2012 social media trends

by robin low

Tablets and Smartphones.

• With the popularity of Android and iOS devices, there will be a higher demand for Tablets and Smartphones.

• This means new ways that people consume information, news and communication – On the go!

• Apps will dominate software sales.

Gamification Unleashed

• With the success of Zynga and other companies that incorporate social gaming, (like Foursquare), more companies will look into this phenomena.

• Gamification is social and big brands are surely going to cash in this closed-badged system.

Mobile Wallet

• With widespread adoption of smartphones and tablets, the mobile wallet can become a reality.

• Beside using your mobile devices to pay, Square up allows you to receive credit card payments anywhere with your iPhone, iPad or Android phone!

Social/Digital Exhaustion

• With 1 Billion of users on Facebook in 2012, Twitter and Google+ is growing as well. Some people may have shared too much or have bad experiences which may reduce their time spent online.

• In general, more and more people seem to be reevaluating their social and digital existence. Even the SOPA battle is revealing some unforeseen schisms. The Stop Online Piracy Act is a bad idea, not because piracy is good, but because of the plan for enforcement is wrong and dangerous.

Augmented Reality

• Have you seen them in museums, games yet?• It’s now in games, location apps, business

cards and coffee shops and could start showing up in cars and even eyeglasses.

• It will be AWESOME!

Online Video Invasion

• With Hulu, YouTube, AppleTV, Amazon Prime, Netflix, GoogleTV… You can get what you want to watch online.

• In 2012, I expect them to be on your bluray player, PS3 and other gaming consoles and the online videos will invade your living room!

Cloud Based Voice Control

• With Siri and the Genius button on mobile phones, it allows you to do voice control on your mobile devices. It will get more prevalent as well.

• Hands free will soon be even more “hands free” now.

Social and Local Marketing

• With better algorithms, mobile marketing will be more local and personalized than ever before.

• The future of mobile marketing will be using your GPS enabled devices to know where you are and sell you what you need.

Seamless Sharing

• Twitter , Facebook, Google+ and other social networks allow you to share your articles that you read and games that you play.

• Top webpages have already allowed sharing and social activities like “like”

Real Time mindsets

• Companies and organizations will embrace Real Time mindsets.

• Engaging the public and be part of the conversation is very important for influencing people or prevent crisis from happening.

• Many companies have benefitted from crowdsourcing ideas and research and development to get people what they like and want before making it .

Join in the Conversation at http://www.facebook.com/socialhub

and http://blog.newsocialmediabrand.com