =

○ Real time thank you’s to donors○ Email reminders for updates and how to donate

● Post Giving Day =○ Thank your donors!○ Tell them the impact the giving day had for your organization.

***** Refer to the The Communications Timeline & Missoula Gives Planning Guide - Nonprofit Toolkit

Fundraising Methods

Put Missoula Gives into your annual fundraising plan

● Emails● Letters● Postcards● Newsletters● Community Nights● Special Events● Secure a Match Donation● Peer 2 Peer

Securing A Match DonationA 'sponsor match', or a 'match', is a pool of funds that was donated from a person or company that is intended to be used to multiply the amount raised by your organization.

Sources:

● Major donors● Board Members● Local businesses

Social Media UseFor the Giving Day

The Nonprofit

Toolkit

Customizing your campaign

Use your branding.

It’s important to stand out. (WOW factor)

Be authentic, but be different.

Downloadable Goodies - Customizable Social Shares

Canva.com

Peer to Peer

Fundraising

●New Donors - 4 new donors per P2P fundraiser

●Dollars Raised -Organizations with P2P

Fundraisers on a giving day raise 3x more

●Visibility - your reach is multiplied

●Engagement - Varies your “ask”

●Build your supporter base - you can include these

new supporters in your email and stewardship

efforts

●Cost Effective

P2P IMPACT

D E M O

Have an Event

What’s Next● Complete your profile page

● Start promoting your

campaign

● Secure a match donation

● Save the date Social Media

Posts

● Put together your team of

Peer 2 Peer Fundraisers

Nikki Robb Customer success at GiveGab

Program Manager

Nikki@MissoulaCommunityFoundation.org

#406-926-2846

Thanks for Attending!