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Slides used in my talk for SEMA Education Days, on November 4, 2014 in Las Vegas at SEMA Show 2014.
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Tim Hayden - SEMA Education Days 2014 - Las VegasThe Mobile Commerce Revolution
Knowing Your Customers Before
It’s Too LateTim Hayden - @thetimhayden
The Mobile Commerce Revolution
But, first…
…a History Lesson
Tim Hayden - SEMA Education Days 2014 - Las Vegas
The Mobile Commerce Revolution
What’s Up With
Mobile Commerce?
Tim Hayden - SEMA Education Days 2014 - Las Vegas
“we$are$the$innovators$they$are$the$imitators”
COMMERCE$EVERYWHERE
The Mobile Commerce Revolution
How to Leverage Mobile Commerce
Tim Hayden - SEMA Education Days 2014 - Las Vegas
1:1
STRATEGY
!
Before
!
TECHNOLOGY
GO OFFLINE
GO OFFLINE
Consider!indoor/outdoor,!direct!mail….with!mobile!calls7to7action.!Think$“Line$of$Sight”
TEST,$AND…
…TEST$AGAIN
Where$Tomorrow’s$Consumers$
Creators$are$Today
CONVERT…
…WHERE$THEY$ARE
EXPLORE$PAYMENT$OPTIONS
Follow The Customer First, Then The Data.
The Mobile Commerce RevolutionTim Hayden - SEMA Education Days 2014 - Las Vegas
The Mobile Commerce RevolutionTim Hayden - SEMA Education Days 2014 - Las Vegas
The Mobile Commerce Revolution
And, Most of all…
Tim Hayden - SEMA Education Days 2014 - Las Vegas
BUILD
RELATIONSHIPS
ENGAGEMENT'TRIGGERS'Behavioral!
Technological!
TYPICAL(ENGAGEMENT(PATH(
Trigger Generate Rich Media
Generate Opt-In &
CRM Data
Amplify
Display
Everyone
Is$a
NORM.
Anyone$can$be…
$CLIFF.
The Mobile Commerce Revolution
The Mobile Commerce Revolution
Tim Hayden - SEMA Education Days 2014 - Las Vegas
