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There are many reasons to get a circulation audit.
CAC:
Please call for a free consultation:
Certified Audit of Circulations (CAC) expert experience with:
•Circulation Auditing•Web Audits•Total Audience•Readership Studies
Our value proposition is second to none and we look forward to discussing features, benefits and pricing with your company staff.
More than advertiser support.
"Our transition to CAC has allowed for greater flexibility and sizable expense savings.”
- Michael Theriault , Sun Journal
Evelina Sodt, Marketing
Wayne, NJ 07470
973.785.3000, Ext.124
Need Another Reason to Join CAC?And we are not just talking savings.
During our recent survey, 100% of CAC’s newspapers said they would recommend us to other publishers.
Quality Auditing. Mark of Integrity. Value.
“Media General's North and South Carolina Community Newspapers areexcited to be working with the staff at CAC to provide our customerswith trustworthy data. To a person, Circulation Directors in this grouphave a new sense of enthusiasm with regards to growing paid circulationvolumes and a fresh confidence in knowing the staff at CAC is alwaysready to assist with new programs to assure compliance.” - Curt Moon, Media General
"Our transition to CAC has allowed for greater flexibility and sizable expense savings. All of this without sacrificing our audit integrity.“ - Michael Theriault , Sun Journal
“CAC audit is just as valid as ABC’s. CAC's audits, like ABC's, are based on tracking real dollars for real papers.” - Dolph Tillotson, Southern Newspaper Group
“The CAC auditor has always conducted our audit in a professional manner. He is courteous, experienced and knowledgeable, and we look forward to his visit each year.”- Mike LeVere, Philadelphia Tribune
CAC Board of DirectorsDave Gusse, NSA Media
Marsha Lawrence, Best Buy Co.
Barry Schiro, CBA Industries
Jon K. Rust, Rust Communications
Robert Uccello, CVS
Greg Bogich, Valassis
Kathy Heatley , GM Planworks
Steve Pope, Freedom Communications
Janice Lucente, Allstate Insurance
Debra Crawford, The Berry Network
Matt Gunderson, Kohl’s Dept Stores
Mike Gugliotto, Pioneer Newspapers
Robert Brown, Swift Newspapers
Laurie DePaola, Fred Meyer Stores
Nancy Lane, zip2save.com
Call Evelina in Marketing at: 973.785.3000, Ext.124
“CAC is the growing organization for newspapers. They are the company I would use or recommend these days.”Max Heath, LCN
“CAC's audits, like ABC's, are based on tracking real dollars for real papers.” Dolph Tillotson, Southern Newspapers
“Thanks for the great service.”Jim Russell, Foster’s Daily Democrat
Wonder what it’s really like to work
with CAC? We could tell you.
But we think it’s better to hear it straight from our
members.“CAC has certainly built an excellent track record over the years. We are delighted to work with CAC to provide our advertisers with accurate and timely audited circulation figures upon which they can make buying decisions with complete confidence.”Mark Laskowski, Media General
"Our transition to CAC has allowed for greater flexibility and sizable expense savings. All of this without sacrificing our audit integrity.“Michael Theriault , Sun Journal
“The CAC auditor did a fine job and was very easy to work with.” Philip Rowell, SRI Newspapers
“CAC handled the audit very professionally.”Steve Todd, Post Warrior Spirit
“The CAC auditor has always conducted our audit in a professional manner. He is courteous, experienced and knowledgeable, and we look forward to his visit.”Mike LeVere, Philadelphia Tribune
Contact CAC at 973.785.3000, Ext.124 or [email protected]
…and provide a Total Audience
Report that won’t break the bank.
Your audience includes all of your print publications, as well as your digital and pass-along readership.
▪ Print Circulation ▪ Web Audits▪ Total Audience ▪ Readership Studies
CAC’s value
proposition is second
to none.
Contact Evelina in Marketing at 973.785.3000, Ext.124.
We can audit your reach for less
CAC has been quietly setting trends for years.
10 years ago, CAC invented full disclosure reporting. Other companies are following suit.
