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Assignment 16: Research Of Newspapers
Abigail MenziesPamela Younes
Jodie Foster-PiliaLaura Cuk
Part A: Newspaper
Stage 1: Research of newspaper adverts
Evening Standard
Abigail Menzies
Contents of the newspaper
•News -> from London, the rest of the UK and the world•Weather•Property listings•Art•Business•Travel•TV guide•Sports
Organisation/structure of newspaperFirst section focuses on the latest news
The ‘London life’ section includes cinema times and others things to do in London
Business section Home and property section includes lists for property to buy in the UK and abroad
Last few pages are the sports and travel section
How much advertising in it?
•45% of the newspaper is adverts•Almost every page has an advert on it, most of these ads take up at least 1/3 of the page
What do they advertise?• Technology -> phone deals
• Banks
• Cars• Food -> supermarket deals and new food products• Travel• Real estate ads
Target audience• Target audience would be middle class males and females
ages 30-45, who may classed as ‘business people’ as well as uses the tube as that’s where this newspaper is available.
Where is it available?• Mainline and tube stations (chosen pick up points)• ‘The Evening Standard’ app
Size of adverts
Cost of adverts
Full page = £16,800Half page = £8,400
Abigail Menzies
Daily Star
Contents of the newspaper
•News -> UK news, from the rest of the world, celeb news•Weather•TV guide•Horoscopes•Puzzles and games•Sports
Organisation/structure of newspaperLatest news Celeb news
Advice column, horoscopes and games
Sport section
How much advertising in it?
•60% of the newspaper is adverts•Just like the evening standard, almost every page includes an advert
What do they advertise?•Technology -> phone deals, dvd deals, broadband deals
•Cars
•Supermarkets and their latest deals•New series of TV shows
Target audience
• Target audience would be lower middle class and working class females aged 18-30 as this newspaper focuses more on the latest celebrity news and gossip and this would more appeal to young women than men
Where is it available?
• Download ‘daily star’ app• Read online• Buy at local newsagent
Size of adverts
Cost of adverts
The Times
What kinds of things are in the newspaper
• Adverts for houses
• Articles about the royal family
• Articles about attacks and murders
• Sports i.e. Football
• The economic state (business)
How is the news paper structuredMain picture on page to capture immediate attention. The picture the largest picture on paged and quite centred, giving it importance.
Quite a large subtitle, so audience can see straight away was article is about
Text is in neat columns in order that it is presentable and clear to the person reading.
The less important articles, are placed on the right of the page, with a smaller picture. (These are what audience reads last)
How much advertising is in the newspaperI would say that 20 percent of the times newspaper is made up of advertising
There are very tiny adverts on some of the pages, but the most adverts are based at the back.
What does the newspaper advertise?
•Second hand cars
•Houses
•Rooms for rent
•Perfume
•watches.
Dating advertisementsUniversity education advertisements
Dinner party ant a cookery school
Who is their target audience?Target AudienceBusiness peopleAge 16-40Preferably Male
There is a lot of information regarding the economical climate, business men and those who are in the process of studying business/economics would enjoy this newspaper.
Females would be a secondary audience as I feel males are more business based. And are therefore into news regarding the economical state we are in
There are many articles based on money and business.
Articles regarding the Priminister and politics
Numbers/figures in subtitle, (what these types of people are interested in)
Where is it available?The times was first developed in London but now has expanded to many
different countries all over the world.
India
New York
Los Angeles
Ireland
Israel
The times of India
The New York times
Los Angeles Times
The Irish times
The times of Israel
Size of Adverts
The size of the adverts are quite small, they do not take up much space at all.
If they are on the back pages the adverts are a little larger
Cost of adverts in newspaper
your print ad costs will depend on a lot of things: the size of your ad(s), what publications you use, what sections of the papers you want your ads in, the frequency with which you run the ads, and whether you use colour in your ads
http://www.entrepreneur.com/article/83096#ixzz2jUdLOfAV
Newspapers I will analyse…
Metro Daily Mirror
Metro
Metro is a free tabloid newspaper available in parts of the United Kingdom and published by DMG Media It is distributed from Monday to Friday It’s on many public-transport services in selected urban centres
across the United Kingdom and at other outlets such as cafes, workplaces etc.
