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Today’s Supermarket Consumer

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Rehrig Pacific Company surveyed 200 U.S. supermarket shoppers to find out what influences their buying decisions at the point-of-purchase. The study confirms the prevalent usage of mobile technology and its affect on purchasing decisions.

Consumers visit a supermarket 5 to10 times and spend over $300 per month, providing brands multiple opportunities to impact their purchasing decisions

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of consumers surveyed stated that they are more likely to purchase a product if a coupon is attached to it

of consumers surveyed would appreciate a product display providing them a reason to buy

of consumers will check prices on the Internet at retail locations

of consumers say their smartphone is a critical tool for a better shopping experience

of consumers surveyed stated that they would use their mobile phone to scan a product display to obtain a coupon or discount

Many leading brands have utilized Rehrig Pacific’s NFC-enabled reusable secondary packaging to engage consumers at the point-of-purchase. Learn more at: www.rehrigpacific.com/consumer-engagement

of consumers’ purchasing decisions are being made in-store

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