DigitalPla)orms&TheGlobalBusinessLandscape

AhmadGhazawneh,Ph.D.A.Professor|SerialEntrepreneur|Speaker|Author

IT-UniversitetetiKøbenhavn

June29,2007

Nokiaex-CEOOlli-PekkaKallasvuocalledtheiPhone

a"niche"product.

AJersomeyears

Finland’sprimeministerAlexanderStubb

“We have two industrial problems—two

champions which went down,” Stubb told CNBC. “A little bit paradoxically, I guess

one could say that the iPhone killed Nokia and the iPad killed the Finnish

paper industry, but we’ll make a comeback.”

Theworldmostvaluablemanufacturer.

In2013LEGOmadebiggerprofitsthanitsthreecloses

compe7torsinthetoyindustrycombined

AretheyreallycompeUngintheToyIndustry?

A12yearsoldkidchoice?iPhoneoraToy?

VS.

VS.

1.DigitalPla)orm.

FacebookisaDigitalPla)orm

SocialNetworking

SpoUfyisaDigitalPla)orm

MusicIndutsry

iPhoneisaDigitalPla)orm

MobileIndutsry

VolvoisaDigitalPla)orm

AutomobileIndutsry

SaxoBankisaDigitalPla)orm

BankingIndutsry

“theextensiblecodebaseofaso;ware-basedsystemthatprovidescorefuncAonalitysharedbythemodulesthatinteroperatewithitandtheinterfacesthroughwhichtheyinteroperate”

ADigitalPla)ormis

2.DigitalPla)ormECOSYSTEM

AcollecAveoforganizaAonshavingacommoninterestintheprosperityofadigitalplaEormfor

leveragingtheirapplicaAondevelopment

APla)ormEcosystemis

3.DigitalApplicaUonMarketplace

AplaEormcomponentthatoffersavenueforexchangingapplicaAonsbetweendevelopersand

end-usersbelongingtoasingleormulApleecosystems

AdigitalapplicaUonmarketplace

4.ApplicaUons

executablepiecesofso;warethatareofferedasapplicaAons,servicesor

systemstoend-users

ApplicaUons

1.   DigitalPla)orm2.   Pla)ormEcosystem3.   ApplicaUonMarketplace4.   ApplicaUons

CoreConstructs

TellyouFIVESECRETS Attheendletme

Theworld’slargesttaxifirm,Uber,ownsnocars

Theworld’smostpopularmediacompany,Facebook,createsnocontent

Theworld’smostvaluableretailer,Alibaba,carriesnostock.

Theworld’slargestaccommodaAonprovider,Airbnb,ownsnoproperty.