CAC: The New Gold Standard
Quality Auditing. Mark of Integrity. Value.
For additional information, please contact Evelina in Marketing.
~ Print Circulation Audit~ Pass Along Readership ~ E-editions and Web Statistics~ Consolidated Statements for Multiple Editions
Audit Features ABC CNA Audit$2,000 per year
CAC Community Daily Audit
$1,500 per year
Every-other-year audit X X
All-inclusive flat rate pricing X X
Inclusion in FAS-FAX/Redi-Reference
X X
Access to Preprint Projection Center
X X
Semi-annual Publisher's Statements
X X
Flexible billing options X X
Access to eStatements X
Periodic Onsite Audits X
E-editions Audit Included in Price* X
Imaging Fees Included in Price* X
Certified Audit of Circulations (CAC), Wayne, NJ 973.785.3000, Ext.124, [email protected]
Only $125 per month!
“Our transition to CAC has allowed for greater
flexibility and sizable expense savings. All of
this without sacrificing our audit integrity”.
- Michael Theriault, Sun Journal
“Media General's Carolina Community Newspapers
areexcited to be working with
the staff at CAC. To a person, Circulation
Directors in thisGroup have a new sense
of enthusiasm with regards to growing paid
circulation volumes and a fresh confidence in
knowing the staff at CAC is always ready to assist
with new programs to assure compliance”.
-Curt Moon, Media General
“CAC's audits, like ABC's, are based on tracking real
dollars for real papers.” - Dolph Tillotson,
SNG
• Every-other-year audits
• Every-other-audit onsite
• All forms of distribution
• Solid, meticulous work
For more information contact Evelina Sodt, Director of Marketing, at 973.785.3000, Ext.124 or
Certified Audit of Circulations (CAC) ♦ www.certifiedauidt.com
Yes, CAC is still going on site.
Market research including print, online and pass-along figures complemented with a web audit.
Although circulation remains the primary measure of advertising value, our current market place demands total readership, retention and unduplicated online usage.
CAC is ready to complement your audit with valuable total audience research designed to help and strengthen your advertiser relationships.
Dear Members:
Our Total Audience audit is an answer to your evolving media demands.
Because it matters to your advertisers…
Date
What it is:
Contact:
Certified Audit of Circulations (CAC) ~ 155 Willowbrook Blvd, Wayne, NJ 07470
Introducing…Introducing…
Total Audience Total Audience ResearchResearch
Evelina in Marketing at
973.785.3000, x124 [email protected]
The bottom line:
Certified Audit of Circulations -- Quality Auditing. Mark of Integrity. Value.
Find Out Why 150 Daily Newspapers Have Entrusted CAC with Their Circulation Auditwww.certifiedaudit.com
• Quality Audit
• Experienced Staff
• Simple Audit Reports
• Streamlined Rules
• Unsurpassed Value
155 Willowbrook Blvd
Wayne, NJ 07470
Evelina Sodt, Marketing
973.785.3000, Ext.124
Board of Directors
Dave Gusse NSA Media
Marsha Lawrence Best Buy Co.
Barry Schiro
CBA Industries
Jon K. Rust Rust
Communications
Robert Uccello CVS Pharmacies
Greg Bogich Valassis
Kathy Heatley Starcom MediaVest
Steve Pope, Freedom
Communications
Janice Lucent Allstate Insurance
Debra Crawford The Berry Network
Matt Gunderson Kohl’s Dept Stores
Mike Gugliotto Pioneer
Newspapers
Robert Brown Swift Newspapers
Laurie DePaola Fred Meyer Stores
CAC Receivership and Usage Verification
Qualifying question: Do you subscribe to The Daily News or do you pick up a copy of
the Daily News on Sunday at a news stand or single copy outlet ?
Yes (proceed)
No (terminate)
1. Do you regularly receive coupons inserted in the Sunday edition?
2. Do use them?
3. Do they influence your purchasing decisions?
Yes84.8%
No15.2%
Yes96.1%
No3.9%
Yes8.8%
No91.2%
