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COMMERCE IN A MOBILE FIRST WORLD
Momchil Kyurkchiev of Leanplum | ImranYounis of LateRooms
OUR SOLUTION
We are the leading mobile marketing automation solution. We shape meaningful experiences for app users at scale, driving engagement and results.
Our integrated solution ties together Personalized Messaging, A/B Testing, and Analytics — all in one platform.
THE FUTURE OF MARKETING IS MOBILE
6.1B expected smartphone users by 2020
Mobile is not a channel → shift in the enterprise
MARKET OPPORTUNITY
May 2014
Web
Mobile Apps
April 13 April 14
Time spent eclipses desktop and mobile web
MINUTES ON MOBILE IN UK
MOBILE APPS > WEB
UK MOBILE RETAIL SPEND
UK MOBILE RETAIL SPEND
14% 25%
FORMER MARKETING PRINCIPLES DO NOT APPLY
EMAIL SENDS EMAIL OPENS
ON DEMAND AND IMMEDIATE
SIMPLE AND SEAMLESS
BITE-SIZED MOMENTS
PERSONALIZED AND CONTEXTUAL
MARKETERS NEED TO EVOLVE
Source: Leanplum
REVENUE LEFT ON THE TABLE
2 0 % o f on l i n e h o l i d a y sa l e s oc c u r on m ob i l e , b u t 9 0 % o f c a r t s a re a b a nd on e d .
= $B LOST SALES!
TOO MANY ONE TIME USERS3 ou t o f 1 0 p e op le us e a n a pp on c e .Ave r a g e 3 m i n on s i n g le v i s i t .
IT’S NOT EASY
CASE STUDIES
BACKGROUNDMixbook i s a shopp ing app tha t empowers mob i le use r s to des ign cus tomizab le photo books , ca rds , and ca lendars .
CHALLENGEL ike many re ta i l apps , M ixbook suffered f rom a h igh ins tanceo f shopp ing ca r t abandonment , l os ing cus tomers be fo re the sa le was comp le te .
STRATEGYTo reduce abandonment , M ixbook teamed up w i th Leanp lum to A /B tes t push no t i fica t i ons , rem ind ing use r s abou t f o rgo t ten i tems .
RESULT14 pe rcen t l i f t i n pu rchase conve rs ions .
App: Mosaic
RESULT: 14% LIFT IN PURCHASE CONVERSIONS CASE STUDY: MIXBOOK
BACKGROUNDLas t M inu te Trave l manages book ings f o r fl igh ts , ho te l s , ren ta l ca r s , and ac t i v i t i e s i n ove r 4 ,500 c i t i e s wor ldw ide .
CHALLENGELas t M inu te Trave l wanted to in c rease i t s push no t ifica t ion op t - in r a te , wh ich was on ly a t 22 pe rcen t . I t was l os ing oppor tun i t i e s to engage and re ta in use r s .
STRATEGYI t imp lemented Leanp lum’s “So f t Ask Push Pe rmiss i ons” . Th i ssen t a pe r sona l i zed in -app message du r ing peak engagement , desc r ib ing the benefits o f push .
RESULT182 percen t i nc rease in push op t - in .
App: Last Minute Travel
CASE STUDY: LAST MINUTE TRAVEL
RESULT: 182% INCREASE IN PUSH OPT-IN
IRMAN YOUNIS, LATEROOMS
THANK YOU
Momchil Kyurkchiev of Leanplum | ImranYounis of LateRooms