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A snapshot of the 6 biggest trends driving investment and innovation for brand marketing, digital and PR in 2012.
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THE SHAPE !OF 2012
DIGITAL TRENDS !DRIVING INVESTMENT social studio
2011WRAP UP
JAN JUL DEC
A P P L E & A N D R O I D
F A C E B O O K , Y O U T U B E A N D T W I T T E R M A K E O V E R S
T W I T T E R B R E A K S T R A F F I C R E C O R D S
S O C I A L M O V E M E N T S L E D B Y S O C I A L M E D I A
WHAT’S NEXT?
TRENDS POWERED BY !THE ART OF CONVERGENCE
M U L T I P L E P L A T F O R M S
T R U L Y I N T E G R A T E D C A M P A I G N S
M O V I N G A H E A D O F T H E C U R V E
TREND #1 1
VAST AMOUNTS OF DATA plus COMPUTATIONAL POWER
30 BILLION
235 TERABYTES
40 600
% PROJECTED
BILLION $ Source: McKinsey, Big Data, June 2011
MINE SOCIAL CONTENT
VISUALLY PUSH YOUR REPORTING METHODS
SAVE MONEY ON PROGRAM OPTIMIZATION
IMPROVE AD TARGETING
WHAT WILL YOU!DO WITH IT?
CASE STUDY
TREND #2 2
“PRIVACY IS NO LONGER !
THE SOCIAL NORM.”
MARK ZUCKERBERG
2011
3 0 B I L L I O N P I E C E S O F D A T A A R E S H A R E D O N F A C E B O O K E V E R Y M O N T H
DEC
THE
B I G R I S K F O R M A R K E T E R S T E S T I N G A G G R E S S I V E N E W S E R V I C E S
DOWN SIDE
LAWSUIT
CASE STUDY
TREND #3
A SOCIAL SCENE!POST-IPO
3
CONSUMERS HAVE INCREASINGLY HIGH EXPECTATIONS
OF THE BRANDS IN THEIR LIVES
CASE STUDY
CASE STUDY 1. Create custom content that caters to sharing as part of your
existing campaign 2. Create a brand profile and start using it 3. Integrate Pinterest plug-ins (at least the Pin It) button to your
client’s site or a campaign microsite 4. Pin other content – similar engagement style as Twitter
TREND #4
4
SMARTPHONES & TABLETS
PAYMENTS VIA MOBILE DEVICES
DIGITAL COUPONS
CUSTOMIZED OFFERS
ENTERTAINMENT
C O N S U M E R S C O N N E C T T O M U L T I - P L A T F O R M S E R V I C E S
EVERYWHERE
B R A N D S A C T M O R E L I K E M E D I A C O M P A N I E S
CASE STUDY
TREND #5 5
HTML5 IMPACTS END-USER EXPERIENCES
R E N D E R S E N E R G Y A R O U N D C U S T O M - B U I L T A P P S U N N E C E S S A R Y
D E L I V E R S A P P - L I K E E X P E R I E N C E N O M A T T E R W H E R E A C C E S S E D
L O W E R - D E V E L O P M E N T C O S T S S U P E R I O R C O N S U M E R E X P E R I E N C E
CASE STUDY
TREND #6 6
3 WORDS: SEARCH PLUS WORLD
DOES THIS REPLACE FACEBOOK?
CASE STUDY