Source: http://en.wikipedia.org/wiki/Metro_(British_newspaper)
MetroWhat kind of things are in the newspaper
What the newspaper has Pictures
Advertisement
News
Guilty Pleasures (Celebrities)
Window on the world
MetroWhat kind of things are in the newspaper
What the newspaper has Pictures
Games Sudoku Comics Horoscope
T.V
Business & Finance
MetroWhat kind of things are in the newspaper
What the newspaper has Pictures
Sports
Weather
MetroHow much advertising is in the paper?
The paper had a total of 11 advertisement in the whole paper
20% of the paper is advertisement
Some are bigger than others
It depends where there placed, can be more expensive than others, and the size of the advertisement
MetroWho is there target audience
Target Audience Picture
13 – 40This is due to the information that is in the paperMale and Female Information links to both genders
All ethnicity’sit has information from all around the worldWho read English It because the paper is written in English, and can only be understood in that language
MetroWhere is it available
Where is It available? Picture
Tubes
People handing them out on the street
Internet
iPad / Smartphones
Daily Mirror
The Daily Mirror is a British national daily tabloid newspaper which was founded in 1903 It was founded by Alfred Harmsworth, who sold it to his brother Harold
Harmsworth In 1963 a restructuring of the media interests of the Harmsworth family
led to the Mirror becoming a part of International Publishing Corporation
Source: http://en.wikipedia.org/wiki/Daily_Mirror
Daily MirrorWhat Kind of things are in the newspaper?
What the newspaper has Pictures
Advertisement
News
Upcoming events
Politics
Daily MirrorWhat Kind of things are in the newspaper?
What the newspaper has Pictures
Business / World
Sport
Entertainment
Daily Mirror How is the Newspaper organised/structured
Text goes around the image
set out in boxed
Image is big, makes it more visual, more likely people would read it
Random pictures in the middle of the text
Big bold title – eye catchy
In columns
Advertisement normally stands out, either a different colour than everything
Everything is scattered
Daily MailHow much advertising is in the paper?
The paper had a total of 46 advertisement in the whole paper
40% of the paper is advertisement
Some are bigger than others
Nearly every double spread page has an advertisment in the newspaper, can be 4 In one double spread page
Daily Mail Who is there target audience
Target Audience Picture
30 - 60Its very detailed and full of information
Male and Female Information links to both genders
All ethnicity’sit has information from all around the worldBusiness people who are more likely to pick up a news paper while going work
Daily Mirror Where is it available
Where is It available? Picture
Corner shops
Super market
Internet
iPad / Smartphones
The Sun
Age 10-55 The tabloid is basic writing – more pictures than writing
Ethnicity British Because the tabloid represents British people
Social Class Working class
Gender Males More targeted to males than females, because the articles are targeted for the male gender.
The Sun
How is the newspaper organised/structure?• The newspaper articles are well organised into
columns that are not different to read• In some articles in the newspaper most of them have
big pictures or big titles to make the article stand out.
The Sun: Advertisements
What does this newspaper advertise?This type of newspaper advertises things like Virgin media, Sky broadband, Blackberry smart phones, Video games.
How much does these advertisements cost?Quarter of a page advertisements: £ 250Half of a page advertisements: £
Stage 2: Research of channel adverts
Layout design
Text is in centered but doesn’t cover the social actor of the documentary
Wide shot of the background
Content
Channel’s website Title of documentary
The date of when the documentary will be on TV
Title that highlights this is a new documentary
Style of fontBold, white writing in capitals so the date is clear and easy to read
Same style of font is used but in a different colour so the title stands out from the rest of the text
Same font used throughout to keep consistency but at different sizes
Photo manipulation
Focus pull is used in this advert as the background is blurred but the camera focuses on the male
Organisation of information
Title is the first thing read as it’s the only text in red
Date is the second thing read
The background would be the third thing the audience looks at
The channel’s website would be the last thing the audience looks at
Layout designSame layout template is used as the text takes up the same amount of space on the screen
Wide shot that shows majority of the background
Content Specific date and time that the documentary will be on
Channel’s website Title that highlights this is a new documentary
The background is a short scene from the documentary
Style of font
Same style of font is used when advertising channel 5 TV shows and documentaries
Photo manipulation
Background is slightly blurred so the text stands out more
Organisation of information
As usual the title is the only text in red so it would be the first thing read by the audience
The text in white would be the second thing read
As usual, the channel’s website would be the last thing the audience looks at as it’s the smallest thing on the screen
Layout design
Simple layout template used with a white background
Details of the TV show and the time it will be on TV
Content
Title of the TV show
Date and time the TV show will be on
Channel’s website Channel 4 logo with a clip from the TV show inside of it
Logo of the sponsors of the TV show
Style of font
Blue bold font to emphasise the date and time
Same style of font is used but at different sizes based on the text’s importance
Style of graphics
Channel 4 logo is animated and a clip from the TV show is presented inside the logo
Organisation of information
This would be the second thing the audience sees as the only blue text
The sponsors’ logo is placed at the top corner and above the title and time so this would be the third thing
The animated logo would be the first thing the audience looks at as it takes up most of the screen
This is the smallest text so this would be the last thing the audience would realize
This shot is a point of view shot, which gives the impression that the viewer is holding their hand in front on their face, making them feel involved.
