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Facebook for Business

Facebook socialmediapresentation 6.21.11_bob

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An overview of Facebook

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Page 1: Facebook socialmediapresentation 6.21.11_bob

Facebook for Business

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Top Websites by Traffic

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Facebook: Age Demographics

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Facebook: Activity by Age

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Facebook Growth

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Facebook: The Average User

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Facebook: Overall Usage

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Facebook: Overall Usage

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Facebook: Overall Usage

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Facebook: Overall Usage

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Facebook: Overall Usage

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Facebook: Overall Usage

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Facebook: Overall Usage

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Facebook: Overall Usage

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Facebook: Overall Usage

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Why a Facebook Fan Page?

Provides a base camp for your business on the internet

Facebook fan page increases your exposure to a lot of people not just customers or prospects it gives you a chance to introduce your business to future employees, vendors, friends of fans and even the media can find information about your company.

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Why a Facebook Fan Page?

Facebook fan pages drive traffic

Getting even a small fraction of Facebook’s huge amount of daily traffic to your website could significantly improve the amount of qualified traffic on your site.

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Why a Facebook Fan Page?

Improve SEO

Google indexes content created on sites like Facebook, because of this the contents of your Facebook fan page has the ability to generate favorable search engine results which is of course good for business.

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Why a Facebook Fan Page?Correlation of Social Media Factors on SEO

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Why a Facebook Fan Page?

Engage your customers for FREE

Your Facebook fan page is a place where customers and other brand promoters can write on your Facebook Wall, ask and answer questions, and interact with you and one another.

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Why a Facebook Fan Page?

A good place for brand enthusiasts to converse

When people sing the praises of a good company, their friends are there to hear it.

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Why a Facebook Fan Page?

You’ve created and grown your very own media channel

This can enhance or replace to some degree the current (not free) channels.

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Changing Formats Online

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Consumers watching more video

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Fixed media v.s. mobile

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Projected advertising spending by format

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Outbound message v.s. inbound

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Social brands

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The App market

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The App market

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Facebook Ads