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See this presentation as part of our free webinar: "How to Market Your Small Business in 2014" at http://www.prescriptionsforonlinesuccess.com/register-small-business-recorded-webinar/ Did you know that 44% of email is opened on a mobile device? Are you designing your communications to be read on a cell phone or tablet? Just think of the impact mobile devices have on: What you say, How you say it, Where you place your calls to action, and What is likely invisible to your readers on a mobile device. In this webinar, we discuss how your audiences are using mobile devices to find what they need, to assess their options, to make decisions, and to make purchases and donations. Small businesses and nonprofits that start embracing mobile now, will be the ones best able to compete tomorrow and into the future. Get great ideas for how to adapt your online marketing efforts to include mobile.
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© 2013
@constantcontact#ccmobile
© 2014
making the case for mobiletips for marketing that are mobile-friendly
© 2013
@constantcontact#ccmobile
© 2014
129,000,000# of smartphones
owned in U.S. in 2012
comscore.com
29%of Americans
use only mobile devices to access the
internet.ondeviceresearch.com
91%of U.S. adults
own a cellphonetheatlantic.com
56%own a
smartphonePewinternet.org
© 2013
@constantcontact#ccmobile
© 2014
welcome #2
83%of the audience for this webinar use mobile devices to manage their personal lives
80%of adults 18-44 have
their smartphones with them
22 hoursa day
mediabistro.com
© 2013
@constantcontact#ccmobile
© 2014
mobile responsivevs.
mobile friendly mobile friendly
technology
question
marketing +strategy
question
© 2013
@constantcontact#ccmobile
© 2014
© 2013
@constantcontact#ccmobile
© 2014
US smartphone subscriptions
expected to grow
+28% in 2013
Mary Meeker
© 2013
@constantcontact#ccmobile
© 2014
people look at mobile devices
150xper day
people look at smartphones
200xper day
Alan Moore, No Straight Lines
© 2013
@constantcontact#ccmobile
© 2014
of Americans under 35 used a mobile device to make a donation.
40%
used a mobile device to browse non-profit websites and emails.
50%
© 2013
@constantcontact#ccmobile
© 2014
75%used phone to get real-time,
location-based information
70%who ran a local search via mobile acted within one hour
90%of mobile searcheslead to an action
local search
PewInternet.org
searchengineland.com
CMO Council
© 2013
@constantcontact#ccmobile
© 2014
Litm
us.c
om
44%of email is opened on a mobile device.
© 2013
@constantcontact#ccmobile
© 2014
Blue Hornet
80%of users delete
mobile email that doesn’t look good.
Blue Hornet
of users
unsubscribefrom email lists after
receiving mobile email that doesn’t look good.
30%
© 2013
@constantcontact#ccmobile
© 2014
© 2013
@constantcontact#ccmobile
© 2014
66%of small businesses are using mobile for their business.
34%aren’t.
small businessuse of mobile
Constant Contact customer research
© 2013
@constantcontact#ccmobile
© 2014
34%aren’t.
• have no plans to adopt mobile in the future65%
• lack of customer demand 56%
• “mobile isn’t relevant to my industry or business” 28%
Constant Contact customer research
© 2013
@constantcontact#ccmobile
© 2014
Dorothy S. JonesApril 1, 1947 – April 5, 2013
Services
Dorothy S. Jones, age 66, passed away on Friday, April 5, 2013. She was at home and surrounded by her family.
© 2013
@constantcontact#ccmobile
© 2014
why not?
we’re a nonprofit…
not bestfor my
products…
cost is too high…
we’re regulated
by the government…
© 2013
@constantcontact#ccmobile
© 2014
mobile for operations82%
calendar ortime management
74%
customercommunications
52%
GPS / mapping
44%
accounting orinvoicing
© 2013
@constantcontact#ccmobile
© 2014
© 2013
@constantcontact#ccmobile
© 2014
YOU DON'T GET TO DECIDE WHICH DEVICE PEOPLE USE TO ACCESS YOUR CONTENT.
THEY DO.
Karen McGrane, author of Content Strategy for Mobile@karenmcgrane
“
© 2013
@constantcontact#ccmobile
© 2014
at the end of the day, it’s
about
success
© 2013
@constantcontact#ccmobile
© 2014
© 2013
@constantcontact#ccmobile
© 2014
tip#1avoid
using too much text
© 2013
@constantcontact#ccmobile
© 2014
avoid multiple columns
tip#2
© 2013
@constantcontact#ccmobile
© 2014
tip#3
clear and easy calls to action
© 2013
@constantcontact#ccmobile
© 2014
avoidtiny
fonts
tip#4
9-point font, headlines don’t stand out
Minimum: 22-point headlines, 11-point body text, improved contrast
© 2013
@constantcontact#ccmobile
© 2014
avoidtiny
fonts
tip#4
Better: 22-point headlines, 16-point body text
© 2013
@constantcontact#ccmobile
© 2014
tip#5use
images carefully
@constantcontact#ccmobile
© 2013
@constantcontact#ccmobile
© 2014
don’t ignore local
search
bonus
#1
© 2013
@constantcontact#ccmobile
© 2014
don’t ask customers or supporters to
turn their phones off!
bonus
#2
© 2013
@constantcontact#ccmobile
© 2014
camera on the phone to take shots in-store or with customers, social posts from businesses featuring images, etc. don’t
ignore mobile
tech
bonus
#3youtube.com
100 hoursof video uploaded
per minute
1.4 billion images
taken on mobile per dayNokia’s Vesa Jutila, at DigitalK 2012
© 2013
@constantcontact#ccmobile
© 2014
44%
© 2013
@constantcontact#ccmobile
© 2014
© 2013
@constantcontact#ccmobile
© 2014
less is more. focus – use less text
use a single column
clear and easy calls to action
no small fonts (test, test, test!)
use images carefully (don’t rely on them)
claim your listings: be found on local search!
let your customers use their phones
don’t ignore your phone (pics, video, social)
© 2013
@constantcontact#ccmobile
© 2014
next steps
have more questions? check out our answers to 10 of the most popular at the blog…(http://blogs.constantcontact.com/fresh-insights/10-mobile-marketing-questions)
if you’re ready to review your email template for mobile, call a coach today: 855-816-6508
want to learn more? try other live local seminars near you…constantcontact.com/local-learning/seminars.jsp
© 2013
@constantcontact#ccmobile
© 2014
making the case for mobilebeyond text messages