The hands are closer to the camera making it appear larger, and giving a feel of perspective.
Natural lighting is present, ensuring the shot looks professional and clear
Here is a similar shot, from the same advert.
•A focus pull is applied to this shot, ensuring the phone stands out.
•Because this advert is advertising a camera of a phone, the focus pulls portrays a camera like feel.
The text at the bottom is fairly clear as it is white and placed on a dark background
The text is placed at bottom of screen, in order that it doesn't cover the image being shown.
Her facial expression is shown to be happy in this photograph, showing she enjoying using the phone
Big Bold writing saying what phone it is that is being advertised. The Boldness captures attention of audience.
Plain blue graphics as background, so audience concentrate on text rather than background.
Image of phone placed at side of screen, so audience are able to see phone properly.
The less important writing is made really small and isn’t white, therefore doesn't stand out as much to the audience.
The writing has red graphics as background, to immediately make it stand out
The graphics then spins and disappears, making it visually entertaining
The font of small size and placed at bottom of screen
The text is white on a dark background to make it observable
Here the have crossed out prices to make it obvious that the wine has been reduced.
Here there is graphics, as the wine moves around the wine glass, making it seem tasty and desirable.
Lastly the advert shows where to purchase the wine from
Although there is green graphics, the picture is also slightly seen behind. In other words the graphics is transparent.
The companies name, is in Bold, and is also the largest text on the screen.Therefore it is in the audiences face.
•This advert has used animation, instead of just using normal people.
•This perhaps makes the advert seem more fun
Here the graphics of the kindle is twisting around, immediately making it more attention-grabbing
Here a split screen is used to show three different types of kindle. This shows the audience many things at once saving time.
Price is placed at the bottom, it is a small size. The black ensures that it is visible against the white background.
The background graphics, matches the season we are in, and makes the advert seen festive
•The companies logo is placed in the centre of screen to give it significance
•The red rectangle behind writing also adds to this.
Adverts I will analyse…
Channel 4 ITV
BBC ONELayout Design
These are animated can make it visual, makes it more interesting to look at instead of just having the channel name
The channel name has a transition, shows on screen from transparent to slowing fading in
The background also makes it more visual and better to watch
BBC ONE
Shows a slide show on the different shows that BBC one has in full screen
Shows a clear image and makes it clear what the TV show would be about
Layout Design
BBC ONEContent – Style of texts
Because this TV show is on BBC TWO, the number 2 is transparent and the audience is able to see the TV show
The ‘Tonight’ is a different colour for it to stand out so its clear to the audience when the TV show would be on
BBC ONEStyle of font
Its bold, and big. Especially the number 2 as that’s the TV show that would be shown in
They’ve used hash-tags, can represent this TV show in many ways
Its white and bold easier to see, and the font Is very casual
ITVLayout Design
The image in the background links in to the subtitle
The title, has a transition of the sparkle every time a new credit comes up on screen
ITVContent – Style of texts
Life time is in bold and red, easier to read and look at, makes it obvious to the audience that you tested it out
Some texts are smaller than others, it all depends of its big and bold means that its important
ITVStyle of font
Two separate TV shows and it depends which one there talking about as it goes bolder and bigger
The credits are black and white, there is no background. And the font looks fairly small
